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Snickers “Don't stop” 2007

Snickers “Don't stop” (2007) is a Snickers commercial directed by Joeri Holsheimer for Impact BBDO, produced by X-Ray Productions. It won one award: Epica 2007 Bronze Confectionery & Snacks.

Pedestrian traffic light figures come to life, with red 'don't walk' figures struggling and green 'walk' figures thriving, symbolizing the energy boost from Snickers.

Video: Joeri Holsheimer on Vimeo

Shot by shot

  1. A red, pixelated, humanoid figure dances in a dark, industrial setting, with blurred machinery in the background.© Snickers0:18
  2. Three glowing, stylized figures, one red and two green, are seen in a street at night, with the red figure in the foreground falling to the ground.© Snickers0:25
  3. A group of glowing, blocky figures, one green and others red, run down a street at dusk, with buildings in the background.© Snickers0:29
  4. Multiple glowing red, translucent, human-shaped figures run across a dark, cracked asphalt surface at night, with blurred streetlights and vehicles in the background.© Snickers0:34
  5. A wide shot shows a dark, empty gas station at night, with a large group of small, glowing red figures in the foreground and a smaller group of green figures in the background.© Snickers0:40
  6. Several glowing red, wireframe-like figures run across a dark, empty street at night, with blurred city lights in the background.© Snickers0:46
  7. A wide shot shows many glowing red and green stick figures walking around a parking garage with cars in the background.© Snickers0:48
  8. A crowd of people, some glowing green and some red, are dancing in a dark, blurry outdoor setting.© Snickers0:49
  9. Green and red wireframe figures, representing people, are running and falling on a dark road next to a large truck at night.© Snickers0:55
  10. A low-angle shot shows a car driving over a road with many red and green glowing stick figures running and walking on it.© Snickers0:56
  11. A car drives past a street with glowing red and green stick figures projected onto the asphalt at night.© Snickers1:00
  12. A wide shot shows many glowing green and red human figures dancing and lying on the ground in a dark parking garage at night.© Snickers1:03

Stills © Snickers. Made by Impact BBDO, X-Ray Productions and Joeri Holsheimer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Traffic light figures come to life, battling and dancing, powered by Snickers.

Tagline: “Don't Stop”

anthropomorphismminiature worldhidden struggleurban fantasyvisual metaphorunderdog story

The cut

Length
75 s
Shots
46
Average shot
1.6 s
Format
cgi

What creatives use Snickers “Don't stop” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Snickers “Don't stop”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A red, pixelated, humanoid figure dances in a dark, industrial setting, with blurred machinery in the background.© SnickersThree glowing, stylized figures, one red and two green, are seen in a street at night, with the red figure in the foreground falling to the ground.© SnickersA group of glowing, blocky figures, one green and others red, run down a street at dusk, with buildings in the background.© SnickersMultiple glowing red, translucent, human-shaped figures run across a dark, cracked asphalt surface at night, with blurred streetlights and vehicles in the background.© Snickers
    Frames from Snickers “Don't stop”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Snickers “Don't stop” in order, with its length, framing and what happens in it.

    A red, pixelated, humanoid figure dances in a dark, industrial setting, with blurred machinery in the background.© SnickersThree glowing, stylized figures, one red and two green, are seen in a street at night, with the red figure in the foreground falling to the ground.© SnickersA group of glowing, blocky figures, one green and others red, run down a street at dusk, with buildings in the background.© SnickersMultiple glowing red, translucent, human-shaped figures run across a dark, cracked asphalt surface at night, with blurred streetlights and vehicles in the background.© SnickersA wide shot shows a dark, empty gas station at night, with a large group of small, glowing red figures in the foreground and a smaller group of green figures in the background.© SnickersSeveral glowing red, wireframe-like figures run across a dark, empty street at night, with blurred city lights in the background.© Snickers
    Length: 75 s · Shots: 46 · Average shot: 1.6 s · Format: cgi

  3. 03Ad ideas: every spot built on a anthropomorphism

    Before you present an idea, you need to know who has done it, and how.

    Snickers “Don't stop” is built on a anthropomorphism. Search the library by idea to see every spot that uses it.

    Honda “Grrr”© HondaGoogle “Best Phones Forever”© GoogleBerlei “Boob Balls”© BerleiSSE “Pier”© SSE
    Honda · Google · Berlei · SSE

More from Impact BBDO

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Snickers “Don't stop” commercial?

Joeri Holsheimer directed it, produced by X-Ray Productions, for the agency Impact BBDO.

Which agency made Snickers “Don't stop”?

Impact BBDO created it for Snickers (2007).

What awards did Snickers “Don't stop” win?

1 awards, including Epica 2007 Bronze Confectionery & Snacks.

What is the tagline of Snickers “Don't stop”?

“Don't Stop”

Sources for the credits and awards

web.archive.org