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Fundación Peruana de Cáncer “Cancer before Cancer” 2023

Fundación Peruana de Cáncer “Cancer before Cancer” (2023) is a Fundación Peruana de Cáncer commercial directed by Roddy Dextre for Fahrenheit DDB, produced by Rebeca Producciones. It won one award: Ciclope 2023 Bronze Sound And Music Licenced Music.

A mother and daughter embark on a perilous journey to a distant hospital, facing hardships and uncertainty, to seek treatment for the daughter's cancer.

Video: roddy dextre on Vimeo

Shot by shot

  1. Waves crash against dark rocks on a stormy, overcast day at the ocean, with the horizon visible in the distance.© Fundación Peruana de Cáncer0:03
  2. A man and a woman stand facing each other on a beach at sunset, with the ocean and sun in the background.© Fundación Peruana de Cáncer0:10
  3. A young woman in a patterned shirt and jeans walks towards an older man in a white tank top and dark pants, who is standing in a rustic, sunlit shack by the ocean.© Fundación Peruana de Cáncer0:24
  4. An older man with a white beard and a younger woman stand in a rustic interior, looking at a child whose back is to the camera.© Fundación Peruana de Cáncer0:41
  5. A young girl with dark hair smiles warmly, looking at an adult whose silhouette is visible on the right, in a dimly lit interior.© Fundación Peruana de Cáncer0:53
  6. A man with a long white beard and dark hair looks out a window, with sunlight on his face and a dark room behind him.© Fundación Peruana de Cáncer0:59
  7. A low-angle shot of a grassy field with tall palm trees in the background under a clear blue sky.© Fundación Peruana de Cáncer1:05
  8. A young girl with dark hair in a grey hoodie bends down to pick something up from the ground, with another person behind her, outdoors on a sunny day.© Fundación Peruana de Cáncer1:15
  9. A young woman with long dark hair comforts a child, gently touching her face and hair, outdoors under a clear sky.© Fundación Peruana de Cáncer1:23
  10. A woman with long dark hair holds a child sleeping on her shoulder, looking out the window of a moving bus with other passengers.© Fundación Peruana de Cáncer1:31
  11. A man in a striped jacket and jeans helps a woman climb into the back of a moving truck on a dusty road.© Fundación Peruana de Cáncer3:00
  12. A young woman with dark hair and a somber expression looks off into the distance, with a blurred, light background behind her.© Fundación Peruana de Cáncer3:08

Stills © Fundación Peruana de Cáncer. Made by Fahrenheit DDB, Rebeca Producciones and Roddy Dextre.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A mother's desperate journey to save her daughter from cancer.

Tagline: “The fight against cancer begins before fighting cancer.”

mother's sacrificeperilous journeyhope in adversitychildhood illnessrural to urban migration

The cut

Length
218 s
Shots
51
Average shot
4.3 s

What creatives use Fundación Peruana de Cáncer “Cancer before Cancer” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Fundación Peruana de Cáncer “Cancer before Cancer”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Waves crash against dark rocks on a stormy, overcast day at the ocean, with the horizon visible in the distance.© Fundación Peruana de CáncerA man and a woman stand facing each other on a beach at sunset, with the ocean and sun in the background.© Fundación Peruana de CáncerA young woman in a patterned shirt and jeans walks towards an older man in a white tank top and dark pants, who is standing in a rustic, sunlit shack by the ocean.© Fundación Peruana de CáncerAn older man with a white beard and a younger woman stand in a rustic interior, looking at a child whose back is to the camera.© Fundación Peruana de Cáncer
    Frames from Fundación Peruana de Cáncer “Cancer before Cancer”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Fundación Peruana de Cáncer “Cancer before Cancer” in order, with its length, framing and what happens in it.

    Waves crash against dark rocks on a stormy, overcast day at the ocean, with the horizon visible in the distance.© Fundación Peruana de CáncerA man and a woman stand facing each other on a beach at sunset, with the ocean and sun in the background.© Fundación Peruana de CáncerA young woman in a patterned shirt and jeans walks towards an older man in a white tank top and dark pants, who is standing in a rustic, sunlit shack by the ocean.© Fundación Peruana de CáncerAn older man with a white beard and a younger woman stand in a rustic interior, looking at a child whose back is to the camera.© Fundación Peruana de CáncerA young girl with dark hair smiles warmly, looking at an adult whose silhouette is visible on the right, in a dimly lit interior.© Fundación Peruana de CáncerA man with a long white beard and dark hair looks out a window, with sunlight on his face and a dark room behind him.© Fundación Peruana de Cáncer
    Length: 218 s · Shots: 51 · Average shot: 4.3 s

  3. 03Ad ideas: every spot built on a perilous journey

    Before you present an idea, you need to know who has done it, and how.

    Fundación Peruana de Cáncer “Cancer before Cancer” is built on a perilous journey. Search the library by idea to see every spot that uses it.

    Under Armour “Prince With 1000 Enemies”© Under ArmourMAX “Rule - Britannia”© MAXOrlebar Brown “Sailor - All At Sea”© Orlebar BrownBundesamt für Energie “Energie Schweiz 'Erneuerbar Heizen”© Bundesamt für Energie
    Under Armour · MAX · Orlebar Brown · Bundesamt für Energie

More commercials by Roddy Dextre

  • Federación Peruana De Fútbol "Arriba Perú" (2018) commercial still© Federación Peruana De FútbolFederación Peruana De Fútbol “Arriba Perú” 2018Dir. Roddy Dextre · Pueblo FilmsEl Ojo de Iberoamérica Gold 2018
  • Cáncer "Cáncer antes del cáncer" (2023) commercial still© CáncerCáncer “Cáncer antes del cáncer” 2023Dir. Roddy Dextre · Fahrenheit DDBEl Ojo de Iberoamérica Silver 2023

More from Fahrenheit DDB

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  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • Healthline "For All I Know" (2026) commercial still© HealthlineHealthline “For All I Know” 2026Dir. Sam SabawiiWebby Awards 2026

Questions

Who directed the Fundación Peruana de Cáncer “Cancer before Cancer” commercial?

Roddy Dextre directed it, produced by Rebeca Producciones, for the agency Fahrenheit DDB.

Which agency made Fundación Peruana de Cáncer “Cancer before Cancer”?

Fahrenheit DDB created it for Fundación Peruana de Cáncer (2023).

What awards did Fundación Peruana de Cáncer “Cancer before Cancer” win?

1 awards, including Ciclope 2023 Bronze Sound And Music Licenced Music.

What is the tagline of Fundación Peruana de Cáncer “Cancer before Cancer”?

“The fight against cancer begins before fighting cancer.”

Sources for the credits and awards

awards.ciclopefestival.com