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UN Women “Give Mom Back Her Name” 2015

UN Women “Give Mom Back Her Name” (2015) is an UN Women commercial directed by Maged Nassar for Impact BBDO, produced by Big Foot. It won 2 awards, including Epica 2015 Bronze Online & Viral Films.

This UN Women campaign highlights the cultural taboo in Egypt where men are ashamed to reveal their mothers' names, urging them to honor their mothers by using their names on Mother's Day.

Video: UN Women on YouTube

Shot by shot

  1. A person on a motorcycle drives away from the camera on a multi-lane road under a highway overpass on a sunny day.© UN Women0:00
  2. A young man with a beard and short curly hair, wearing a blue polo shirt, smiles and laughs while standing on a residential street with parked cars.© UN Women0:07
  3. A young man with short hair and a blue scarf is interviewed on a sunny street, holding a microphone and looking thoughtful.© UN Women0:27
  4. A young man with dark hair and a white long-sleeve shirt sits in a car, gesturing with his hands while being interviewed by someone holding a microphone.© UN Women0:40
  5. A man in his 30s, wearing a plaid shirt, is interviewed on a street, holding a microphone and looking thoughtful.© UN Women0:49
  6. A middle-aged man with a mustache is interviewed on a sunny street, holding a microphone and speaking to an unseen interviewer.© UN Women1:03
  7. Two men argue, one in a suit and the other in a patterned shirt and jacket, as a woman watches in the background, then a fight breaks out in a room.© UN Women1:13
  8. A woman with long brown hair and a brown scarf smiles at the camera, standing in front of a brown door with white Arabic graffiti.© UN Women1:28
  9. A woman in a white hijab and black hoodie stands on a street, looking at the camera with a neutral expression, next to a wall and green gate.© UN Women1:34
  10. A tweet is composed on a blue background, with the hashtag #MyMothersNameIs and the name Mervat typed into the text box.© UN Women1:52
  11. A smiling teen boy in a blue plaid shirt stands with his arm around a smiling older woman in a black hijab and abaya, in a bedroom.© UN Women2:01
  12. A smiling teen boy in a track jacket plays video games while a woman in a green sweater sits behind him, smiling, in a sunlit living room.© UN Women2:06

Stills © UN Women. Made by Impact BBDO, Big Foot and Maged Nassar.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Men reveal their mothers' names to break a cultural taboo.

Tagline: “Give mom back her name.”

cultural taboosocial experimentman on the street interviewsarchival footagecall to actionemotional reveal

The cut

Length
141 s
Shots
40
Average shot
3.5 s
Format
mixed

What creatives use UN Women “Give Mom Back Her Name” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of UN Women “Give Mom Back Her Name”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person on a motorcycle drives away from the camera on a multi-lane road under a highway overpass on a sunny day.© UN WomenA young man with a beard and short curly hair, wearing a blue polo shirt, smiles and laughs while standing on a residential street with parked cars.© UN WomenA young man with short hair and a blue scarf is interviewed on a sunny street, holding a microphone and looking thoughtful.© UN WomenA young man with dark hair and a white long-sleeve shirt sits in a car, gesturing with his hands while being interviewed by someone holding a microphone.© UN Women
    Frames from UN Women “Give Mom Back Her Name”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of UN Women “Give Mom Back Her Name” in order, with its length, framing and what happens in it.

    A person on a motorcycle drives away from the camera on a multi-lane road under a highway overpass on a sunny day.© UN WomenA young man with a beard and short curly hair, wearing a blue polo shirt, smiles and laughs while standing on a residential street with parked cars.© UN WomenA young man with short hair and a blue scarf is interviewed on a sunny street, holding a microphone and looking thoughtful.© UN WomenA young man with dark hair and a white long-sleeve shirt sits in a car, gesturing with his hands while being interviewed by someone holding a microphone.© UN WomenA man in his 30s, wearing a plaid shirt, is interviewed on a street, holding a microphone and looking thoughtful.© UN WomenA middle-aged man with a mustache is interviewed on a sunny street, holding a microphone and speaking to an unseen interviewer.© UN Women
    Length: 141 s · Shots: 40 · Average shot: 3.5 s · Format: mixed

  3. 03Ad ideas: every spot built on a social experiment

    Before you present an idea, you need to know who has done it, and how.

    UN Women “Give Mom Back Her Name” is built on a social experiment. Search the library by idea to see every spot that uses it.

    Ruavieja “El tiempo que nos queda”© RuaviejaBuick “Human Traffic Sign”© BuickMankind “#ViolenceIsViolence”© MankindThe Pilion Trust “Fuck the Poor”© The Pilion Trust
    Ruavieja · Buick · Mankind · The Pilion Trust

More commercials by Maged Nassar

  • Coke Red "The Line-up Song" (2017) commercial still© Coke RedCoke Red “The Line-up Song” 2017Dir. Maged Nassar · FP7/CAIEpica Gold 2017
  • Samsung Galaxy "A Series .. How smart" (2025) commercial still© Samsung GalaxySamsung Galaxy “A Series .. How smart” 2025Dir. Maged Nassar · DDB Egypt
  • Snickers "Spacey" (2020) commercial still© SnickersSnickers “Spacey” 2020Dir. Maged Nassar
  • Palm hills Developments - Badya "Badya - Come As You Are" (2020) commercial still© Palm hills Developments - BadyaPalm hills Developments - Badya “Badya - Come As You Are” 2020Dir. Maged Nassar
  • Centerpoint "Train" (2020) commercial still© CenterpointCenterpoint “Train” 2020Dir. Maged Nassar
  • Du Telecom "Love It" (2020) commercial still© Du TelecomDu Telecom “Love It” 2020Dir. Maged Nassar

More from Impact BBDO

  • Tecno Mobile "Doorman" (2015) commercial still© Tecno MobileTecno Mobile “Doorman” 2015Impact BBDODubai Lynx Gold 2015
  • Google Gemini "Corridor" (2026) commercial still© Google GeminiGoogle Gemini “Corridor” 2026Impact BBDOLondon International Awards Bronze 2026
  • Snickers "Don't stop" (2007) commercial still© SnickersSnickers “Don't stop” 2007Dir. Joeri Holsheimer · Impact BBDOEpica Bronze 2007
  • Dewars "Double Is Better" (2026) commercial still© DewarsDewars “Double Is Better” 2026Dir. Nicholas Lam · Impact BBDO
  • Floward "Angry Queen" (2024) commercial still© FlowardFloward “Angry Queen” 2024Dir. Ali Ali · Impact BBDO
  • Etisalat "Etisalat" (2024) commercial still© EtisalatEtisalat “Etisalat” 2024Dir. Virgil Ferragut · Impact BBDO

Award-winning public service & ngo commercials

Questions

Who directed the UN Women “Give Mom Back Her Name” commercial?

Maged Nassar directed it, produced by Big Foot, for the agency Impact BBDO.

Which agency made UN Women “Give Mom Back Her Name”?

Impact BBDO created it for UN Women (2015).

What awards did UN Women “Give Mom Back Her Name” win?

2 awards, including Epica 2015 Bronze Online & Viral Films and Epica 2015 Bronze Online Campaigns - Public Interest.

What is the tagline of UN Women “Give Mom Back Her Name”?

“Give mom back her name.”

Sources for the credits and awards

winners.epica-awards.comwinners.epica-awards.com