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Santec Video Surveillance “Santec Prison” 2012

Santec Video Surveillance “Santec Prison” (2012) is a Santec Video Surveillance commercial directed by Axel Laubscher for Serviceplan, produced by Cobblestone Filmproduktion GMBH. It won 2 awards, including LIA 2011 Silver — TV/Cinema/Online Film / Electronic Equipment and NYF 2012 Silver — COMMERCIALS (MOBILE / ONLINE / RADIO / TV & CINEMA): Special Categories: Low-budget (TV & Cinema).

A security camera records a group of people in a living room, then the room transforms into a prison cell with more people, highlighting the idea that there is no escape from Santec Security Cameras.

Video: Serviceplan Group on YouTube

Frames

  1. A security camera records a group of people in a living room, then the room transforms into a prison cell with more people.© Santec Video Surveillance0:01
  2. Santec Video Surveillance “Santec Prison”, shot 2© Santec Video Surveillance0:06
  3. Santec Video Surveillance “Santec Prison”, shot 2© Santec Video Surveillance0:11
  4. Santec Video Surveillance “Santec Prison”, shot 2© Santec Video Surveillance0:17
  5. Santec Video Surveillance “Santec Prison”, shot 2© Santec Video Surveillance0:22
  6. Two men in dark clothing stand in a prison cell, while other prisoners move around them, all seen through a security camera lens.© Santec Video Surveillance0:28
  7. Santec Video Surveillance “Santec Prison”, shot 3© Santec Video Surveillance0:34

Stills © Santec Video Surveillance. Made by Serviceplan, Cobblestone Filmproduktion GMBH and Axel Laubscher.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Home security camera footage transforms into a prison cell, showing inescapable surveillance.

Tagline: “There is no escape”

found footagesudden transformationinescapable surveillancevisual metaphortime lapse

The cut

Length
47 s
Shots
4
Average shot
11.8 s

What creatives use Santec Video Surveillance “Santec Prison” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Santec Video Surveillance “Santec Prison”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A security camera records a group of people in a living room, then the room transforms into a prison cell with more people.© Santec Video SurveillanceSantec Video Surveillance “Santec Prison”, 0:06© Santec Video SurveillanceSantec Video Surveillance “Santec Prison”, 0:11© Santec Video SurveillanceSantec Video Surveillance “Santec Prison”, 0:17© Santec Video Surveillance
    Frames from Santec Video Surveillance “Santec Prison”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Santec Video Surveillance “Santec Prison” in order, with its length, framing and what happens in it.

    A security camera records a group of people in a living room, then the room transforms into a prison cell with more people.© Santec Video SurveillanceSantec Video Surveillance “Santec Prison”, 0:06© Santec Video SurveillanceSantec Video Surveillance “Santec Prison”, 0:11© Santec Video SurveillanceSantec Video Surveillance “Santec Prison”, 0:17© Santec Video SurveillanceSantec Video Surveillance “Santec Prison”, 0:22© Santec Video SurveillanceTwo men in dark clothing stand in a prison cell, while other prisoners move around them, all seen through a security camera lens.© Santec Video Surveillance
    Length: 47 s · Shots: 4 · Average shot: 11.8 s

  3. 03Ad ideas: every spot built on a found footage

    Before you present an idea, you need to know who has done it, and how.

    Santec Video Surveillance “Santec Prison” is built on a found footage. Search the library by idea to see every spot that uses it.

    Harvey Nichols “Shoplifters”© Harvey NicholsApple “A Critter Carol”© AppleReporters Without Borders “The First Speech / Russia”© Reporters Without BordersDisasters Emergency Committee “The Locker”© Disasters Emergency Committee
    Harvey Nichols · Apple · Reporters Without Borders · Disasters Emergency Committee

More commercials by Axel Laubscher

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Questions

Who directed the Santec Video Surveillance “Santec Prison” commercial?

Axel Laubscher directed it, produced by Cobblestone Filmproduktion GMBH, for the agency Serviceplan.

Which agency made Santec Video Surveillance “Santec Prison”?

Serviceplan created it for Santec Video Surveillance (2012).

What awards did Santec Video Surveillance “Santec Prison” win?

2 awards, including LIA 2011 Silver — TV/Cinema/Online Film / Electronic Equipment and NYF 2012 Silver — COMMERCIALS (MOBILE / ONLINE / RADIO / TV & CINEMA): Special Categories: Low-budget (TV & Cinema).

What is the tagline of Santec Video Surveillance “Santec Prison”?

“There is no escape”

Sources for the credits and awards

web.archive.org2011.liaentries.com