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Skittles “Taste The Rainbow” 2007

Skittles “Taste The Rainbow” (2007) is a Skittles commercial for TBWA\Chiat\Day. It won 5 awards, including ANDY Awards 2007 Gold — Food Packaged (TV & RADIO).

Two students in a library discuss creepy targeted ads, leading to a surreal Skittles explosion and a man covered in cats.

Video: SKITTLES New Zealand on YouTube

Shot by shot

  1. A man with a beard made of kittens sits in a waiting room, holding a pack of Skittles, while another man reads in the background.© Skittles0:00
  2. A laptop screen displays a YouTube video of a man covered in cats, with a Skittles ad playing on the side.© Skittles0:02
  3. A young man with curly hair and a mustache sits at a library table, holding a Skittles package and talking to a woman.© Skittles0:04
  4. A young woman with glasses and a young man are sitting at a table in a library, looking at a laptop and a bag of Skittles.© Skittles0:05
  5. A person looks up as a ceiling panel collapses, revealing a shower of colorful Skittles candies falling into the room.© Skittles0:08
  6. A man in a red shirt explodes into a cloud of dust and debris in a library, startling students.© Skittles0:09
  7. A young woman and man sit at a table in a library, looking surprised as something flies past them.© Skittles0:10
  8. A man in a red jumpsuit and headphones, covered in dust, holds a boom mic and a book, looking surprised in a library.© Skittles0:11
  9. Skittles “Taste The Rainbow”, shot 9© Skittles0:13

Stills © Skittles. Made by TBWA\Chiat\Day.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Targeted ads become literal, causing a Skittles explosion in a library.

Tagline: “Cat the Rainbow, Taste the Rainbow”

meta-commentary on advertisingsurreal humorunexpected explosionproduct integrationcat obsession

The cut

Length
15 s
Shots
9
Average shot
1.7 s

What creatives use Skittles “Taste The Rainbow” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Skittles “Taste The Rainbow”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a beard made of kittens sits in a waiting room, holding a pack of Skittles, while another man reads in the background.© SkittlesA laptop screen displays a YouTube video of a man covered in cats, with a Skittles ad playing on the side.© SkittlesA young man with curly hair and a mustache sits at a library table, holding a Skittles package and talking to a woman.© SkittlesA young woman with glasses and a young man are sitting at a table in a library, looking at a laptop and a bag of Skittles.© Skittles
    Frames from Skittles “Taste The Rainbow”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Skittles “Taste The Rainbow” in order, with its length, framing and what happens in it.

    A man with a beard made of kittens sits in a waiting room, holding a pack of Skittles, while another man reads in the background.© SkittlesA laptop screen displays a YouTube video of a man covered in cats, with a Skittles ad playing on the side.© SkittlesA young man with curly hair and a mustache sits at a library table, holding a Skittles package and talking to a woman.© SkittlesA young woman with glasses and a young man are sitting at a table in a library, looking at a laptop and a bag of Skittles.© SkittlesA person looks up as a ceiling panel collapses, revealing a shower of colorful Skittles candies falling into the room.© SkittlesA man in a red shirt explodes into a cloud of dust and debris in a library, startling students.© Skittles
    Length: 15 s · Shots: 9 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a meta-commentary on advertising

    Before you present an idea, you need to know who has done it, and how.

    Skittles “Taste The Rainbow” is built on a meta-commentary on advertising. Search the library by idea to see every spot that uses it.

    Miller Lite “Running of the Beer Ads”© Miller LiteMeat & Livestock, Australia “The Comments Section”© Meat & Livestock, AustraliaOrange “Spike Lee”© OrangeCourage Limited “John Smith's - No Nonsense”© Courage Limited
    Miller Lite · Meat & Livestock, Australia · Orange · Courage Limited

More from TBWA\Chiat\Day

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Which agency made Skittles “Taste The Rainbow”?

TBWA\Chiat\Day created it for Skittles (2007).

What awards did Skittles “Taste The Rainbow” win?

5 awards, including ANDY Awards 2007 Gold — Food Packaged (TV & RADIO), ANDY Awards 2008 Gold — Direction (TELEVISION), ANDY Awards 2008 Gold — Food Packaged (TELEVISION) and ANDY Awards 2007 Silver — Direction (TV & RADIO).

What is the tagline of Skittles “Taste The Rainbow”?

“Cat the Rainbow, Taste the Rainbow”

Sources for the credits and awards

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