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Uber “Ronny Knows When It's Game Over” 2024

Uber “Ronny Knows When It's Game Over” (2024) is an Uber commercial directed by Yianni Warnock for Special, produced by MOFA. It won one award: Spikes Asia 2024 Bronze Film A03: Travel, Leisure, Retail, Restaurants & Fast Food Chains.

A man reserves an Uber ride in advance, anticipating the inevitable end of a board game night, much to his friends' confusion and eventual dismay.

Video: Special Group on Vimeo

Shot by shot

  1. A diverse group of six friends sits on the floor around a coffee table, playing a board game in a modern living room at night.© Uber0:00
  2. A blonde woman in a brown cardigan claps her hands while a man in a blue jacket looks at his phone at a board game night in a living room.© Uber0:01
  3. A person's hands hold a smartphone displaying the Uber app's "Reserve" screen, then tapping to input a pickup location, in an interior setting.© Uber0:04
  4. A blonde woman in a brown cardigan yells excitedly while holding a paper, as two other people sit around a board game table at night.© Uber0:09

Stills © Uber. Made by Special, MOFA and Yianni Warnock.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Reserve an Uber to escape a never-ending board game night.

Tagline: “Uber. Reserve now. Ride later.”

anticipation of escapefriends' confusionboard game nightpre-emptive planningcelebration of victory

The cut

Length
15 s
Shots
6
Average shot
2.5 s

What creatives use Uber “Ronny Knows When It's Game Over” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Uber “Ronny Knows When It's Game Over”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A diverse group of six friends sits on the floor around a coffee table, playing a board game in a modern living room at night.© UberA blonde woman in a brown cardigan claps her hands while a man in a blue jacket looks at his phone at a board game night in a living room.© UberA person's hands hold a smartphone displaying the Uber app's "Reserve" screen, then tapping to input a pickup location, in an interior setting.© UberA blonde woman in a brown cardigan yells excitedly while holding a paper, as two other people sit around a board game table at night.© Uber
    Frames from Uber “Ronny Knows When It's Game Over”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Uber “Ronny Knows When It's Game Over” in order, with its length, framing and what happens in it.

    A diverse group of six friends sits on the floor around a coffee table, playing a board game in a modern living room at night.© UberA blonde woman in a brown cardigan claps her hands while a man in a blue jacket looks at his phone at a board game night in a living room.© UberA person's hands hold a smartphone displaying the Uber app's "Reserve" screen, then tapping to input a pickup location, in an interior setting.© UberA blonde woman in a brown cardigan yells excitedly while holding a paper, as two other people sit around a board game table at night.© Uber
    Length: 15 s · Shots: 6 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a celebration of victory

    Before you present an idea, you need to know who has done it, and how.

    Uber “Ronny Knows When It's Game Over” is built on a celebration of victory. Search the library by idea to see every spot that uses it.

    Arsenal FC “Only in the Land”© Arsenal FCIntact Insurance “Milano Cortina Winter Games Athletes”© Intact InsuranceGAMESA “Emperador - Inauguracion”© GAMESAToyota “ACB - BEYOND ZERO”© Toyota
    Arsenal FC · Intact Insurance · GAMESA · Toyota

More commercials by Yianni Warnock

  • Pizza Hut Australia "Pizza Hut - How Bad Do You Want Good - Beach Mates" (2026) commercial still© Pizza Hut AustraliaPizza Hut Australia “Pizza Hut - How Bad Do You Want Good - Beach Mates” 2026Dir. Yianni Warnock · jnr.
  • Dare Iced Coffee (Bega Group) "Dare Iced Coffee - Done it with Dare - Bins Out" (2026) commercial still© Dare Iced Coffee (Bega Group)Dare Iced Coffee (Bega Group) “Dare Iced Coffee - Done it with Dare - Bins Out” 2026Dir. Yianni Warnock · Thinkerbell
  • MYOB "Launch 30" (2025) commercial still© MYOBMYOB “Launch 30” 2025Dir. Yianni Warnock · M&C Saatchi Australia Group
  • GWM "Oooh" (2025) commercial still© GWMGWM “Oooh” 2025Dir. Yianni Warnock · Thinkerbell
  • Unilever "The Saviour of Summer" (2024) commercial still© UnileverUnilever “The Saviour of Summer” 2024Dir. Yianni Warnock · Emotive
  • MYER Australia "Myer - Share the Joy 60" (2024) commercial still© MYER AustraliaMYER Australia “Myer - Share the Joy 60” 2024Dir. Yianni Warnock · Clemenger

More from Special

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Questions

Who directed the Uber “Ronny Knows When It's Game Over” commercial?

Yianni Warnock directed it, produced by MOFA, for the agency Special.

Which agency made Uber “Ronny Knows When It's Game Over”?

Special created it for Uber (2024).

What awards did Uber “Ronny Knows When It's Game Over” win?

1 awards, including Spikes Asia 2024 Bronze Film A03: Travel, Leisure, Retail, Restaurants & Fast Food Chains.

What is the tagline of Uber “Ronny Knows When It's Game Over”?

“Uber. Reserve now. Ride later.”

Sources for the credits and awards

The Work