framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Piper Verlag “Criminal Reviews” 2020

Piper Verlag “Criminal Reviews” (2020) is a Piper Verlag commercial directed by Marc Hartmann for Serviceplan, produced by Neverest. It won 2 awards, including ANDY Awards 2020 Gold — BRAVERY.

A former convicted murderer, who spent 19 years in prison, reviews a crime novel for Piper Verlag, offering a unique and authentic perspective on the genre.

Video: Piper Verlag on YouTube

Frames

  1. A man sits at a table in a dark, industrial-looking space, illuminated by overhead fluorescent lights, looking directly at the camera.© Piper Verlag0:01
  2. A middle-aged man with short grey hair and a blue polo shirt sits at a table, speaking directly to the camera at night.© Piper Verlag0:05
  3. Piper Verlag “Criminal Reviews”, shot 6© Piper Verlag0:07
  4. Piper Verlag “Criminal Reviews”, shot 6© Piper Verlag0:10
  5. Piper Verlag “Criminal Reviews”, shot 6© Piper Verlag0:12
  6. Piper Verlag “Criminal Reviews”, shot 6© Piper Verlag0:14
  7. Piper Verlag “Criminal Reviews”, shot 6© Piper Verlag0:16

Stills © Piper Verlag. Made by Serviceplan, Neverest and Marc Hartmann.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Ex-convict reviews crime novels, offering an authentic, gritty perspective.

Tagline: “CRIMINAL REVIEWS - PIPER”

unlikely expertconfessional styledark and gritty aestheticdirect address to camerareal-life experienceminimalist setting

The cut

Length
27 s
Shots
4
Average shot
6.8 s

What creatives use Piper Verlag “Criminal Reviews” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Piper Verlag “Criminal Reviews”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man sits at a table in a dark, industrial-looking space, illuminated by overhead fluorescent lights, looking directly at the camera.© Piper VerlagA middle-aged man with short grey hair and a blue polo shirt sits at a table, speaking directly to the camera at night.© Piper VerlagPiper Verlag “Criminal Reviews”, 0:07© Piper VerlagPiper Verlag “Criminal Reviews”, 0:10© Piper Verlag
    Frames from Piper Verlag “Criminal Reviews”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Piper Verlag “Criminal Reviews” in order, with its length, framing and what happens in it.

    A man sits at a table in a dark, industrial-looking space, illuminated by overhead fluorescent lights, looking directly at the camera.© Piper VerlagA middle-aged man with short grey hair and a blue polo shirt sits at a table, speaking directly to the camera at night.© Piper VerlagPiper Verlag “Criminal Reviews”, 0:07© Piper VerlagPiper Verlag “Criminal Reviews”, 0:10© Piper VerlagPiper Verlag “Criminal Reviews”, 0:12© Piper VerlagPiper Verlag “Criminal Reviews”, 0:14© Piper Verlag
    Length: 27 s · Shots: 4 · Average shot: 6.8 s

  3. 03Ad ideas: every spot built on a confessional style

    Before you present an idea, you need to know who has done it, and how.

    Piper Verlag “Criminal Reviews” is built on a confessional style. Search the library by idea to see every spot that uses it.

    Pfizer “Reading”© PfizerAbove the Influence “Above the Influence”© Above the InfluencePartnership for A Drug Free America “Lenny”© Partnership for A Drug Free AmericaBetterHelp “Want”© BetterHelp
    Pfizer · Above the Influence · Partnership for A Drug Free America · BetterHelp

More from Serviceplan

Award-winning media & entertainment commercials

Questions

Who directed the Piper Verlag “Criminal Reviews” commercial?

Marc Hartmann directed it, produced by Neverest, for the agency Serviceplan.

Which agency made Piper Verlag “Criminal Reviews”?

Serviceplan created it for Piper Verlag (2020).

What awards did Piper Verlag “Criminal Reviews” win?

2 awards, including ANDY Awards 2020 Gold — BRAVERY and ANDY Awards 2020 Gold — IDEA.

What is the tagline of Piper Verlag “Criminal Reviews”?

“CRIMINAL REVIEWS - PIPER”

Sources for the credits and awards

AdForum