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Squarespace “Make It” 2020

Squarespace “Make It” (2020) is a Squarespace commercial directed by Spike Jonze for Squarespace, produced by MJZ. It won 3 awards, including Cannes Lions 2019 Film Craft Bronze, Clio 2019 Bronze — Film / 61 Seconds to Five Minutes and British Arrows 2020 Bronze — Branded Entertainment.

A woman's creative vision for a floral business comes to life through the power of Squarespace, transforming digital designs into a tangible reality.

Video: Squarespace on YouTube

Shot by shot

  1. A person in a peach-colored top uses a tablet to browse a website with a purple background and a white flower, then the camera zooms into the flower.© Squarespace0:02
  2. A close-up shot shows a vibrant, abstract landscape of colorful flowers and plants, with new elements continuously growing and blooming.© Squarespace0:06
  3. A vibrant, colorful arrangement of various flowers and plants in shades of purple, pink, and green fills the frame.© Squarespace0:07
  4. A woman with dark hair, wearing a purple top, is surrounded by a vibrant, colorful arrangement of flowers and plants, looking to the right.© Squarespace0:08
  5. A young woman with dark hair is nestled within a large, colorful arrangement of flowers and foliage, looking serene against a purple background.© Squarespace0:10
  6. A woman with dark hair and closed eyes is surrounded by a vibrant array of purple, red, and orange flowers, with her head tilted slightly upwards.© Squarespace0:11
  7. A person's hand holds a rosebud that changes color from blue to orange to black against a purple background.© Squarespace0:12
  8. Various flower petals, leaves, and stems, along with a feather and a vase, are arranged on a light gray surface, then assemble into flowers.© Squarespace0:15
  9. A close-up shot of a floral arrangement with purple roses, blue orchids, and a light blue feather, slowly coming into focus against a plain background.© Squarespace0:17
  10. A digital flower arrangement in a white vase on a gray pedestal transforms into a colorful bouquet, then a person scrolls through a tablet displaying the same image.© Squarespace0:19
  11. A young woman in an orange dress stands in a minimalist flower shop, looking at a bouquet of flowers, with the text "A website makes it real." overlaid.© Squarespace0:24
  12. The Squarespace logo and text "START YOUR FREE TRIAL TODAY" appear over a blurred background of colorful, fluffy, organic shapes.© Squarespace0:26

Stills © Squarespace. Made by Squarespace, MJZ and Spike Jonze.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Digital floral arrangements bloom into reality, showcasing Squarespace's ability to "make it real."

Tagline: “A website makes it real.”

digital to realitycreative transformationvisual metaphorproduct as enablerdream fulfillment

The cut

Length
36 s
Shots
14
Average shot
2.6 s
Format
mixed

What creatives use Squarespace “Make It” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Squarespace “Make It”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person in a peach-colored top uses a tablet to browse a website with a purple background and a white flower, then the camera zooms into the flower.© SquarespaceA close-up shot shows a vibrant, abstract landscape of colorful flowers and plants, with new elements continuously growing and blooming.© SquarespaceA vibrant, colorful arrangement of various flowers and plants in shades of purple, pink, and green fills the frame.© SquarespaceA woman with dark hair, wearing a purple top, is surrounded by a vibrant, colorful arrangement of flowers and plants, looking to the right.© Squarespace
    Frames from Squarespace “Make It”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Squarespace “Make It” in order, with its length, framing and what happens in it.

    A person in a peach-colored top uses a tablet to browse a website with a purple background and a white flower, then the camera zooms into the flower.© SquarespaceA close-up shot shows a vibrant, abstract landscape of colorful flowers and plants, with new elements continuously growing and blooming.© SquarespaceA vibrant, colorful arrangement of various flowers and plants in shades of purple, pink, and green fills the frame.© SquarespaceA woman with dark hair, wearing a purple top, is surrounded by a vibrant, colorful arrangement of flowers and plants, looking to the right.© SquarespaceA young woman with dark hair is nestled within a large, colorful arrangement of flowers and foliage, looking serene against a purple background.© SquarespaceA woman with dark hair and closed eyes is surrounded by a vibrant array of purple, red, and orange flowers, with her head tilted slightly upwards.© Squarespace
    Length: 36 s · Shots: 14 · Average shot: 2.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a creative transformation

    Before you present an idea, you need to know who has done it, and how.

    Squarespace “Make It” is built on a creative transformation. Search the library by idea to see every spot that uses it.

    Canva “Love Your Work”© CanvaSamsung “Galaxy Book 3 Ultra”© SamsungSquarespace “Launch it x3 - Culinary - Skate & Art”© Squarespace
    Canva · Samsung · Squarespace

More commercials by Spike Jonze

  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • IKEA "Lamp" (2002) commercial still© IKEAIKEA “Lamp” 2002Dir. Spike Jonze · Crispin Porter + BoguskyCannes Lions Grand Prix 2003
  • Apple "Someday" (2026) commercial still© AppleApple “Someday” 2026Dir. Spike Jonze · TBWA\Media Arts LabANDY Awards Gold 2026
  • On "Shape of Dreams" (2026) commercial still© OnOn “Shape of Dreams” 2026Dir. Spike JonzeCiclope Gold 2026
  • MedMen "The New Normal" (2019) commercial still© MedMenMedMen “The New Normal” 2019Dir. Spike Jonze · MekanismDGA Awards 2019
  • Squarespace "Dream It" (2019) commercial still© SquarespaceSquarespace “Dream It” 2019Dir. Spike JonzeDGA Awards 2019

More from Squarespace

  • Squarespace "Squarespace Super Bowl LX" (2026) commercial still© SquarespaceSquarespace “Squarespace Super Bowl LX” 2026SquarespaceANDY Awards Gold 2026

Award-winning tech commercials

Questions

Who directed the Squarespace “Make It” commercial?

Spike Jonze directed it, produced by MJZ, for the agency Squarespace.

Which agency made Squarespace “Make It”?

Squarespace created it for Squarespace (2020).

What awards did Squarespace “Make It” win?

3 awards, including Cannes Lions 2019 Film Craft Bronze, Clio 2019 Bronze — Film / 61 Seconds to Five Minutes and British Arrows 2020 Bronze — Branded Entertainment.

What is the tagline of Squarespace “Make It”?

“A website makes it real.”

Sources for the credits and awards

britisharrows.comThe WorkThe Workclios.com