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Riyadh Season “Reignited” 2025

Riyadh Season “Reignited” (2025) is a Riyadh Season commercial directed by Megaforce for BigTime Creative Shop, produced by Riff Raff Films. It won 5 awards, including British Arrows 2025 Craft Silver — Creative Use Of Music.

A surreal, action-packed journey where two boxers, Usyk and Fury, face off in a series of bizarre and intense encounters, culminating in a highly anticipated boxing match.

Video: BigTime Creative Shop on YouTube

Shot by shot

  1. A surreal, inverted cityscape with towering skyscrapers appears to float above a cloudy sky, reflecting the golden light of the setting sun.© Riyadh Season0:03
  2. A bald, bearded man in his 30s lies in a hospital bed, looking surprised, in a dimly lit hospital room.© Riyadh Season0:16
  3. A person's feet in black and white loafers and pinstripe pants walk along a paved sidewalk next to a street.© Riyadh Season0:26
  4. A male police officer in uniform smiles subtly, looking directly at the camera in an urban setting.© Riyadh Season0:31
  5. Two men, one older with a white beard and a younger man in a black cap, are in a physical altercation against a graffiti-covered metal wall.© Riyadh Season0:41
  6. A bald man with a beard, wearing a patterned shirt and gold jewelry, sits at a dining table, looking down intently, then glances up.© Riyadh Season0:52
  7. A man in medieval armor with a sword smiles, then the scene transitions to an animated man tied up, on a screen in an interior setting.© Riyadh Season0:58
  8. A man in a bomber jacket runs through an electronics store, dodging multiple TVs displaying a bald man singing into a microphone.© Riyadh Season1:03
  9. A man in a red jacket and white shirt holds a sausage in a plastic bag, pointing at it with an angry expression in a brightly lit room.© Riyadh Season1:08
  10. A group of men in casual attire gather in a trailer park under a dramatic sky, with one man walking past the camera.© Riyadh Season1:19
  11. A bald man in a light blue and white jacket is held by an older man in a brown cap and jacket, both looking distressed outside a caravan.© Riyadh Season1:23
  12. A man with a beard holds a phone to his ear, his face partially illuminated by a warm glow from the right, in a dark setting.© Riyadh Season1:39

Stills © Riyadh Season. Made by BigTime Creative Shop, Riff Raff Films and Megaforce.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Two boxers' surreal journey to a face-off, blending reality and fantasy.

Tagline: “USYK 2 FURY REIGNITED”

surrealismdoppelgangersrivalrydream sequencemetaphorical journeyunexpected transformations

The cut

Length
134 s
Shots
77
Average shot
1.7 s

What creatives use Riyadh Season “Reignited” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Riyadh Season “Reignited”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A surreal, inverted cityscape with towering skyscrapers appears to float above a cloudy sky, reflecting the golden light of the setting sun.© Riyadh SeasonA bald, bearded man in his 30s lies in a hospital bed, looking surprised, in a dimly lit hospital room.© Riyadh SeasonA person's feet in black and white loafers and pinstripe pants walk along a paved sidewalk next to a street.© Riyadh SeasonA male police officer in uniform smiles subtly, looking directly at the camera in an urban setting.© Riyadh Season
    Frames from Riyadh Season “Reignited”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Riyadh Season “Reignited” in order, with its length, framing and what happens in it.

    A surreal, inverted cityscape with towering skyscrapers appears to float above a cloudy sky, reflecting the golden light of the setting sun.© Riyadh SeasonA bald, bearded man in his 30s lies in a hospital bed, looking surprised, in a dimly lit hospital room.© Riyadh SeasonA person's feet in black and white loafers and pinstripe pants walk along a paved sidewalk next to a street.© Riyadh SeasonA male police officer in uniform smiles subtly, looking directly at the camera in an urban setting.© Riyadh SeasonTwo men, one older with a white beard and a younger man in a black cap, are in a physical altercation against a graffiti-covered metal wall.© Riyadh SeasonA bald man with a beard, wearing a patterned shirt and gold jewelry, sits at a dining table, looking down intently, then glances up.© Riyadh Season
    Length: 134 s · Shots: 77 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a surrealism

    Before you present an idea, you need to know who has done it, and how.

    Riyadh Season “Reignited” is built on a surrealism. Search the library by idea to see every spot that uses it.

    Hornbach “No Project Without Drama”© HornbachTubi “Rabbit Hole”© TubiDiDi “Yes, I DiDi”© DiDiSquarespace “Squarespace Super Bowl LX”© Squarespace
    Hornbach · Tubi · DiDi · Squarespace

More commercials by Megaforce

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Nike "The Footballverse" (2023) commercial still© NikeNike “The Footballverse” 2023Dir. Megaforce · Wieden+KennedyClio Awards Gold 2023
  • Levi's "Buy Better, Wear Longer" (2023) commercial still© Levi'sLevi's “Buy Better, Wear Longer” 2023Dir. Megaforce · AKQAAICP Awards Winner 2023
  • Lacoste "Crocodile Inside" (2020) commercial still© LacosteLacoste “Crocodile Inside” 2020Dir. Megaforce · BETCANDY Awards Gold 2020
  • Finish "Dishes" (2016) commercial still© FinishFinish “Dishes” 2016Dir. Megaforce · Wieden+KennedyBritish Arrows Gold 2016

More from BigTime Creative Shop

Award-winning media & entertainment commercials

Questions

Who directed the Riyadh Season “Reignited” commercial?

Megaforce directed it, produced by Riff Raff Films, for the agency BigTime Creative Shop.

Which agency made Riyadh Season “Reignited”?

BigTime Creative Shop created it for Riyadh Season (2025).

What awards did Riyadh Season “Reignited” win?

5 awards, including British Arrows 2025 Craft Silver — Creative Use Of Music, British Arrows 2025 Craft Silver — Sound Design, British Arrows 2025 Bronze — International - The Non-British Arrow and British Arrows 2025 Craft Bronze — Achievement In Production.

What is the tagline of Riyadh Season “Reignited”?

“USYK 2 FURY REIGNITED”

Sources for the credits and awards

britisharrows.com