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commercial production company

Armoury

Armoury is a commercial production company. FrameThrower's visual library has 43 of its commercials (2018–2026), cut shot by shot. The work includes spots for Yoto, Remember A Charity, Vax and Ionos, directed by Jack Laurence, Rollo Hollins and Ben Perry among others, for agencies including Ackelo, Atomic and House 337.

Visit armourylondon.com
43
Commercials in our library
2018–2026
Active

01 · Featured

Armoury's most awarded commercial

Sky “Business - Keep Rollin” (2026), still© SkySky “Business - Keep Rollin” (2026), frame 2© SkySky “Business - Keep Rollin” (2026), frame 3© SkySky “Business - Keep Rollin” (2026), frame 4© SkySky “Business - Keep Rollin” (2026), frame 5© SkySky “Business - Keep Rollin” (2026), frame 6© Sky

Sky “Business - Keep Rollin” 2026

A young woman on roller skates navigates a busy city, demonstrating how Sky Business Mobile's data sharing keeps her connected and her business rolling.

Directed by Rollo Hollins · House 337 · Armoury

02 · Directors

Notable directors at Armoury

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

Armoury's clients

Every brand in the library, by award-winning work.

  • Yoto2026

    4 commercials

  • Remember A Charity2024

    3 commercials

  • Vax2023

    2 commercials

  • Ionos2022–2023

    2 commercials

  • Audley Travel2026

    2 commercials

  • Pay As U Gym2019

    2 commercials

  • Star Alliance2018

    1 commercials

  • Mercedes2018

    1 commercials

  • Land Rover2018

    1 commercials

  • UEFA2018

    1 commercials

  • MrQ2023

    1 commercials

  • Sky2026

    1 commercials

Also: Specsavers, Prostate Cancer UK, Volkswagen, Frontline, E45, UK Finance, Airtasker, ASDA, Shell, English and Wales Cricket Board, Current Account Switch Service, Department of Education

04 · Works with

Who Armoury works with

From the credits: the companies behind the spots, by number of spots.

Agencies Armoury works for

05 · Work

Commercials by Armoury

Our visual library has 43 Armoury commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020
2025

Latest

Sky “Business - Keep Rollin” (2026)© SkySky “Business - Keep Rollin” 2026
Prostate Cancer UK “This Club Matters More” (2026)© Prostate Cancer UKProstate Cancer UK “This Club Matters More” 2026
E45 “Hydrocell” (2026)© E45E45 “Hydrocell” 2026
Shell “Ferrari - Ever Changing Track” (2026)© ShellShell “Ferrari - Ever Changing Track” 2026
English and Wales Cricket Board “The Hundred Season Six” (2026)© English and Wales Cricket BoardEnglish and Wales Cricket Board “The Hundred Season Six” 2026

Most awarded

  • Sky "Business - Keep Rollin" (2026) commercial still© SkySky “Business - Keep Rollin” 2026Dir. Rollo Hollins · House 337
  • Prostate Cancer UK "This Club Matters More" (2026) commercial still© Prostate Cancer UKProstate Cancer UK “This Club Matters More” 2026Dir. Jesse Lewis-Reece · ELVIS
  • E45 "Hydrocell" (2026) commercial still© E45E45 “Hydrocell” 2026Dir. Rollo Hollins · T&P
  • Shell "Ferrari - Ever Changing Track" (2026) commercial still© ShellShell “Ferrari - Ever Changing Track” 2026Dir. Alessandro Pacciani · The Gate
  • English and Wales Cricket Board "The Hundred Season Six" (2026) commercial still© English and Wales Cricket BoardEnglish and Wales Cricket Board “The Hundred Season Six” 2026Dir. Will Innes Smith · ELVIS
  • Audley Travel "Where You Were Always Meant to Be One" (2026) commercial still© Audley TravelAudley Travel “Where You Were Always Meant to Be One” 2026Dir. Ben Perry · W Communications
  • Audley Travel "Where You Were Always Meant to Be Two" (2026) commercial still© Audley TravelAudley Travel “Where You Were Always Meant to Be Two” 2026Dir. Ben Perry · W Communications
  • Yoto "Journey" (2026) commercial still© YotoYoto “Journey” 2026Dir. Floris Kingma · Ackelo
  • Yoto "Performance" (2026) commercial still© YotoYoto “Performance” 2026Dir. Floris Kingma · Ackelo
  • Yoto "Learning" (2026) commercial still© YotoYoto “Learning” 2026Dir. Floris Kingma · Ackelo
  • Yoto "Sleep" (2026) commercial still© YotoYoto “Sleep” 2026Dir. Floris Kingma · Ackelo
  • SMA "Go With Your Gut" (2026) commercial still© SMASMA “Go With Your Gut” 2026Dir. Chris Fowles
  • Smol "The Revolution Starts Smol" (2025) commercial still© SmolSmol “The Revolution Starts Smol” 2025Dir. Ben Perry · And Rising
  • Specsavers "Time for an Eye Test" (2024) commercial still© SpecsaversSpecsavers “Time for an Eye Test” 2024Dir. Mr Yankey · Specsavers
  • Current Account Switch Service "Fish Whisperer" (2024) commercial still© Current Account Switch ServiceCurrent Account Switch Service “Fish Whisperer” 2024Dir. Henry Little Child · House 337
  • Nandos "A Red Sauce Without The Red Flag" (2024) commercial still© NandosNandos “A Red Sauce Without The Red Flag” 2024Dir. Rollo Hollins · New Creative Arts
  • Remember A Charity "Wonky Snips" (2024) commercial still© Remember A CharityRemember A Charity “Wonky Snips” 2024Dir. Phoebe Bourke · Atomic
  • Remember A Charity "Dancer" (2024) commercial still© Remember A CharityRemember A Charity “Dancer” 2024Dir. Phoebe Bourke · Atomic
  • Remember A Charity "Gnome" (2024) commercial still© Remember A CharityRemember A Charity “Gnome” 2024Dir. Phoebe Bourke · Atomic
  • MrQ "You Win Some You Lose Some" (2023) commercial still© MrQMrQ “You Win Some You Lose Some” 2023Dir. Simon Levene · Fall off the Wall
  • Vax "Smartwash" (2023) commercial still© VaxVax “Smartwash” 2023Dir. Rollo Hollins · McCann
  • VAX "Spotwash" (2023) commercial still© VAXVAX “Spotwash” 2023Dir. Rollo Hollins · McCann
  • UK Finance "London Finance - Reach Out" (2023) commercial still© UK FinanceUK Finance “London Finance - Reach Out” 2023Dir. Mr Yankey · M&C Saatchi
  • Airtasker "Winning Feeling" (2023) commercial still© AirtaskerAirtasker “Winning Feeling” 2023Dir. Mr Yankey · Mr. President

06 · For producers

What producers use Armoury's page for

  1. 01Who directs for Armoury

    Rosters change and websites go stale. You need who actually shot their spots.

    Every director behind Armoury's 43 commercials, with the agencies and awards.

    Sky “Business - Keep Rollin”© SkyProstate Cancer UK “This Club Matters More”© Prostate Cancer UKE45 “Hydrocell”© E45Shell “Ferrari - Ever Changing Track”© Shell
    Jack Laurence · Rollo Hollins · Ben Perry
  2. 02Benchmark a production company

    Comparing companies means hunting through reels, trade press and award sites.

    Armoury's work by year, brand and award in one place, and the companies with a similar body of work.

    Biscuit Filmworks© AnthropicCaviar© VolkswagenGood Oil© SkinnyStink© Ubisoft
    Similar: Biscuit Filmworks, Caviar, Good Oil

07 · Questions

About Armoury

What commercials has Armoury made?+

43 in the library, 2018–2026, including Sky “Business - Keep Rollin”, Prostate Cancer UK “This Club Matters More”, E45 “Hydrocell” and Shell “Ferrari - Ever Changing Track”.

Which agencies has Armoury worked with?+

Ackelo (4), Atomic (3), House 337 (2), McCann (2) and ELVIS (2).

Which directors are behind Armoury's commercials?+

Jack Laurence (6), Rollo Hollins (6), Ben Perry (5), Floris Kingma (4), Mr Yankey (3) and Phoebe Bourke (3).

Who are Armoury's clients?+

In the library: Yoto (4 commercials, 2026–2026), Remember A Charity (3 commercials, 2024–2024), Vax (2 commercials, 2023–2023), Ionos (2 commercials, 2022–2023), Audley Travel (2 commercials, 2026–2026) and Pay As U Gym (2 commercials, 2019–2019).

08 · Discover

Other production companies with similar work

Not connected to Armoury: matched by the ideas, tone and categories of their commercials.