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On “Shape of Dreams” 2026

On “Shape of Dreams” (2026) is an On commercial directed by Spike Jonze, produced by MJZ. It won 6 awards, including Cannes Lions 2026 Film Craft Gold (Direction), Ciclope 2026 Grand Prix Craft Sound & Music – Original Music and AICP Show 2026 Honoree Original Music.

Zendaya explores a minimalist white studio, interacting with oversized objects and people who transform into various shapes, symbolizing the creative process and the limitless potential of dreams.

Video: On on YouTube

Shot by shot

  1. A young woman with short curly hair and a white tank top stands in a white studio, looking around as other dancers appear and disappear around her.© On0:00
  2. A hand throws a blue ball at a man in white shorts, who then inflates into a giant blue ball in a white room.© On0:34
  3. A man in a blue inflatable suit stands in a white studio as a giant hand drops a woman, who then inflates into a blue and white suit.© On0:42
  4. A young woman with short curly hair smiles, then looks confused and annoyed as four other people appear behind her in a white room.© On0:54
  5. A young woman with short, curly hair looks around a bright, white studio, then dances with two other women, before looking up thoughtfully.© On1:05
  6. A young woman with short curly hair, wearing a blue tank top, holds a paintbrush and looks at it with a curious expression in a bright, white room.© On1:31
  7. A young woman with short curly hair, wearing a blue top, holds a paintbrush and then punches towards the camera in a white room.© On1:38
  8. A woman in a blue tank top and white skirt holds a wand, then looks at her reflection in a mirror, then walks away from the camera in a white room.© On1:43
  9. A person with long dark hair and a two-tone jacket looks around a minimalist white space as small figures move white blocks in the background.© On2:11
  10. A person with long dark hair and a light jacket smiles at the camera in a bright, minimalist setting.© On2:23
  11. A young woman with short, curly hair, wearing a dark jacket with a light collar, looks around a minimalist white room with grid lighting on the ceiling.© On2:34
  12. A young woman with short curly hair, wearing a black and white jacket, looks down through a square opening in a white room, then reaches out.© On2:45

Stills © On. Made by MJZ and Spike Jonze.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Zendaya in a minimalist white studio, interacting with oversized objects and transforming people.

Tagline: “Dream On.”

minimalist white spaceoversized propshuman transformationcreative process metaphordreamlike atmospherecelebrity endorsement

The cut

Length
183 s
Shots
43
Average shot
4.3 s

What creatives use On “Shape of Dreams” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of On “Shape of Dreams”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with short curly hair and a white tank top stands in a white studio, looking around as other dancers appear and disappear around her.© OnA hand throws a blue ball at a man in white shorts, who then inflates into a giant blue ball in a white room.© OnA man in a blue inflatable suit stands in a white studio as a giant hand drops a woman, who then inflates into a blue and white suit.© OnA young woman with short curly hair smiles, then looks confused and annoyed as four other people appear behind her in a white room.© On
    Frames from On “Shape of Dreams”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of On “Shape of Dreams” in order, with its length, framing and what happens in it.

    A young woman with short curly hair and a white tank top stands in a white studio, looking around as other dancers appear and disappear around her.© OnA hand throws a blue ball at a man in white shorts, who then inflates into a giant blue ball in a white room.© OnA man in a blue inflatable suit stands in a white studio as a giant hand drops a woman, who then inflates into a blue and white suit.© OnA young woman with short curly hair smiles, then looks confused and annoyed as four other people appear behind her in a white room.© OnA young woman with short, curly hair looks around a bright, white studio, then dances with two other women, before looking up thoughtfully.© OnA young woman with short curly hair, wearing a blue tank top, holds a paintbrush and looks at it with a curious expression in a bright, white room.© On
    Length: 183 s · Shots: 43 · Average shot: 4.3 s

  3. 03Ad ideas: every spot built on a oversized props

    Before you present an idea, you need to know who has done it, and how.

    On “Shape of Dreams” is built on a oversized props. Search the library by idea to see every spot that uses it.

    Munz “Swiss Chocolate”© MunzStrings & Things “Strings and Things - Fun Om Nom Nom”© Strings & ThingsLebara “Mobile - Smarter”© LebaraNext “Insurance - Dentist”© Next
    Munz · Strings & Things · Lebara · Next

More commercials by Spike Jonze

  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • IKEA "Lamp" (2002) commercial still© IKEAIKEA “Lamp” 2002Dir. Spike Jonze · Crispin Porter + BoguskyCannes Lions Grand Prix 2003
  • Apple "Someday" (2026) commercial still© AppleApple “Someday” 2026Dir. Spike Jonze · TBWA\Media Arts LabANDY Awards Gold 2026
  • MedMen "The New Normal" (2019) commercial still© MedMenMedMen “The New Normal” 2019Dir. Spike Jonze · MekanismDGA Awards 2019
  • Squarespace "Dream It" (2019) commercial still© SquarespaceSquarespace “Dream It” 2019Dir. Spike JonzeDGA Awards 2019
  • Levi's "Crazy Legs" (2002) commercial still© Levi'sLevi's “Crazy Legs” 2002Dir. Spike Jonze · TBWA\Chiat\DayLondon International Awards Winner 2002

Award-winning sport commercials

Questions

Who directed the On “Shape of Dreams” commercial?

Spike Jonze directed it, produced by MJZ.

What awards did On “Shape of Dreams” win?

6 awards, including Cannes Lions 2026 Film Craft Gold (Direction), Ciclope 2026 Grand Prix Craft Sound & Music – Original Music, Ciclope 2026 Gold Craft Direction – Fashion & Luxury and Ciclope 2026 Gold Craft Sound & Music – Original Music.

What is the tagline of On “Shape of Dreams”?

“Dream On.”

Sources for the credits and awards

The WorkThe Workaicpawards.comawards.ciclopefestival.comawards.ciclopefestival.comawards.ciclopefestival.comyoutube.comThe WorkThe Work