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Coke Red “The Line-up Song” 2017

Coke Red “The Line-up Song” (2017) is a Coke Red commercial directed by Maged Nassar for FP7/CAI, produced by Big Foot. It won 5 awards, including Cannes Lions 2017 Film Silver, Epica 2017 Gold Humour in Advertising and D&AD 2017 Wood Pencil — Film Advertising Crafts / Use of Music for Film Advertising.

A group of men with mustaches sing a catchy, rhythmic song about ping-pong players, showcasing their unique personalities and skills in a community hall setting.

Video: Bigfoot Films on Vimeo

Shot by shot

  1. A young man in a dark t-shirt walks through a busy community hall with people playing table tennis and sitting around.© Coke Red0:00
  2. Five men of varying ages are gathered around a ping-pong table in a community hall, looking directly at the camera with serious expressions.© Coke Red0:21
  3. A young man with a mustache, wearing a green sweater, stands with arms crossed, holding a red ping-pong paddle, in a room with a forest mural.© Coke Red0:44
  4. A man with a mustache looks directly at the camera, while a younger man with a drawn-on mustache sits behind him with a Coca-Cola can.© Coke Red0:55
  5. Two young men, one with a mustache and curly hair, the other with a beard, stand side-by-side, looking forward with open mouths in an interior setting.© Coke Red1:12
  6. Two young men, one with a mustache and curly hair, the other with a beard, stand side-by-side, looking forward with open mouths in an interior setting.© Coke Red1:29
  7. A man with a thick black mustache and stubble on his chin looks forward, his mouth slightly open, in a medium closeup shot.© Coke Red1:44
  8. Two young men with mustaches look surprised and then directly at the camera in an interior setting.© Coke Red2:00
  9. A young man with glasses and a mustache sings into the camera, while two other men play ping pong and another watches in a community hall.© Coke Red2:15
  10. A man with a thick black mustache and stubble on his chin is shown in a close-up shot, looking directly at the camera with a neutral expression.© Coke Red2:25
  11. A man with a mustache, wearing a green sweater and grey shorts, stands with arms crossed, holding a red ping-pong paddle in a room with a forest mural.© Coke Red2:37
  12. A vintage boombox sits on a blue ping-pong table as white ping-pong balls bounce around it in an interior setting.© Coke Red2:46

Stills © Coke Red. Made by FP7/CAI, Big Foot and Maged Nassar.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A rhythmic, chant-like song about ping-pong players, celebrating their unique styles.

Tagline: “اشتركوا في القناة”

musical numberensemble castquirky charactersdirect address to camerafound familycelebrating the mundane

The cut

Length
174 s
Shots
67
Average shot
2.6 s

What creatives use Coke Red “The Line-up Song” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coke Red “The Line-up Song”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man in a dark t-shirt walks through a busy community hall with people playing table tennis and sitting around.© Coke RedFive men of varying ages are gathered around a ping-pong table in a community hall, looking directly at the camera with serious expressions.© Coke RedA young man with a mustache, wearing a green sweater, stands with arms crossed, holding a red ping-pong paddle, in a room with a forest mural.© Coke RedA man with a mustache looks directly at the camera, while a younger man with a drawn-on mustache sits behind him with a Coca-Cola can.© Coke Red
    Frames from Coke Red “The Line-up Song”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coke Red “The Line-up Song” in order, with its length, framing and what happens in it.

    A young man in a dark t-shirt walks through a busy community hall with people playing table tennis and sitting around.© Coke RedFive men of varying ages are gathered around a ping-pong table in a community hall, looking directly at the camera with serious expressions.© Coke RedA young man with a mustache, wearing a green sweater, stands with arms crossed, holding a red ping-pong paddle, in a room with a forest mural.© Coke RedA man with a mustache looks directly at the camera, while a younger man with a drawn-on mustache sits behind him with a Coca-Cola can.© Coke RedTwo young men, one with a mustache and curly hair, the other with a beard, stand side-by-side, looking forward with open mouths in an interior setting.© Coke RedTwo young men, one with a mustache and curly hair, the other with a beard, stand side-by-side, looking forward with open mouths in an interior setting.© Coke Red
    Length: 174 s · Shots: 67 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a musical number

    Before you present an idea, you need to know who has done it, and how.

    Coke Red “The Line-up Song” is built on a musical number. Search the library by idea to see every spot that uses it.

    Essity “Viva La Vulva”© EssityJust Eat “Every Neighbour Got Their Flava”© Just EatApple “A Critter Carol”© ApplePepsi “Pepsi Super Bowl LX”© Pepsi
    Essity · Just Eat · Apple · Pepsi

More commercials by Maged Nassar

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Coke Red “The Line-up Song” commercial?

Maged Nassar directed it, produced by Big Foot, for the agency FP7/CAI.

Which agency made Coke Red “The Line-up Song”?

FP7/CAI created it for Coke Red (2017).

What awards did Coke Red “The Line-up Song” win?

5 awards, including Cannes Lions 2017 Film Silver, Epica 2017 Gold Humour in Advertising, Cannes Lions 2017 Film Craft Bronze and D&AD 2017 Wood Pencil — Film Advertising Crafts / Use of Music for Film Advertising.

What is the tagline of Coke Red “The Line-up Song”?

“اشتركوا في القناة”

Sources for the credits and awards

dandad.orgThe WorkThe WorkThe WorkThe Workwinners.epica-awards.com