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Puma “Goalie” 2003

Puma “Goalie” (2003) is a Puma commercial directed by David Preizler. It won one award: Clio 2003 Gold — Television/Cinema / Student.

A soccer goalie, injured and hospitalized, relives the moment he let a goal in, only to be confronted by doctors and nurses who are also angry fans.

Video: David Preizler on Vimeo

Shot by shot

  1. A male patient with a bandaged head lies in a hospital bed with an IV drip, looking out a window in a hospital room.© Puma0:00
  2. A man with a bandaged head lies in a hospital bed, as images of children's faces are projected onto his pillow.© Puma0:02
  3. A young man with a bandage on his head and a black eye lies in a hospital bed, looking around with a dazed expression.© Puma0:06
  4. A young woman with dark hair, wearing a white lab coat, smiles directly at the camera in an interior setting.© Puma0:07
  5. A young man with a bandaged head and bruised face lies in a hospital bed, looking up and to the right, in a hospital room.© Puma0:08
  6. A female doctor in a white coat smiles, then looks serious, next to a male doctor in a blue coat, in an interior medical setting.© Puma0:10
  7. A male patient with a head bandage lies in a hospital bed, while a female nurse and a male doctor stand beside him in a hospital room.© Puma0:14
  8. A man with a swollen face, wearing a light blue shirt and tie, looks down and then up, as if in thought, in an interior setting.© Puma0:15
  9. A wide shot from a high angle shows a crowd of people running onto a football field, with some hands raised in the foreground.© Puma0:19
  10. A young man with a bandaged head and dirt on his face lies in a hospital bed, looking off-camera with a pensive expression.© Puma0:20
  11. A male patient with bandages on his head lies in a hospital bed, while a female nurse and a male doctor stand beside him in a hospital room.© Puma0:21
  12. A man with a bandaged head lies in a hospital bed as a pillow is pressed onto his face by an unseen person in a hospital room.© Puma0:23

Stills © Puma. Made by David Preizler.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Fans' extreme passion for soccer extends to medical staff, creating a humorous, tense situation.

Tagline: “SERIOUS ABOUT SOCCER.”

sports fanaticismhospital dramadream sequencemisunderstandingexaggerated reaction

The cut

Length
30 s
Shots
15
Average shot
2.0 s

What creatives use Puma “Goalie” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Puma “Goalie”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male patient with a bandaged head lies in a hospital bed with an IV drip, looking out a window in a hospital room.© PumaA man with a bandaged head lies in a hospital bed, as images of children's faces are projected onto his pillow.© PumaA young man with a bandage on his head and a black eye lies in a hospital bed, looking around with a dazed expression.© PumaA young woman with dark hair, wearing a white lab coat, smiles directly at the camera in an interior setting.© Puma
    Frames from Puma “Goalie”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Puma “Goalie” in order, with its length, framing and what happens in it.

    A male patient with a bandaged head lies in a hospital bed with an IV drip, looking out a window in a hospital room.© PumaA man with a bandaged head lies in a hospital bed, as images of children's faces are projected onto his pillow.© PumaA young man with a bandage on his head and a black eye lies in a hospital bed, looking around with a dazed expression.© PumaA young woman with dark hair, wearing a white lab coat, smiles directly at the camera in an interior setting.© PumaA young man with a bandaged head and bruised face lies in a hospital bed, looking up and to the right, in a hospital room.© PumaA female doctor in a white coat smiles, then looks serious, next to a male doctor in a blue coat, in an interior medical setting.© Puma
    Length: 30 s · Shots: 15 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a sports fanaticism

    Before you present an idea, you need to know who has done it, and how.

    Puma “Goalie” is built on a sports fanaticism. Search the library by idea to see every spot that uses it.

    Diageo “The Purse”© DiageoNew Era “Alec's Kidney”© New EraFox Sports “Old Man”© Fox SportsFox Sports Net “Moving”© Fox Sports Net
    Diageo · New Era · Fox Sports · Fox Sports Net

Award-winning sport commercials

Questions

Who directed the Puma “Goalie” commercial?

David Preizler directed it.

What awards did Puma “Goalie” win?

1 awards, including Clio 2003 Gold — Television/Cinema / Student.

What is the tagline of Puma “Goalie”?

“SERIOUS ABOUT SOCCER.”

Sources for the credits and awards

web.archive.org