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Uber Eats “Embrace the Art of Doing Less” 2023

Uber Eats “Embrace the Art of Doing Less” (2023) is an Uber Eats commercial directed by Andreas Nilsson for Mother, produced by Biscuit Filmworks. It won 5 awards, including Creative Circle 2023 Gold FILM CRAFT - Best Direction (campaign) and British Arrows 2023 Silver — Uk Campaign - The John Webster Award.

A couple enjoys a cozy night in, painting nails and dancing, while Uber Eats delivers their food, highlighting the joy of embracing downtime.

Video: Mother on Vimeo

Frames

  1. A person's hand with long, colorful nails taps on a smartphone displaying the Uber Eats app, next to a teddy bear and a pacifier on a tiger-print surface.© Uber Eats0:00
  2. A young woman and man with headphones are sitting on a bed, painting fake nails, with a table of nail polish in the foreground.© Uber Eats0:05
  3. Uber Eats “Embrace the Art of Doing Less”, shot 2© Uber Eats0:09
  4. A person with a colorful painted fingernail gently pokes another person's back, who is wearing a light purple t-shirt, in a dimly lit interior.© Uber Eats0:13
  5. A young woman with green headphones sits with her back to the camera, while a young man with pink headphones touches her shoulder in a cozy room.© Uber Eats0:21
  6. Uber Eats “Embrace the Art of Doing Less”, shot 4© Uber Eats0:24
  7. Uber Eats “Embrace the Art of Doing Less”, shot 4© Uber Eats0:27
  8. A man in a green tracksuit dances in a messy bedroom while a woman sits on the bed, wearing headphones and smiling, with text on screen.© Uber Eats0:31
  9. The Uber Eats logo and tagline "Get anything" appear centered on a bright green background.© Uber Eats0:38

Stills © Uber Eats. Made by Mother, Biscuit Filmworks and Andreas Nilsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Uber Eats delivers downtime, allowing people to enjoy their hobbies and each other.

Tagline: “Get anything”

cozy night incouple bondingembracing leisureproduct enables relaxationplayful interaction

The cut

Length
40 s
Shots
6
Average shot
6.7 s

What creatives use Uber Eats “Embrace the Art of Doing Less” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Uber Eats “Embrace the Art of Doing Less”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's hand with long, colorful nails taps on a smartphone displaying the Uber Eats app, next to a teddy bear and a pacifier on a tiger-print surface.© Uber EatsA young woman and man with headphones are sitting on a bed, painting fake nails, with a table of nail polish in the foreground.© Uber EatsUber Eats “Embrace the Art of Doing Less”, 0:09© Uber EatsA person with a colorful painted fingernail gently pokes another person's back, who is wearing a light purple t-shirt, in a dimly lit interior.© Uber Eats
    Frames from Uber Eats “Embrace the Art of Doing Less”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Uber Eats “Embrace the Art of Doing Less” in order, with its length, framing and what happens in it.

    A person's hand with long, colorful nails taps on a smartphone displaying the Uber Eats app, next to a teddy bear and a pacifier on a tiger-print surface.© Uber EatsA young woman and man with headphones are sitting on a bed, painting fake nails, with a table of nail polish in the foreground.© Uber EatsUber Eats “Embrace the Art of Doing Less”, 0:09© Uber EatsA person with a colorful painted fingernail gently pokes another person's back, who is wearing a light purple t-shirt, in a dimly lit interior.© Uber EatsA young woman with green headphones sits with her back to the camera, while a young man with pink headphones touches her shoulder in a cozy room.© Uber EatsUber Eats “Embrace the Art of Doing Less”, 0:24© Uber Eats
    Length: 40 s · Shots: 6 · Average shot: 6.7 s

  3. 03Ad ideas: every spot built on a cozy night in

    Before you present an idea, you need to know who has done it, and how.

    Uber Eats “Embrace the Art of Doing Less” is built on a cozy night in. Search the library by idea to see every spot that uses it.

    Aldi “Aldi - Autumn”© AldiTarget “Back to College”© Target​Taco Bell “Bachelorette Choose Yourself”© ​Taco BellJust Eat “x The Joy of Everyday - Season Finale”© Just Eat
    Aldi · Target · ​Taco Bell · Just Eat

More commercials by Andreas Nilsson

  • Andrex "Get Comfortable" (2025) commercial still© AndrexAndrex “Get Comfortable” 2025Dir. Andreas Nilsson · FCBIPA Effectiveness Awards Gold 2026
  • Andrex - Get Comfortable "First School Poo" (2025) commercial still© Andrex - Get ComfortableAndrex - Get Comfortable “First School Poo” 2025Dir. Andreas Nilsson · FCB LondonLondon International Awards Gold 2025
  • Hennessy "Board Game" (2024) commercial still© HennessyHennessy “Board Game” 2024Dir. Andreas Nilsson · Wieden+KennedyDGA Awards 2024
  • Virgin Media "Whizzer" (2024) commercial still© Virgin MediaVirgin Media “Whizzer” 2024Dir. Andreas Nilsson · VCCPDGA Awards 2024
  • Etsy "Super Bowl LVIII" (2024) commercial still© EtsyEtsy “Super Bowl LVIII” 2024Dir. Andreas Nilsson · Orchard CreativeANDY Awards Gold 2024
  • Apple "R.I.P Leon" (2024) commercial still© AppleApple “R.I.P Leon” 2024Dir. Andreas NilssonClio Awards Gold 2024

More from Mother

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Uber Eats “Embrace the Art of Doing Less” commercial?

Andreas Nilsson directed it, produced by Biscuit Filmworks, for the agency Mother.

Which agency made Uber Eats “Embrace the Art of Doing Less”?

Mother created it for Uber Eats (2023).

What awards did Uber Eats “Embrace the Art of Doing Less” win?

5 awards, including Creative Circle 2023 Gold FILM CRAFT - Best Direction (campaign), British Arrows 2023 Silver — Uk Campaign - The John Webster Award, Creative Circle 2023 Silver FILM - Best Broadcast/Terrestrial TV 31 - 60secs (single) and Creative Circle 2023 Silver FILM - Best VOD/Online Film 60secs or under (campaign).

What is the tagline of Uber Eats “Embrace the Art of Doing Less”?

“Get anything”

Sources for the credits and awards

britisharrows.comweb.archive.org