Reel Factory

01 · Featured

Reel Factory's most awarded commercial

© Genesis© Genesis© Genesis© Genesis© Genesis© Genesis

Genesis “Good Boy” 2026

A man returns home to find his house in chaos, only to discover his clever dog has been using smart home devices to entertain itself and make a mess.

Directed by Jackie van Beek · Bastion Australia · Reel Factory

Every shot in the library

02 · Directors

Notable directors at Reel Factory

Who made the work, and how much of it won awards. From the credits on every spot.

• © NikeVince McMillan7 spots · Nike “Skate Your Dunks”
• © Tourism New ZealandJames Anderson6 spots · Tourism New Zealand “If You Seek Somewhere Far From Generic”
• © GenesisJackie van Beek3 spots · Genesis “Good Boy”
• © Bargain BoxRich Robson3 spots · Bargain Box “A Real Bargain Win - Hero 30”
• © FordAndy Morton2 spots · Ford “Conquer the Weekend”
• © My Food Bag New ZealandFernando Hart1 spots · My Food Bag New Zealand “My Food Bag - Delcious Routine”
• © Air New ZealandJosh Frizzell1 spots · Air New Zealand “A Magical Delivery”
• © KiaJonny Zeller1 spots · Kia “EV9”
• © OakleyTruesdell Brothers1 spots · Oakley “Moto”
• © BNZRyan Heron1 spots · BNZ “Swerve the Surcharge”
• © Barfoot & ThompsonRhett D'Arrietta1 spots · Barfoot & Thompson “Do Big Things”
• © MASAlex Sutherland1 spots · MAS “Smart Cars Have Dumb Moments”

03 · Clients

Reel Factory's clients

Every brand in the library, by award-winning work.

• TAB2023

  3 commercials

• Genesis2026

  3 commercials

• Bargain Box2025

  2 commercials

• MAS2025–2026

  2 commercials

• Kura2025

  2 commercials

• Tourism New Zealand2023

  1 commercials

• Central Economic Development Agency2023

  1 commercials

• Ford2024

  1 commercials

• My Food Bag New Zealand2023

  1 commercials

• ASB2023

  1 commercials

• Air New Zealand2026

  1 commercials

• Bargain Chemist2026

  1 commercials

Also: Kia, Nike, Oakley, BNZ, Barfoot & Thompson, Spark Sport, Auckland Transport, Curious Tribe, Pathfinder

04 · Works with

Who Reel Factory works with

From the credits: the companies behind the spots, by number of spots.

05 · Work

Commercials by Reel Factory

Our visual library has 28 Reel Factory commercials, cut shot by shot. Here: the latest, then the most awarded.

Latest

© GenesisGenesis “Good Boy” 2026

© GenesisGenesis “3 Out” 2026

© GenesisGenesis “Good Bit” 2026

© Air New ZealandAir New Zealand “A Magical Delivery” 2026

© Bargain ChemistBargain Chemist “Saving New Zealanders Every Day” 2026

Most awarded

• © GenesisGenesis “Good Boy” 2026Dir. Jackie van Beek · Bastion Australia
• © GenesisGenesis “3 Out” 2026Dir. Jackie van Beek · Bastion Australia
• © GenesisGenesis “Good Bit” 2026Dir. Jackie van Beek · Bastion Australia
• © Air New ZealandAir New Zealand “A Magical Delivery” 2026Dir. Josh Frizzell
• © Bargain ChemistBargain Chemist “Saving New Zealanders Every Day” 2026Dir. James Anderson
• © KiaKia “EV9” 2026Dir. Jonny Zeller
• © BNZBNZ “Swerve the Surcharge” 2026Dir. Ryan Heron
• © Barfoot & ThompsonBarfoot & Thompson “Do Big Things” 2026Dir. Rhett D'Arrietta
• © MASMAS “Smart Cars Have Dumb Moments” 2026Dir. Alex Sutherland
• © Bargain BoxBargain Box “A Real Bargain Win - Hero 30” 2025Dir. Rich Robson · Yarn
• © Bargain BoxBargain Box “A Real Bargain Win - 15" Online Auction” 2025Dir. Rich Robson · Yarn
• © MASMAS “Your Future’s In Good Hands” 2025Dir. Rich Robson · Yarn
• © NikeNike “Skate Your Dunks” 2025Dir. Vince McMillan
• © OakleyOakley “Moto” 2025Dir. Truesdell Brothers
• © Spark SportSpark Sport “See Sport Differently” 2025Dir. Vince McMillan
• © Auckland TransportAuckland Transport “Cycleways” 2025Dir. Vince McMillan
• © Curious TribeCurious Tribe “Curious Tribe” 2025Dir. Vince McMillan
• © KuraKura “Season 1” 2025Dir. Vince McMillan
• © KuraKura “Season 2” 2025Dir. Vince McMillan
• © PathfinderPathfinder “Pathfinder” 2025Dir. Vince McMillan
• © FordFord “Conquer the Weekend” 2024Dir. Andy Morton · VML
• © Tourism New ZealandTourism New Zealand “If You Seek Somewhere Far From Generic” 2023Dir. James Anderson · Yarn
• © Central Economic Development AgencyCentral Economic Development Agency “Manawatū 2.0” 2023Dir. James Anderson · Yarn
• © TABTAB “It’s Anyone’s Bet ‘Choke” 2023Dir. James Anderson · Yarn

06 · For producers

What producers use Reel Factory's page for

1. 01Who directs for Reel Factory

   Rosters change and websites go stale. You need who actually shot their spots.

   Every director behind Reel Factory's 28 commercials, with the agencies and awards.

   © Genesis© Genesis© Genesis© Air New Zealand

   Vince McMillan · James Anderson · Jackie van BeekOpen Reel Factory in the library →

2. 02Benchmark a production company

   Comparing companies means hunting through reels, trade press and award sites.

   Reel Factory's work by year, brand and award in one place, and the companies with a similar body of work.

   © Skinny© Vanish© Cadillac© Old Spice

   Similar: Good Oil, Smuggler, Local BoyCompare in the library →

07 · Questions

About Reel Factory