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Transport Accident Commission “Everybody Hurts” 2010

Transport Accident Commission “Everybody Hurts” (2010) is a Transport Accident Commission commercial for Grey. It won one award: LIA 2010 Gold — TV/Cinema/Online Film / Use of Licensed Music.

A father recounts the daily pain of losing his son, emphasizing the devastating impact of speeding on families.

Video: Transport Accident Commission Victoria on YouTube

Frames

  1. A middle-aged man with short hair and a hoodie stands on a road at dusk, looking distressed and speaking about his son.© Transport Accident Commission0:00
  2. Transport Accident Commission “Everybody Hurts”, shot 1© Transport Accident Commission0:03
  3. Transport Accident Commission “Everybody Hurts”, shot 1© Transport Accident Commission0:06
  4. Transport Accident Commission “Everybody Hurts”, shot 1© Transport Accident Commission0:09
  5. Transport Accident Commission “Everybody Hurts”, shot 1© Transport Accident Commission0:13
  6. Transport Accident Commission “Everybody Hurts”, shot 1© Transport Accident Commission0:16
  7. Transport Accident Commission “Everybody Hurts”, shot 1© Transport Accident Commission0:19

Stills © Transport Accident Commission. Made by Grey.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the raw, personal grief of a father who lost his son to speeding.

Tagline: “Everybody hurts when you speed.”

personal testimonygrief and lossdirect address to cameraemotional appealreal people, real stories

The cut

Length
30 s
One take
26 s in a single shot

What creatives use Transport Accident Commission “Everybody Hurts” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Transport Accident Commission “Everybody Hurts”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A middle-aged man with short hair and a hoodie stands on a road at dusk, looking distressed and speaking about his son.© Transport Accident CommissionTransport Accident Commission “Everybody Hurts”, 0:03© Transport Accident CommissionTransport Accident Commission “Everybody Hurts”, 0:06© Transport Accident CommissionTransport Accident Commission “Everybody Hurts”, 0:09© Transport Accident Commission
    Frames from Transport Accident Commission “Everybody Hurts”

  2. 02How a one-take commercial is built

    26 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A middle-aged man with short hair and a hoodie stands on a road at dusk, looking distressed and speaking about his son.© Transport Accident CommissionTransport Accident Commission “Everybody Hurts”, 0:03© Transport Accident CommissionTransport Accident Commission “Everybody Hurts”, 0:06© Transport Accident CommissionTransport Accident Commission “Everybody Hurts”, 0:09© Transport Accident CommissionTransport Accident Commission “Everybody Hurts”, 0:13© Transport Accident CommissionTransport Accident Commission “Everybody Hurts”, 0:16© Transport Accident Commission
    Length: 30 s · One take: 26 s in a single shot

  3. 03Ad ideas: every spot built on a personal testimony

    Before you present an idea, you need to know who has done it, and how.

    Transport Accident Commission “Everybody Hurts” is built on a personal testimony. Search the library by idea to see every spot that uses it.

    National Ovarian Cancer Coalition (NOCC) “SILENT INherITANCE”© National Ovarian Cancer Coalition (NOCC)Australia for UNHCR “The Reluctant Shanty”© Australia for UNHCRMastercard “Touch Card”© Mastercardtruth “This is Quitting”© truth
    National Ovarian Cancer Coalition (NOCC) · Australia for UNHCR · Mastercard · truth

More from Grey

Award-winning public service & ngo commercials

Questions

Which agency made Transport Accident Commission “Everybody Hurts”?

Grey created it for Transport Accident Commission (2010).

What awards did Transport Accident Commission “Everybody Hurts” win?

1 awards, including LIA 2010 Gold — TV/Cinema/Online Film / Use of Licensed Music.

What is the tagline of Transport Accident Commission “Everybody Hurts”?

“Everybody hurts when you speed.”

Sources for the credits and awards

2010.liaentries.comweb.archive.org