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Pilsen Callao “Yo nunca” 2020

Pilsen Callao “Yo nunca” (2020) is a Pilsen Callao commercial directed by Antonio Sarria for Fahrenheit DDB, produced by Sangre. It won one award: El Ojo de Iberoamérica 2020 Silver Film – FL3 – Bebidas alcohólicas.

Pilsen Callao challenges traditional gender roles in friendship through a game of "Never Have I Ever," promoting a more inclusive and equal vision of camaraderie.

Video: Pilsen Callao on YouTube

Shot by shot

  1. A young woman in a white t-shirt and brown pants stands on a balcony of a teal and yellow apartment building, looking out, with text overlay.© Pilsen Callao0:00
  2. A group of young adults, including three men and two women, are gathered around a foosball table in a living room, playing and drinking beer.© Pilsen Callao0:06
  3. A diverse group of young adults sits at outdoor tables at night, drinking beer and listening intently to a man speaking.© Pilsen Callao0:14
  4. A diverse group of business people in a modern conference room, some standing and some seated, all drinking from green bottles of Pilsen Callao beer.© Pilsen Callao0:25
  5. A young woman with dark hair and red nail polish holds a teal bowling ball, then turns her head to the left in a bowling alley.© Pilsen Callao0:31
  6. A group of friends, including men with beards and a woman in glasses, are sitting and standing in a bowling alley, drinking beer and looking at a phone.© Pilsen Callao0:33
  7. A diverse group of young adults sits at tables in a dimly lit bar, some drinking beer, as the camera slowly pushes in on a couple in the foreground.© Pilsen Callao0:37
  8. A diverse group of young adults, smiling and holding beer bottles, pose for a photo in a warmly lit interior setting.© Pilsen Callao0:53
  9. Three young adults, two women and one man, are sitting at a table, holding green beer bottles and smiling happily at the camera in an outdoor setting at night.© Pilsen Callao0:54
  10. A diverse group of young adults, holding beer bottles, laugh and smile at the camera in a dimly lit, industrial-style interior.© Pilsen Callao0:54
  11. A diverse group of friends, including a bearded man in a blue shirt, are smiling and drinking beer together at a bar in an interior setting.© Pilsen Callao0:55
  12. A diverse group of young adults stands together in a bar, smiling at the camera, with a Pilsen Callao beer bottle appearing in the foreground.© Pilsen Callao0:56

Stills © Pilsen Callao. Made by Fahrenheit DDB, Sangre and Antonio Sarria.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Challenging gender stereotypes in friendship with a game of "Never Have I Ever."

Tagline: “Pilsen Callao, por la amistad todo.”

game of "Never Have I Ever"challenging gender stereotypesdiverse group of friendssocial commentaryproduct as a social lubricanttransformation of brand image

The cut

Length
60 s
Shots
16
Average shot
3.8 s

What creatives use Pilsen Callao “Yo nunca” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pilsen Callao “Yo nunca”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman in a white t-shirt and brown pants stands on a balcony of a teal and yellow apartment building, looking out, with text overlay.© Pilsen CallaoA group of young adults, including three men and two women, are gathered around a foosball table in a living room, playing and drinking beer.© Pilsen CallaoA diverse group of young adults sits at outdoor tables at night, drinking beer and listening intently to a man speaking.© Pilsen CallaoA diverse group of business people in a modern conference room, some standing and some seated, all drinking from green bottles of Pilsen Callao beer.© Pilsen Callao
    Frames from Pilsen Callao “Yo nunca”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pilsen Callao “Yo nunca” in order, with its length, framing and what happens in it.

    A young woman in a white t-shirt and brown pants stands on a balcony of a teal and yellow apartment building, looking out, with text overlay.© Pilsen CallaoA group of young adults, including three men and two women, are gathered around a foosball table in a living room, playing and drinking beer.© Pilsen CallaoA diverse group of young adults sits at outdoor tables at night, drinking beer and listening intently to a man speaking.© Pilsen CallaoA diverse group of business people in a modern conference room, some standing and some seated, all drinking from green bottles of Pilsen Callao beer.© Pilsen CallaoA young woman with dark hair and red nail polish holds a teal bowling ball, then turns her head to the left in a bowling alley.© Pilsen CallaoA group of friends, including men with beards and a woman in glasses, are sitting and standing in a bowling alley, drinking beer and looking at a phone.© Pilsen Callao
    Length: 60 s · Shots: 16 · Average shot: 3.8 s

  3. 03Ad ideas: every spot built on a diverse group of friends

    Before you present an idea, you need to know who has done it, and how.

    Pilsen Callao “Yo nunca” is built on a diverse group of friends. Search the library by idea to see every spot that uses it.

    Pepsi “Pepsi Black into the void”© PepsiAmazon “Amazon - Brunch”© AmazonNando's “Brand Film”© Nando'sChipotle “Big Ass Bag”© Chipotle
    Pepsi · Amazon · Nando's · Chipotle

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  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Pilsen Callao “Yo nunca” commercial?

Antonio Sarria directed it, produced by Sangre, for the agency Fahrenheit DDB.

Which agency made Pilsen Callao “Yo nunca”?

Fahrenheit DDB created it for Pilsen Callao (2020).

What awards did Pilsen Callao “Yo nunca” win?

1 awards, including El Ojo de Iberoamérica 2020 Silver Film – FL3 – Bebidas alcohólicas.

What is the tagline of Pilsen Callao “Yo nunca”?

“Pilsen Callao, por la amistad todo.”

Sources for the credits and awards

elojodeiberoamerica.com