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Sky Sports “The Greatest Show on Earth” 2023

Sky Sports “The Greatest Show on Earth” (2023) is a Sky Sports commercial directed by Daniel Kleinman for Sky Creative, produced by Rattling Stick. It won one award: British Arrows 2024 Craft Bronze — Vfx.

Sky Sports transforms the world of sports into a spectacular circus, where athletes perform incredible feats under the big top, blending the thrill of competition with the magic of the circus.

Video: Sky Sports Premier League on YouTube

Shot by shot

  1. A large, red and white striped circus tent with many lights is seen at night, as people walk towards its entrance.© Sky Sports0:00
  2. A man in a vintage circus costume is strapped to a spinning wheel with lights, as the camera pulls back to reveal a circus ring with various performers.© Sky Sports0:19
  3. A Formula 1 race car speeds around a track at night, with sparks flying from other cars in the background.© Sky Sports0:27
  4. A Black man in a red ringmaster suit and top hat raises his arm in a spotlight, looking up in a stadium.© Sky Sports0:30
  5. A tennis player swings on a trapeze, hitting a tennis ball over a flaming tennis court, while another performer balances on a pole.© Sky Sports0:35
  6. A male tightrope walker in a circus costume balances on a rope above a dark ground with multiple spotlights on other people.© Sky Sports0:40
  7. A female soccer player in a red jersey stands with arms outstretched, surrounded by flames in a dark stadium.© Sky Sports0:50
  8. A male footballer in a light blue jersey looks directly at the camera, then closes his eyes, then looks down, in a dark stadium tunnel.© Sky Sports1:00
  9. A diverse crowd of people cheers with their arms raised in a dimly lit stadium or arena, celebrating an unseen event.© Sky Sports1:07
  10. A female cricket player in white uniform holds a bat, looking intently at the camera in a dimly lit stadium.© Sky Sports1:17
  11. A male cricketer in white uniform swings a bat, hitting a ball that creates a puff of smoke in a dark, dramatic setting.© Sky Sports1:20
  12. A wide shot of a circus tent at night, with a large, illuminated sign in the foreground that reads "The Greatest Show on Earth" and "Sky Sports" above it.© Sky Sports1:23

Stills © Sky Sports. Made by Sky Creative, Rattling Stick and Daniel Kleinman.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Sports stars as circus performers, showcasing their skills in a grand spectacle.

Tagline: “The Greatest Show on Earth”

circus settingathletes as performersspectacular stuntsringmaster narrationtransformation of sports equipmentdramatic reveals

The cut

Length
90 s
Shots
72
Average shot
1.2 s

What creatives use Sky Sports “The Greatest Show on Earth” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Sky Sports “The Greatest Show on Earth”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A large, red and white striped circus tent with many lights is seen at night, as people walk towards its entrance.© Sky SportsA man in a vintage circus costume is strapped to a spinning wheel with lights, as the camera pulls back to reveal a circus ring with various performers.© Sky SportsA Formula 1 race car speeds around a track at night, with sparks flying from other cars in the background.© Sky SportsA Black man in a red ringmaster suit and top hat raises his arm in a spotlight, looking up in a stadium.© Sky Sports
    Frames from Sky Sports “The Greatest Show on Earth”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Sky Sports “The Greatest Show on Earth” in order, with its length, framing and what happens in it.

    A large, red and white striped circus tent with many lights is seen at night, as people walk towards its entrance.© Sky SportsA man in a vintage circus costume is strapped to a spinning wheel with lights, as the camera pulls back to reveal a circus ring with various performers.© Sky SportsA Formula 1 race car speeds around a track at night, with sparks flying from other cars in the background.© Sky SportsA Black man in a red ringmaster suit and top hat raises his arm in a spotlight, looking up in a stadium.© Sky SportsA tennis player swings on a trapeze, hitting a tennis ball over a flaming tennis court, while another performer balances on a pole.© Sky SportsA male tightrope walker in a circus costume balances on a rope above a dark ground with multiple spotlights on other people.© Sky Sports
    Length: 90 s · Shots: 72 · Average shot: 1.2 s

More commercials by Daniel Kleinman

  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Sony Computer Entertainment "Athletes" (2005) commercial still© Sony Computer EntertainmentSony Computer Entertainment “Athletes” 2005Dir. Daniel Kleinman · TBWALondonCannes Lions Gold 2005
  • Sony PlayStation 2 "Sony PlayStation 2" (2005) commercial still© Sony PlayStation 2Sony PlayStation 2 “Sony PlayStation 2” 2005Dir. Daniel KleinmanThe One Show Gold 2005
  • Sony Computer Entertainment Europe "Traders" (2005) commercial still© Sony Computer Entertainment EuropeSony Computer Entertainment Europe “Traders” 2005Dir. Daniel Kleinman · TBWALondonCannes Lions Gold 2005
  • Audi "Influence" (2003) commercial still© AudiAudi “Influence” 2003Dir. Daniel Kleinman · Bartle Bogle HegartyD&AD Yellow Pencil 2003
  • Microsoft "Champagne" (2003) commercial still© MicrosoftMicrosoft “Champagne” 2003Dir. Daniel Kleinman · Bartle Bogle HegartyD&AD Yellow Pencil 2003

More from Sky Creative

  • Sky Broadband "Impact" (2025) commercial still© Sky BroadbandSky Broadband “Impact” 2025Dir. Tom Hooper · Sky Creative
  • Sky "That Sky Feeling" (2024) commercial still© SkySky “That Sky Feeling” 2024Dir. Traktor · Sky Creative
  • Sky Sports "New Balls Please" (2024) commercial still© Sky SportsSky Sports “New Balls Please” 2024Dir. Howard Greenhalgh · Sky Creative
  • Formula 1 "Sky - Formula 1" (2023) commercial still© Formula 1Formula 1 “Sky - Formula 1” 2023Dir. William Bartlett · Sky Creative
  • Sky Cinema "The Cinema Trip" (2023) commercial still© Sky CinemaSky Cinema “The Cinema Trip” 2023Dir. Rodrigo Valdes · Sky Creative
  • Sky Witness "Sky Witness" (2018) commercial still© Sky WitnessSky Witness “Sky Witness” 2018Dir. Jim Weedon · Sky Creative

Award-winning media & entertainment commercials

Questions

Who directed the Sky Sports “The Greatest Show on Earth” commercial?

Daniel Kleinman directed it, produced by Rattling Stick, for the agency Sky Creative.

Which agency made Sky Sports “The Greatest Show on Earth”?

Sky Creative created it for Sky Sports (2023).

What awards did Sky Sports “The Greatest Show on Earth” win?

1 awards, including British Arrows 2024 Craft Bronze — Vfx.

What is the tagline of Sky Sports “The Greatest Show on Earth”?

“The Greatest Show on Earth”

Sources for the credits and awards

rattlingstick.comshotsbritisharrows.com