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commercial production company

Smallshop

Smallshop is a commercial production company. FrameThrower's visual library has 7 of its commercials (2022–2025), cut shot by shot. The work includes spots for Starhub, Geniebook, Kellogg's Southeast Asia and PUB, directed by Caleb Huang, Joshua Chan and Salihin Ramli among others, for agencies including TSLA Singapore, Uncanny and VML.

7
Commercials in our library
2022–2025
Active

01 · Featured

Smallshop's most awarded commercial

PUB “Our Water Makes Every Moment Count” (2025), still© PUBPUB “Our Water Makes Every Moment Count” (2025), frame 2© PUBPUB “Our Water Makes Every Moment Count” (2025), frame 3© PUBPUB “Our Water Makes Every Moment Count” (2025), frame 4© PUBPUB “Our Water Makes Every Moment Count” (2025), frame 5© PUBPUB “Our Water Makes Every Moment Count” (2025), frame 6© PUB

PUB “Our Water Makes Every Moment Count” 2025

This ad showcases how water is essential to everyday moments of joy and connection across different generations and life stages in Singapore.

Directed by Winfred Kwan · Grey Singapore · Smallshop

02 · Directors

Notable directors at Smallshop

Who made the work, and how much of it won awards. From the credits on every spot.

  • Starhub “Project Lion”, directed by Caleb Huang© StarhubCaleb Huang4 spots · Starhub “Project Lion”
  • Geniebook “Project Dynasty”, directed by Joshua Chan© GeniebookJoshua Chan1 spots · Geniebook “Project Dynasty”
  • Kellogg's Southeast Asia “Kellogg's - Wake Up With Kellogg's”, directed by Salihin Ramli© Kellogg's Southeast AsiaSalihin Ramli1 spots · Kellogg's Southeast Asia “Kellogg's - Wake Up With Kellogg's”
  • PUB “Our Water Makes Every Moment Count”, directed by Winfred Kwan© PUBWinfred Kwan1 spots · PUB “Our Water Makes Every Moment Count”

03 · Clients

Smallshop's clients

Every brand in the library, by award-winning work.

  • Starhub2022

    1 commercials

  • Geniebook2022

    1 commercials

  • Kellogg's Southeast Asia2022

    1 commercials

  • PUB2025

    1 commercials

  • Lion Corporation2022

    1 commercials

  • GongCha2022

    1 commercials

  • Foodpanda APAC2022

    1 commercials

04 · Works with

Who Smallshop works with

From the credits: the companies behind the spots, by number of spots.

Agencies Smallshop works for

  • TSLA Singapore1
  • Uncanny1
  • VML1
  • Grey Singapore1

05 · Work

Commercials by Smallshop

Our visual library has 7 Smallshop commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

PUB “Our Water Makes Every Moment Count” (2025)© PUBPUB “Our Water Makes Every Moment Count” 2025
Starhub “Project Lion” (2022)© StarhubStarhub “Project Lion” 2022
Geniebook “Project Dynasty” (2022)© GeniebookGeniebook “Project Dynasty” 2022
Kellogg's Southeast Asia “Kellogg's - Wake Up With Kellogg's” (2022)© Kellogg's Southeast AsiaKellogg's Southeast Asia “Kellogg's - Wake Up With Kellogg's” 2022
Lion Corporation “40th Anniversary Brand Film” (2022)© Lion CorporationLion Corporation “40th Anniversary Brand Film” 2022

Most awarded

  • PUB "Our Water Makes Every Moment Count" (2025) commercial still© PUBPUB “Our Water Makes Every Moment Count” 2025Dir. Winfred Kwan · Grey Singapore
  • Starhub "Project Lion" (2022) commercial still© StarhubStarhub “Project Lion” 2022Dir. Caleb Huang · TSLA Singapore
  • Geniebook "Project Dynasty" (2022) commercial still© GeniebookGeniebook “Project Dynasty” 2022Dir. Joshua Chan · Uncanny
  • Kellogg's Southeast Asia "Kellogg's - Wake Up With Kellogg's" (2022) commercial still© Kellogg's Southeast AsiaKellogg's Southeast Asia “Kellogg's - Wake Up With Kellogg's” 2022Dir. Salihin Ramli · VML
  • Lion Corporation "40th Anniversary Brand Film" (2022) commercial still© Lion CorporationLion Corporation “40th Anniversary Brand Film” 2022Dir. Caleb Huang
  • GongCha "Gong Gong Gong" (2022) commercial still© GongChaGongCha “Gong Gong Gong” 2022Dir. Caleb Huang
  • Foodpanda APAC "Foodpanda - Pau Pau Pandamart" (2022) commercial still© Foodpanda APACFoodpanda APAC “Foodpanda - Pau Pau Pandamart” 2022Dir. Caleb Huang

06 · For producers

What producers use Smallshop's page for

  1. 01Who directs for Smallshop

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Smallshop's 7 commercials, with the agencies and awards.

    PUB “Our Water Makes Every Moment Count”© PUBStarhub “Project Lion”© StarhubGeniebook “Project Dynasty”© GeniebookKellogg's Southeast Asia “Kellogg's - Wake Up With Kellogg's”© Kellogg's Southeast Asia
    Caleb Huang · Joshua Chan · Salihin Ramli

  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Smallshop's work by year, brand and award in one place, and the companies with a similar body of work.

    Tinderflint© The SunOutsider Editorial© GuinnessGREATERGOOD© Volkswagen1st Ave Machine© IBM
    Similar: Tinderflint, Outsider Editorial, GREATERGOOD

07 · Questions

About Smallshop

What commercials has Smallshop made?+

7 in the library, 2022–2025, including PUB “Our Water Makes Every Moment Count”, Starhub “Project Lion”, Geniebook “Project Dynasty” and Kellogg's Southeast Asia “Kellogg's - Wake Up With Kellogg's”.

Which agencies has Smallshop worked with?+

TSLA Singapore (1), Uncanny (1), VML (1) and Grey Singapore (1).

Which directors are behind Smallshop's commercials?+

Caleb Huang (4), Joshua Chan (1), Salihin Ramli (1) and Winfred Kwan (1).

Who are Smallshop's clients?+

In the library: Starhub (1 commercials, 2022–2022), Geniebook (1 commercials, 2022–2022), Kellogg's Southeast Asia (1 commercials, 2022–2022), PUB (1 commercials, 2025–2025), Lion Corporation (1 commercials, 2022–2022) and GongCha (1 commercials, 2022–2022).

08 · Discover

Other production companies with similar work

Not connected to Smallshop: matched by the ideas, tone and categories of their commercials.