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Uber “Ronny Knows When the Party Has Peaked” 2024

Uber “Ronny Knows When the Party Has Peaked” (2024) is an Uber commercial for Special. It won one award: Spikes Asia 2024 Bronze Film A03: Travel, Leisure, Retail, Restaurants & Fast Food Chains.

A man wisely reserves an Uber ride in advance, anticipating the inevitable chaos of a children's birthday party, much to his wife's initial confusion and later, understanding.

Video: Special Group on Vimeo

Shot by shot

  1. Three children in costumes stand around a table of snacks at an outdoor birthday party, with a clown and other partygoers in the background.© Uber0:00
  2. A man and woman stand together at a birthday party, with the man looking at his phone and the woman smiling, surrounded by other guests.© Uber0:02
  3. A person's hands hold a smartphone, tapping on the screen to reserve an Uber ride, with a green balloon visible in the background.© Uber0:03
  4. A man in a grey sweater looks at his phone while a woman in a floral dress looks at him with concern at a birthday party.© Uber0:05
  5. A soccer ball shatters a glass window, revealing a child in a lion costume screaming in a backyard party.© Uber0:08
  6. A clown in a colorful costume is giving a piggyback ride to a child in a lion costume at a chaotic outdoor birthday party.© Uber0:09
  7. A man and woman stand in a decorated room, the man holding a phone, as the woman reacts to something off-screen.© Uber0:10
  8. A dark blue car drives away on a sunny suburban street, with the Uber logo and text "Reserve now, Ride later" overlaid on the screen.© Uber0:12

Stills © Uber. Made by Special.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Pre-booking Uber saves you from party chaos.

Tagline: “Reserve now, Ride later”

anticipatory humorescalating chaosknowing glanceescape planparty gone wrong

The cut

Length
15 s
Shots
8
Average shot
1.9 s

What creatives use Uber “Ronny Knows When the Party Has Peaked” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Uber “Ronny Knows When the Party Has Peaked”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Three children in costumes stand around a table of snacks at an outdoor birthday party, with a clown and other partygoers in the background.© UberA man and woman stand together at a birthday party, with the man looking at his phone and the woman smiling, surrounded by other guests.© UberA person's hands hold a smartphone, tapping on the screen to reserve an Uber ride, with a green balloon visible in the background.© UberA man in a grey sweater looks at his phone while a woman in a floral dress looks at him with concern at a birthday party.© Uber
    Frames from Uber “Ronny Knows When the Party Has Peaked”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Uber “Ronny Knows When the Party Has Peaked” in order, with its length, framing and what happens in it.

    Three children in costumes stand around a table of snacks at an outdoor birthday party, with a clown and other partygoers in the background.© UberA man and woman stand together at a birthday party, with the man looking at his phone and the woman smiling, surrounded by other guests.© UberA person's hands hold a smartphone, tapping on the screen to reserve an Uber ride, with a green balloon visible in the background.© UberA man in a grey sweater looks at his phone while a woman in a floral dress looks at him with concern at a birthday party.© UberA soccer ball shatters a glass window, revealing a child in a lion costume screaming in a backyard party.© UberA clown in a colorful costume is giving a piggyback ride to a child in a lion costume at a chaotic outdoor birthday party.© Uber
    Length: 15 s · Shots: 8 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a escalating chaos

    Before you present an idea, you need to know who has done it, and how.

    Uber “Ronny Knows When the Party Has Peaked” is built on a escalating chaos. Search the library by idea to see every spot that uses it.

    Squarespace “Unavailable”© SquarespaceSteadfast Stationery “Steadfast - Dirty Money”© Steadfast StationeryMake My Money Matter “Beep”© Make My Money MatterTab “Australia's National Sport Is”© Tab
    Squarespace · Steadfast Stationery · Make My Money Matter · Tab

More from Special

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Questions

Which agency made Uber “Ronny Knows When the Party Has Peaked”?

Special created it for Uber (2024).

What awards did Uber “Ronny Knows When the Party Has Peaked” win?

1 awards, including Spikes Asia 2024 Bronze Film A03: Travel, Leisure, Retail, Restaurants & Fast Food Chains.

What is the tagline of Uber “Ronny Knows When the Party Has Peaked”?

“Reserve now, Ride later”

Sources for the credits and awards

The Work

Uber “Ronny Knows When the Party Has Peaked” (2024) Commercial: Credits, Awards & Stills