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Squarespace “Bakery” 2025

Squarespace “Bakery” (2025) is a Squarespace commercial directed by Vania & Muggia for Client direct, produced by Iconoclast. It won one award: Creative Circle 2025 Bronze Colour Grading - Commercial Film Grading : SINGLE.

A baker's dream of opening her own bakery comes to life with the help of Squarespace, transforming her small kitchen into a bustling business.

Video: Squarespace on YouTube

Shot by shot

  1. A woman with dark hair and glasses sits at a table in a rustic kitchen, working on a laptop, viewed through a window with the Squarespace logo overlaid.© Squarespace0:00
  2. A person's hands type on a laptop displaying the Squarespace website with the text "Every dream needs a domain" in a sunlit kitchen.© Squarespace0:03
  3. A finger presses the 'F' key on a laptop keyboard, causing white sugar to explode from beneath the key, in a close-up shot.© Squarespace0:05
  4. A person's hands are typing on a laptop keyboard, with a window and blurred background visible behind them.© Squarespace0:07
  5. A woman with flour-dusted glasses looks down, concentrating on her baking in a kitchen.© Squarespace0:08
  6. A person's hands hover over a laptop keyboard, with a website showing bakery items on the screen.© Squarespace0:10
  7. A pile of flour on a wooden kitchen counter is hit by an egg, causing a small explosion of flour in a sunlit kitchen.© Squarespace0:11
  8. A close-up shot shows a finger pressing the 'M' key on a laptop keyboard.© Squarespace0:13
  9. A small, light-colored pastry is thrown and lands on a white windowsill next to a window in an interior setting.© Squarespace0:16
  10. A middle-aged Asian woman with glasses sits at a kitchen counter, looking intently at a laptop screen, with baking ingredients around her.© Squarespace0:17
  11. A woman with glasses and a striped shirt wipes her brow in a kitchen, looking tired and stressed under red lighting.© Squarespace0:20
  12. A close-up shot of a computer screen shows a website design with a croissant image and text, as a cursor hovers over an "ORDER NOW" button.© Squarespace0:22

Stills © Squarespace. Made by Client direct, Iconoclast and Vania & Muggia.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Squarespace helps turn a home baker's dream into a thriving business.

Tagline: “A website makes it real. Get a domain and start a website.”

dream to realitytransformation montageproduct as enablerhard work pays offbefore and after

The cut

Length
30 s
Shots
28
Average shot
1.1 s

What creatives use Squarespace “Bakery” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Squarespace “Bakery”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's hands type on a laptop displaying the Squarespace website with the text "Every dream needs a domain" in a sunlit kitchen.© SquarespaceA finger presses the 'F' key on a laptop keyboard, causing white sugar to explode from beneath the key, in a close-up shot.© SquarespaceA person's hands are typing on a laptop keyboard, with a window and blurred background visible behind them.© SquarespaceA woman with flour-dusted glasses looks down, concentrating on her baking in a kitchen.© Squarespace
    Frames from Squarespace “Bakery”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Squarespace “Bakery” in order, with its length, framing and what happens in it.

    A person's hands type on a laptop displaying the Squarespace website with the text "Every dream needs a domain" in a sunlit kitchen.© SquarespaceA finger presses the 'F' key on a laptop keyboard, causing white sugar to explode from beneath the key, in a close-up shot.© SquarespaceA person's hands are typing on a laptop keyboard, with a window and blurred background visible behind them.© SquarespaceA woman with flour-dusted glasses looks down, concentrating on her baking in a kitchen.© SquarespaceA person's hands hover over a laptop keyboard, with a website showing bakery items on the screen.© SquarespaceA pile of flour on a wooden kitchen counter is hit by an egg, causing a small explosion of flour in a sunlit kitchen.© Squarespace
    Length: 30 s · Shots: 28 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a dream to reality

    Before you present an idea, you need to know who has done it, and how.

    Squarespace “Bakery” is built on a dream to reality. Search the library by idea to see every spot that uses it.

    Capella Hotels and Resorts “Visionary”© Capella Hotels and ResortsSamsung “Imagination brought to life”© SamsungBlue Shield “Clarity”© Blue ShieldClayton Homes “Prefabulous”© Clayton Homes
    Capella Hotels and Resorts · Samsung · Blue Shield · Clayton Homes

More commercials by Vania & Muggia

  • Squarespace "Scuba" (2025) commercial still© SquarespaceSquarespace “Scuba” 2025Dir. Vania & Muggiashots Awards Gold 2025
  • Apple "Meet iPhone 12" (2021) commercial still© AppleApple “Meet iPhone 12” 2021Dir. Vania & Muggiashots Awards Gold 2021
  • Pringles "Pringleleo" (2026) commercial still© PringlesPringles “Pringleleo” 2026Dir. Vania & Muggia · BBDO
  • Evian "Live Young" (2023) commercial still© EvianEvian “Live Young” 2023Dir. Vania & Muggia

More from Client direct

  • Ray-Ban Meta "Hey Meta, Who Eats Art" (2025) commercial still© Ray-Ban MetaRay-Ban Meta “Hey Meta, Who Eats Art” 2025Dir. Matthew Vaughn · Client direct
  • Hay "Recycled Colour Crates" (2025) commercial still© HayHay “Recycled Colour Crates” 2025Dir. Kevin Gautraud · Client direct
  • Coinbase "MIMS" (2023) commercial still© CoinbaseCoinbase “MIMS” 2023Dir. Stacy Wall · Client direct
  • Apple Watch "Hello Sunshine" (2021) commercial still© Apple WatchApple Watch “Hello Sunshine” 2021Dir. Oscar Hudson · Client direct

Award-winning tech commercials

Questions

Who directed the Squarespace “Bakery” commercial?

Vania & Muggia directed it, produced by Iconoclast, for the agency Client direct.

Which agency made Squarespace “Bakery”?

Client direct created it for Squarespace (2025).

What awards did Squarespace “Bakery” win?

1 awards, including Creative Circle 2025 Bronze Colour Grading - Commercial Film Grading : SINGLE.

What is the tagline of Squarespace “Bakery”?

“A website makes it real. Get a domain and start a website.”

Sources for the credits and awards

creativecircle.co.uk