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Promart Homecenter “La hija perfecta” 2014

Promart Homecenter “La hija perfecta” (2014) is a Promart Homecenter commercial directed by Alejandro Noriega for Fahrenheit DDB, produced by Rebeca. It won one award: El Ojo de Iberoamérica 2014 Gold Film.

A father secretly fixes his daughter's broken home appliances, creating a perfect home for her, culminating in a heartwarming embrace.

Video: Promart Homecenter on YouTube

Shot by shot

  1. A close-up shot of a kitchen faucet with a single drop of water falling, next to a green dish rack.© Promart Homecenter0:00
  2. A young man with dark hair and a striped hoodie presses a button on a grey intercom panel in a building hallway.© Promart Homecenter0:06
  3. A young man with a backpack stands outside an apartment building entrance, looking inside where a woman sits at a desk.© Promart Homecenter0:12
  4. A young woman with dark hair sleeps soundly on a floral pillow in a dimly lit bedroom.© Promart Homecenter0:21
  5. A middle-aged man with a beard sits on the edge of a bed, looking at a young woman lying face down, seemingly upset, in a bedroom.© Promart Homecenter0:31
  6. A middle-aged man with a beard and dark jacket walks through a dimly lit, urban exterior at night, looking around with a serious expression.© Promart Homecenter0:43
  7. A man's hands are shown in a medium shot, using a hammer to secure a cable along a baseboard on a wooden floor in a dimly lit room.© Promart Homecenter0:54
  8. A young man in a red hoodie presses a button on a silver intercom panel outside an apartment building.© Promart Homecenter1:00
  9. A middle-aged man with a beard, wearing a black polo shirt, leans against a wall with a slight smile on his face.© Promart Homecenter1:09
  10. A young woman with long brown hair looks out a window, her face illuminated by soft natural light.© Promart Homecenter1:15
  11. A young woman with long brown hair turns and embraces a man in a black polo shirt, who is standing in a doorway in a bedroom.© Promart Homecenter1:21
  12. A middle-aged man with dark hair and a beard hugs a young woman, smiling with his eyes closed, in a warm embrace indoors.© Promart Homecenter1:24

Stills © Promart Homecenter. Made by Fahrenheit DDB, Rebeca and Alejandro Noriega.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Father secretly fixes home for daughter, showing love through actions.

Tagline: “Tu familia es perfecta, que tu casa también lo sea. Feliz Navidad.”

secret good deedparental lovehome improvementsurprise revealfixing thingssilent sacrifice

The cut

Length
101 s
Shots
35
Average shot
2.9 s

What creatives use Promart Homecenter “La hija perfecta” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Promart Homecenter “La hija perfecta”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A close-up shot of a kitchen faucet with a single drop of water falling, next to a green dish rack.© Promart HomecenterA young man with dark hair and a striped hoodie presses a button on a grey intercom panel in a building hallway.© Promart HomecenterA young man with a backpack stands outside an apartment building entrance, looking inside where a woman sits at a desk.© Promart HomecenterA young woman with dark hair sleeps soundly on a floral pillow in a dimly lit bedroom.© Promart Homecenter
    Frames from Promart Homecenter “La hija perfecta”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Promart Homecenter “La hija perfecta” in order, with its length, framing and what happens in it.

    A close-up shot of a kitchen faucet with a single drop of water falling, next to a green dish rack.© Promart HomecenterA young man with dark hair and a striped hoodie presses a button on a grey intercom panel in a building hallway.© Promart HomecenterA young man with a backpack stands outside an apartment building entrance, looking inside where a woman sits at a desk.© Promart HomecenterA young woman with dark hair sleeps soundly on a floral pillow in a dimly lit bedroom.© Promart HomecenterA middle-aged man with a beard sits on the edge of a bed, looking at a young woman lying face down, seemingly upset, in a bedroom.© Promart HomecenterA middle-aged man with a beard and dark jacket walks through a dimly lit, urban exterior at night, looking around with a serious expression.© Promart Homecenter
    Length: 101 s · Shots: 35 · Average shot: 2.9 s

  3. 03Ad ideas: every spot built on a parental love

    Before you present an idea, you need to know who has done it, and how.

    Promart Homecenter “La hija perfecta” is built on a parental love. Search the library by idea to see every spot that uses it.

    John Lewis “Monty the Penguin”© John LewisBugaboo “Designed For The Future”© BugabooCadbury “Garage”© CadburyPotential Energy Action Network “Vote like a Madre”© Potential Energy Action Network
    John Lewis · Bugaboo · Cadbury · Potential Energy Action Network

More from Fahrenheit DDB

Award-winning home commercials

Questions

Who directed the Promart Homecenter “La hija perfecta” commercial?

Alejandro Noriega directed it, produced by Rebeca, for the agency Fahrenheit DDB.

Which agency made Promart Homecenter “La hija perfecta”?

Fahrenheit DDB created it for Promart Homecenter (2014).

What awards did Promart Homecenter “La hija perfecta” win?

1 awards, including El Ojo de Iberoamérica 2014 Gold Film.

What is the tagline of Promart Homecenter “La hija perfecta”?

“Tu familia es perfecta, que tu casa también lo sea. Feliz Navidad.”

Sources for the credits and awards

elojodeiberoamerica.com