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Reebok “Communication One” 2026

Reebok “Communication One” (2026) is a Reebok commercial directed by Jide Osifeso for Reebok In-House, produced by HPLA. It won one award: Ciclope 2026 Gold Craft Production – Cinematography.

A powerful and emotional journey of basketball players returning to their roots, overcoming challenges, and finding their true selves on the court.

Video: Reebok on YouTube

Shot by shot

  1. A young Black man with dreadlocks, wearing a light blue shirt, looks intently to the side in a dimly lit room.© Reebok0:00
  2. A dark-skinned man with dreadlocks and a white shirt looks down, with "REEBOK BASKETBALL PRESENTS COMM.ONE" text overlaying his face.© Reebok0:04
  3. Two young men sit atop a chain-link fence, silhouetted against a clear blue sky, while others stand below, looking up.© Reebok0:30
  4. A young boy stands shirtless on a grassy hill, looking towards a tall apartment building, with a basketball resting beside him.© Reebok0:39
  5. A sweaty male basketball player in a white tank top stands in a dimly lit gym, turning his head to face the camera.© Reebok1:04
  6. A black and white, blurry shot of a building with many windows, with a dark, blurry shape moving across the frame.© Reebok1:13
  7. An office chair sits in the middle of a dark office, surrounded by large, bright flames that engulf the room.© Reebok1:24
  8. Three young men stand in a field with tall grass and bare trees, with a dilapidated building in the background under a twilight sky.© Reebok1:28
  9. A group of people are silhouetted on a curved balcony, looking out towards bright windows in a large, dark interior space.© Reebok1:53
  10. A group of people, silhouetted by bright backlighting, stand around a boxing ring in a dark, smoky gym.© Reebok1:56
  11. A young woman with long blonde hair holds a basketball over her shoulder, looking directly at the camera in a black and white shot.© Reebok2:28
  12. A lone basketball player dunks a ball into a hoop in a dimly lit, empty gymnasium, shot in black and white.© Reebok2:32

Stills © Reebok. Made by Reebok In-House, HPLA and Jide Osifeso.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A poetic, black and white, emotional journey of basketball players returning to their roots.

return to rootsovercoming challengesfinding true selfpoetic narrationblack and white aestheticsymbolic imagery

The cut

Length
168 s
Shots
34
Average shot
4.9 s

What creatives use Reebok “Communication One” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Reebok “Communication One”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black man with dreadlocks, wearing a light blue shirt, looks intently to the side in a dimly lit room.© ReebokA dark-skinned man with dreadlocks and a white shirt looks down, with "REEBOK BASKETBALL PRESENTS COMM.ONE" text overlaying his face.© ReebokTwo young men sit atop a chain-link fence, silhouetted against a clear blue sky, while others stand below, looking up.© ReebokA young boy stands shirtless on a grassy hill, looking towards a tall apartment building, with a basketball resting beside him.© Reebok
    Frames from Reebok “Communication One”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Reebok “Communication One” in order, with its length, framing and what happens in it.

    A young Black man with dreadlocks, wearing a light blue shirt, looks intently to the side in a dimly lit room.© ReebokA dark-skinned man with dreadlocks and a white shirt looks down, with "REEBOK BASKETBALL PRESENTS COMM.ONE" text overlaying his face.© ReebokTwo young men sit atop a chain-link fence, silhouetted against a clear blue sky, while others stand below, looking up.© ReebokA young boy stands shirtless on a grassy hill, looking towards a tall apartment building, with a basketball resting beside him.© ReebokA sweaty male basketball player in a white tank top stands in a dimly lit gym, turning his head to face the camera.© ReebokA black and white, blurry shot of a building with many windows, with a dark, blurry shape moving across the frame.© Reebok
    Length: 168 s · Shots: 34 · Average shot: 4.9 s

  3. 03Ad ideas: every spot built on a return to roots

    Before you present an idea, you need to know who has done it, and how.

    Reebok “Communication One” is built on a return to roots. Search the library by idea to see every spot that uses it.

    Instacart “Your Mom’s Short Ribs”© InstacartChipotle Mexican Grill “A Love Story”© Chipotle Mexican GrillChicken Licken “Singing Burger”© Chicken LickenPowerade “The Wall”© Powerade
    Instacart · Chipotle Mexican Grill · Chicken Licken · Powerade

Award-winning sport commercials

Questions

Who directed the Reebok “Communication One” commercial?

Jide Osifeso directed it, produced by HPLA, for the agency Reebok In-House.

Which agency made Reebok “Communication One”?

Reebok In-House created it for Reebok (2026).

What awards did Reebok “Communication One” win?

1 awards, including Ciclope 2026 Gold Craft Production – Cinematography.

Sources for the credits and awards

awards.ciclopefestival.com