commercial production company
Steelhead
Steelhead is a commercial production company. FrameThrower's visual library has 5 of its commercials (2023–2025), cut shot by shot. The work includes spots for Taco Bell, PetSmart and Total, directed by Danielle Shapira, Peter Novosel and Rohan Francis among others, for agencies including Deutsch.
- 5
- Commercials in our library
- 2023–2025
- Active
01 · Featured
Steelhead's most awarded commercial
© Taco Bell
© Taco Bell
© Taco Bell
© Taco Bell
© Taco Bell
© Taco BellTaco Bell “Crispy Chicken Nuggets” 2025
Taco Bell introduces new crispy chicken nuggets, sparking a humorous debate among customers about whether a taco place can also be a chicken place.
Directed by Peter Novosel · Deutsch · Steelhead
02 · Directors
Notable directors at Steelhead
Who made the work, and how much of it won awards. From the credits on every spot.
© Taco BellDanielle Shapira1 spots · Taco Bell “Volcano Paris”- © Taco BellPeter Novosel1 spots · Taco Bell “Crispy Chicken Nuggets”
© Taco BellRohan Francis1 spots · Taco Bell “Relive the '90s”
© PetSmartJohn Poliquin1 spots · PetSmart “Holiday 'Twas the Night”
© TotalLuke Gresback1 spots · Total “Wireless - In Your Corner”
03 · Clients
Steelhead's clients
Every brand in the library, by award-winning work.
- Taco Bell2023–2025
3 commercials
- PetSmart2025
1 commercials
- Total2025
1 commercials
04 · Works with
Who Steelhead works with
From the credits: the companies behind the spots, by number of spots.
Agencies Steelhead works for
05 · Work
Commercials by Steelhead
Our visual library has 5 Steelhead commercials, cut shot by shot. Here: the latest, then the most awarded.
Latest
© Taco BellTaco Bell “Crispy Chicken Nuggets” 2025© PetSmartPetSmart “Holiday 'Twas the Night” 2025© TotalTotal “Wireless - In Your Corner” 2025© Taco BellTaco Bell “Relive the '90s” 2024© Taco BellTaco Bell “Volcano Paris” 2023Most awarded
- © Taco BellTaco Bell “Crispy Chicken Nuggets” 2025Dir. Peter Novosel · Deutsch
- © PetSmartPetSmart “Holiday 'Twas the Night” 2025Dir. John Poliquin · Deutsch
- © TotalTotal “Wireless - In Your Corner” 2025Dir. Luke Gresback
- © Taco BellTaco Bell “Relive the '90s” 2024Dir. Rohan Francis · Deutsch
- © Taco BellTaco Bell “Volcano Paris” 2023Dir. Danielle Shapira · Deutsch
06 · For producers
What producers use Steelhead's page for
01Who directs for Steelhead
Rosters change and websites go stale. You need who actually shot their spots.
Every director behind Steelhead's 5 commercials, with the agencies and awards.
© Taco Bell© PetSmart© Total© Taco BellDanielle Shapira · Peter Novosel · Rohan Francis02Benchmark a production company
Comparing companies means hunting through reels, trade press and award sites.
Steelhead's work by year, brand and award in one place, and the companies with a similar body of work.
© Cheetos
© Vanish
© White Ribbon
© SorelSimilar: The Roots Production Service, Smuggler, Untitled
07 · Questions
About Steelhead
What commercials has Steelhead made?+
5 in the library, 2023–2025, including Taco Bell “Crispy Chicken Nuggets”, PetSmart “Holiday 'Twas the Night”, Total “Wireless - In Your Corner” and Taco Bell “Relive the '90s”.
Which agencies has Steelhead worked with?+
Deutsch (4).
Which directors are behind Steelhead's commercials?+
Danielle Shapira (1), Peter Novosel (1), Rohan Francis (1), John Poliquin (1) and Luke Gresback (1).
Who are Steelhead's clients?+
In the library: Taco Bell (3 commercials, 2023–2025), PetSmart (1 commercials, 2025–2025) and Total (1 commercials, 2025–2025).
08 · Discover
Other production companies with similar work
Not connected to Steelhead: matched by the ideas, tone and categories of their commercials.
