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RF-SISU “Swedish Sport Confederation” 2026

RF-SISU “Swedish Sport Confederation” (2026) is a RF-SISU commercial directed by Gustav Bondeson, produced by Aspekt. It won one award: Young Director Award 2026 Gold Screen — Charity Commercial.

This ad highlights the importance of sports for children's development, showcasing various sports and emotions, emphasizing that more fields are needed for every child to play.

Video: Aspekt on Vimeo

Shot by shot

  1. An empty ice hockey rink with protective netting and bright overhead lights is shown from a low angle, emphasizing the vastness of the arena.© RF-SISU0:00
  2. A young male ice hockey player in a yellow jersey skates across an empty ice rink in a wide shot, holding a hockey stick.© RF-SISU0:11
  3. A person wearing black and yellow hockey gear and skates glides across an ice rink, holding a hockey stick.© RF-SISU0:23
  4. A low-angle shot captures the feet of several people running across a grassy field with a white line, suggesting a sports game.© RF-SISU0:30
  5. A young girl with a sweaty face winks at the camera while holding a small, round object in front of her eye.© RF-SISU0:38
  6. A young blonde girl in a yellow hockey jersey removes her black helmet on an ice rink.© RF-SISU0:42
  7. A young girl's eyes are shown in a close-up, looking upwards with a thoughtful expression, in an interior setting.© RF-SISU0:48
  8. A young female basketball player walks into a locker room, sits down on a bench, and covers her face with her hands, looking distressed.© RF-SISU0:50
  9. A young female ice hockey player in a black helmet and white jersey looks intently forward while sitting on a bench in an indoor ice rink.© RF-SISU1:08
  10. A person in a white and black jersey with a black bird graphic on the back runs across a red basketball court.© RF-SISU1:12
  11. A pile of colorful plastic water bottles lies on the floor beneath a wooden rack holding more bottles in a dimly lit room.© RF-SISU1:21
  12. Two ice hockey players, one in a white jersey with a tiger logo and the other in a pink top, skate rapidly on an ice rink during a game.© RF-SISU1:24

Stills © RF-SISU. Made by Aspekt and Gustav Bondeson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Empty sports fields come alive with children's dreams and determination.

Tagline: “If we want every child to play, we need more fields.”

empty to fullchildren's dreamssports montageovercoming challengescommunity spiritcall to action

The cut

Length
105 s
Shots
70
Average shot
1.5 s

What creatives use RF-SISU “Swedish Sport Confederation” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of RF-SISU “Swedish Sport Confederation”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An empty ice hockey rink with protective netting and bright overhead lights is shown from a low angle, emphasizing the vastness of the arena.© RF-SISUA young male ice hockey player in a yellow jersey skates across an empty ice rink in a wide shot, holding a hockey stick.© RF-SISUA person wearing black and yellow hockey gear and skates glides across an ice rink, holding a hockey stick.© RF-SISUA low-angle shot captures the feet of several people running across a grassy field with a white line, suggesting a sports game.© RF-SISU
    Frames from RF-SISU “Swedish Sport Confederation”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of RF-SISU “Swedish Sport Confederation” in order, with its length, framing and what happens in it.

    An empty ice hockey rink with protective netting and bright overhead lights is shown from a low angle, emphasizing the vastness of the arena.© RF-SISUA young male ice hockey player in a yellow jersey skates across an empty ice rink in a wide shot, holding a hockey stick.© RF-SISUA person wearing black and yellow hockey gear and skates glides across an ice rink, holding a hockey stick.© RF-SISUA low-angle shot captures the feet of several people running across a grassy field with a white line, suggesting a sports game.© RF-SISUA young girl with a sweaty face winks at the camera while holding a small, round object in front of her eye.© RF-SISUA young blonde girl in a yellow hockey jersey removes her black helmet on an ice rink.© RF-SISU
    Length: 105 s · Shots: 70 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a children's dreams

    Before you present an idea, you need to know who has done it, and how.

    RF-SISU “Swedish Sport Confederation” is built on a children's dreams. Search the library by idea to see every spot that uses it.

    Tesco “Stronger Starts”© TescoAT&T “Road Trip”© AT&TKenco “Clean Up”© KencoRoyal Prestige / Telethon “Royal Prestige - Teletón - Soñar lo extrardinario”© Royal Prestige / Telethon
    Tesco · AT&T · Kenco · Royal Prestige / Telethon

Award-winning sport commercials

Questions

Who directed the RF-SISU “Swedish Sport Confederation” commercial?

Gustav Bondeson directed it, produced by Aspekt.

What awards did RF-SISU “Swedish Sport Confederation” win?

1 awards, including Young Director Award 2026 Gold Screen — Charity Commercial.

What is the tagline of RF-SISU “Swedish Sport Confederation”?

“If we want every child to play, we need more fields.”

Sources for the credits and awards

youngdirectoraward.awardsengine.com