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The North Face “Have You Ever” 2022

The North Face “Have You Ever” (2022) is a The North Face commercial directed by Mike Parenteau for STEPT STUDIOS, produced by stept studios. It won one award: Clio Sports 2022 Bronze — Film / 31 seconds to 60 seconds.

An inspiring ad featuring diverse individuals pushing their limits in nature, narrated by the Nation's Oldest National Park Ranger, Betty Reid Soskin.

Video: Stept Studios on Vimeo

Shot by shot

  1. A young man in athletic wear struggles to put on a jacket in a windy, desolate landscape at dusk, with a close-up on his face and the jacket's logo.© The North Face0:05
  2. A split screen shows a man's hands attaching climbing gear to a rock, and a man's face looking up at the sky.© The North Face0:10
  3. A male rock climber in a green cap and beige shirt is seen from above, climbing a reddish-brown rock face outdoors.© The North Face0:18
  4. A female rock climber in a tank top and gloves struggles to ascend a narrow rock face in a desert canyon on a sunny day.© The North Face0:22
  5. A split screen shows a person's arm underwater on the left, and a woman floating on her back in dark water on the right.© The North Face0:26
  6. A woman with dark hair is seen underwater, surrounded by many bubbles, with her eyes closed and mouth slightly open.© The North Face0:29
  7. Three people run across a vast, dry field towards distant mountains under a bright sky, with a lens flare appearing.© The North Face0:30
  8. A female rock climber in a grey top and black pants ascends a steep, reddish-brown rock face, with a wide shot of the desert mountains beside her.© The North Face0:36
  9. A split screen shows a male rock climber on a cliff face and another male looking up, holding a rope, both outdoors during the day.© The North Face0:42
  10. A female trail runner in a dark top and green shorts runs across a rocky desert landscape at sunset, with canyons in the background.© The North Face0:45
  11. A man with a beard and beanie looks up, smiling, while three women sit around a campfire at night in a desert landscape.© The North Face0:49
  12. A young woman with dark hair smiles joyfully as she climbs a rocky cliff face at sunset, with the sun flaring behind her.© The North Face0:52

Stills © The North Face. Made by STEPT STUDIOS, stept studios and Mike Parenteau.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Inspiring people to discover their capabilities through outdoor adventure.

voice of wisdommontage of challengestriumph over naturediverse castcall to adventure

The cut

Length
60 s
Shots
33
Average shot
1.8 s

What creatives use The North Face “Have You Ever” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of The North Face “Have You Ever”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A split screen shows a man's hands attaching climbing gear to a rock, and a man's face looking up at the sky.© The North FaceA male rock climber in a green cap and beige shirt is seen from above, climbing a reddish-brown rock face outdoors.© The North FaceA female rock climber in a tank top and gloves struggles to ascend a narrow rock face in a desert canyon on a sunny day.© The North FaceA split screen shows a person's arm underwater on the left, and a woman floating on her back in dark water on the right.© The North Face
    Frames from The North Face “Have You Ever”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of The North Face “Have You Ever” in order, with its length, framing and what happens in it.

    A split screen shows a man's hands attaching climbing gear to a rock, and a man's face looking up at the sky.© The North FaceA male rock climber in a green cap and beige shirt is seen from above, climbing a reddish-brown rock face outdoors.© The North FaceA female rock climber in a tank top and gloves struggles to ascend a narrow rock face in a desert canyon on a sunny day.© The North FaceA split screen shows a person's arm underwater on the left, and a woman floating on her back in dark water on the right.© The North FaceA woman with dark hair is seen underwater, surrounded by many bubbles, with her eyes closed and mouth slightly open.© The North FaceThree people run across a vast, dry field towards distant mountains under a bright sky, with a lens flare appearing.© The North Face
    Length: 60 s · Shots: 33 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a voice of wisdom

    Before you present an idea, you need to know who has done it, and how.

    The North Face “Have You Ever” is built on a voice of wisdom. Search the library by idea to see every spot that uses it.

    Volkswagen “Drivers Wanted”© VolkswagenBank of America “Second Generation”© Bank of AmericaComic Relief “Wise Words”© Comic ReliefiPhone “Earth: Shot on iPhone”© iPhone
    Volkswagen · Bank of America · Comic Relief · iPhone

More commercials by Mike Parenteau

  • US Ski and Snowboard "Qualified" (2026) commercial still© US Ski and SnowboardUS Ski and Snowboard “Qualified” 2026Dir. Mike Parenteau
  • Joaquin "Traeger Grills - Timberline" (2022) commercial still© JoaquinJoaquin “Traeger Grills - Timberline” 2022Dir. Mike Parenteau · Joaquin

More from STEPT STUDIOS

  • Oakley "X NFL - HyperGrip" (2026) commercial still© OakleyOakley “X NFL - HyperGrip” 2026Dir. Warner Shaw · STEPT STUDIOS
  • Angel Margarita "Launch" (2025) commercial still© Angel MargaritaAngel Margarita “Launch” 2025Dir. Emma Kolb · STEPT STUDIOS
  • Marriott International "Marriott - The Luxury Collection" (2025) commercial still© Marriott InternationalMarriott International “Marriott - The Luxury Collection” 2025Dir. Liam Tangum · STEPT STUDIOS

Award-winning sport commercials

Questions

Who directed the The North Face “Have You Ever” commercial?

Mike Parenteau directed it, produced by stept studios, for the agency STEPT STUDIOS.

Which agency made The North Face “Have You Ever”?

STEPT STUDIOS created it for The North Face (2022).

What awards did The North Face “Have You Ever” win?

1 awards, including Clio Sports 2022 Bronze — Film / 31 seconds to 60 seconds.

Sources for the credits and awards

clios.com