The Roots Production Service

01 · Featured

The Roots Production Service's most awarded commercial

© Cheetos© Cheetos© Cheetos© Cheetos© Cheetos© Cheetos

Cheetos “Mix-Ups - The Bribe” 2026

A family tries to bribe a hotel clerk with Cheetos to use their inner tubes in the pool, leading to a surprising twist.

Directed by Jeff Low · Goodby Silverstein & Partners · The Roots Production Service

Every shot in the library

02 · Directors

Notable directors at The Roots Production Service

Who made the work, and how much of it won awards. From the credits on every spot.

• © EnbridgeKathi Prosser14 spots · Enbridge “E = What Matters Most 60's”
• © LALA FoodsJerry Dugan6 spots · LALA Foods “Yogurting”
• © NissanSpencer Riviera5 spots · Nissan “The All-New 2025 Nissan Armada Para La Aventura”
• © QuestradeKevin Bray5 spots · Questrade “Dream Smaller”
• © L.L.BeanAmos Goss5 spots · L.L.Bean “Winter Slipper”
• © Taco BellThibault Debaveye4 spots · Taco Bell “Friendsgiving”
• © TELUSArno Salters4 spots · TELUS “You deserve PureFibre”
• © Canadian TireDaniel Sheppard4 spots · Canadian Tire “Hide and Seek”
• © HyundaiBrig White4 spots · Hyundai “Venue Directors Cut”
• © DermiraMike Bigelow4 spots · Dermira “The Cover Up”
• © Jack Link'sKeith Schofield3 spots · Jack Link's “Meat Your Flavor- Fritos Chili Cheese Flavored Beef Jerky”
• © ChobaniJonathan Krisel3 spots · Chobani “Chobani - Everywhere”

03 · Clients

The Roots Production Service's clients

Every brand in the library, by award-winning work.

• CVS2025

  13 commercials

• LALA Foods2025–2026

  6 commercials

• Nissan2025

  5 commercials

• Questrade2025

  5 commercials

• L.L.Bean2025

  5 commercials

• Canadian Tire2025

  4 commercials

• Dermira2025

  4 commercials

• Jack Link's2025

  3 commercials

• Aveeno2025

  3 commercials

• Clorox2025

  3 commercials

• Real California Milk2025

  3 commercials

• Bell2025

  3 commercials

Also: Fido Xtra, Ulta Beauty, Allbirds, Rakuten, Minute Maid, Vraylar, Taco Bell, Carvana, Grayscale, Tostitos, Cheetos, Chobani

04 · Works with

Who The Roots Production Service works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by The Roots Production Service

Our visual library has 106 The Roots Production Service commercials, cut shot by shot. Here: the latest, then the most awarded; open the library for every one.

Latest

© CheetosCheetos “Mix-Ups - The Bribe” 2026

© RexveeRexvee “Put UC in Check with RINVOQ” 2026

© ToyotaToyota “Rav4 Hybrid” 2026

© LALA FoodsLALA Foods “Yogurting” 2026

© LALA FoodsLALA Foods “Yogurting TV & Web Cut” 2026

Most awarded

• © CheetosCheetos “Mix-Ups - The Bribe” 2026Dir. Jeff Low · Goodby Silverstein & Partners
• © RexveeRexvee “Put UC in Check with RINVOQ” 2026Dir. Robert Stromberg · Digitas Health
• © ToyotaToyota “Rav4 Hybrid” 2026Dir. Drew Lightfoot · Saatchi & Saatchi
• © LALA FoodsLALA Foods “Yogurting” 2026Dir. Jerry Dugan · Dieste
• © LALA FoodsLALA Foods “Yogurting TV & Web Cut” 2026Dir. Jerry Dugan · Dieste
• © LALA FoodsLALA Foods “Yogurting Kitchen Core” 2026Dir. Jerry Dugan · Dieste
• © LALA FoodsLALA Foods “Bull Rider Cut” 2026Dir. Jerry Dugan · Dieste
• © LALA FoodsLALA Foods “Sky Diver Cut” 2026Dir. Jerry Dugan · Dieste
• © TostitosTostitos “Can't Go Wrong” 2025Dir. Jun Diaz · Goodby Silverstein & Partners
• © Jack Link'sJack Link's “Meat Your Flavor- Fritos Chili Cheese Flavored Beef Jerky” 2025Dir. Keith Schofield · Highdive
• © Jack Link'sJack Link's “Meat Your Flavor- Doritos Spicy Sweet Chili Flavored Beef Jerky” 2025Dir. Keith Schofield · Highdive
• © Jack Link'sJack Link's “Meat Your Flavor- Flamin' Hot Flavored Beef Jerky” 2025Dir. Keith Schofield · Highdive
• © ChobaniChobani “Chobani - Everywhere” 2025Dir. Jonathan Krisel · Martin
• © GatoradeGatorade “x @DamianLillard - Don’t Go Missing” 2025Dir. Neal Brennan · TBWA\Chiat\Day
• © Planet FitnessPlanet Fitness “It's time for Big Fitness Energy” 2025Dir. Jonathan Krisel · BarkleyOKRP
• © AveenoAveeno “Daily Care” 2025Dir. Bram Van Riet · Velocity Films
• © AveenoAveeno “Eczema” 2025Dir. Bram Van Riet · Velocity Films
• © AveenoAveeno “Equity” 2025Dir. Bram Van Riet · Velocity Films
• © EA GamesEA Games “The Old Republic” 2025Dir. Nicolai Fuglsig · Draftfcb
• © SamsungSamsung “Remix Your Everyday” 2025Dir. Dent De Cuir · Leo
• © Minute MaidMinute Maid “Just Like You” 2025Dir. Neal Brennan · Anomaly
• © Minute MaidMinute Maid “Minute Maid - Little League” 2025Dir. Neal Brennan · Anomaly
• © McDonald'sMcDonald's “World Cup” 2025Dir. Alan Yang · Wieden+Kennedy
• © CloroxClorox “With Clorox - clean feels carefree” 2025Dir. Chris Barret · FCB

06 · For producers

What producers use The Roots Production Service's page for

1. 01Who directs for The Roots Production Service

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind The Roots Production Service's 106 commercials, with the agencies and awards.

   © Cheetos© Rexvee© Toyota© LALA Foods

   Kathi Prosser · Jerry Dugan · Spencer RivieraOpen The Roots Production Service in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   The Roots Production Service's work by year, brand and award in one place, and the companies with a similar body of work.

   © Anthropic© Cadillac© Vanish© Volkswagen

   Similar: Biscuit Filmworks, Local Boy, SmugglerCompare in the library →

07 · Questions

About The Roots Production Service