commercial production company
Armoury
Armoury is a commercial production company. FrameThrower's visual library has 43 of its commercials (2018–2026), cut shot by shot. The work includes spots for Yoto, Remember A Charity, Vax and Ionos, directed by Jack Laurence, Rollo Hollins and Ben Perry among others, for agencies including Ackelo, Atomic and House 337.
- 43
- Commercials in our library
- 2018–2026
- Active
01 · Featured
Armoury's most awarded commercial
© Sky
© Sky
© Sky
© Sky
© Sky
© SkySky “Business - Keep Rollin” 2026
A young woman on roller skates navigates a busy city, demonstrating how Sky Business Mobile's data sharing keeps her connected and her business rolling.
Directed by Rollo Hollins · House 337 · Armoury
02 · Directors
Notable directors at Armoury
Who made the work, and how much of it won awards. From the credits on every spot.
© Land RoverJack Laurence6 spots · Land Rover “Defender Journey's”
© SkyRollo Hollins6 spots · Sky “Business - Keep Rollin”
© Star AllianceBen Perry5 spots · Star Alliance “Connection Service”
© YotoFloris Kingma4 spots · Yoto “Journey”
© SpecsaversMr Yankey3 spots · Specsavers “Time for an Eye Test”
© Remember A CharityPhoebe Bourke3 spots · Remember A Charity “Wonky Snips”
© MercedesNico Beyer2 spots · Mercedes “Small Stuff”
© ASDAAmy Becker-Burnett2 spots · ASDA “George”
© ParkdeanWilliam Williamson2 spots · Parkdean “Park Dean - 2022”
© UEFAAdam Docker1 spots · UEFA “Play Anywhere”
© MrQSimon Levene1 spots · MrQ “You Win Some You Lose Some”
© Prostate Cancer UKJesse Lewis-Reece1 spots · Prostate Cancer UK “This Club Matters More”
03 · Clients
Armoury's clients
Every brand in the library, by award-winning work.
- Yoto2026
4 commercials
- Remember A Charity2024
3 commercials
- Vax2023
2 commercials
- Ionos2022–2023
2 commercials
- Audley Travel2026
2 commercials
- Pay As U Gym2019
2 commercials
- Star Alliance2018
1 commercials
- Mercedes2018
1 commercials
- Land Rover2018
1 commercials
- UEFA2018
1 commercials
- MrQ2023
1 commercials
- Sky2026
1 commercials
Also: Specsavers, Prostate Cancer UK, Volkswagen, Frontline, E45, UK Finance, Airtasker, ASDA, Shell, English and Wales Cricket Board, Current Account Switch Service, Department of Education
04 · Works with
Who Armoury works with
From the credits: the companies behind the spots, by number of spots.
05 · Work
Commercials by Armoury
Our visual library has 43 Armoury commercials, cut shot by shot. Here: the latest, then the most awarded.
Per year · gold = award-winning
Latest
© SkySky “Business - Keep Rollin” 2026
© Prostate Cancer UKProstate Cancer UK “This Club Matters More” 2026
© E45E45 “Hydrocell” 2026
© ShellShell “Ferrari - Ever Changing Track” 2026
© English and Wales Cricket BoardEnglish and Wales Cricket Board “The Hundred Season Six” 2026Most awarded
© SkySky “Business - Keep Rollin” 2026Dir. Rollo Hollins · House 337
© Prostate Cancer UKProstate Cancer UK “This Club Matters More” 2026Dir. Jesse Lewis-Reece · ELVIS
© E45E45 “Hydrocell” 2026Dir. Rollo Hollins · T&P
© ShellShell “Ferrari - Ever Changing Track” 2026Dir. Alessandro Pacciani · The Gate
© English and Wales Cricket BoardEnglish and Wales Cricket Board “The Hundred Season Six” 2026Dir. Will Innes Smith · ELVIS
© Audley TravelAudley Travel “Where You Were Always Meant to Be One” 2026Dir. Ben Perry · W Communications
© Audley TravelAudley Travel “Where You Were Always Meant to Be Two” 2026Dir. Ben Perry · W Communications
© YotoYoto “Journey” 2026Dir. Floris Kingma · Ackelo
© YotoYoto “Performance” 2026Dir. Floris Kingma · Ackelo
© YotoYoto “Learning” 2026Dir. Floris Kingma · Ackelo
© YotoYoto “Sleep” 2026Dir. Floris Kingma · Ackelo
© SMASMA “Go With Your Gut” 2026Dir. Chris Fowles
© SmolSmol “The Revolution Starts Smol” 2025Dir. Ben Perry · And Rising
© SpecsaversSpecsavers “Time for an Eye Test” 2024Dir. Mr Yankey · Specsavers
© Current Account Switch ServiceCurrent Account Switch Service “Fish Whisperer” 2024Dir. Henry Little Child · House 337
© NandosNandos “A Red Sauce Without The Red Flag” 2024Dir. Rollo Hollins · New Creative Arts
© Remember A CharityRemember A Charity “Wonky Snips” 2024Dir. Phoebe Bourke · Atomic
© Remember A CharityRemember A Charity “Dancer” 2024Dir. Phoebe Bourke · Atomic
© Remember A CharityRemember A Charity “Gnome” 2024Dir. Phoebe Bourke · Atomic
© MrQMrQ “You Win Some You Lose Some” 2023Dir. Simon Levene · Fall off the Wall
© VaxVax “Smartwash” 2023Dir. Rollo Hollins · McCann
© VAXVAX “Spotwash” 2023Dir. Rollo Hollins · McCann
© UK FinanceUK Finance “London Finance - Reach Out” 2023Dir. Mr Yankey · M&C Saatchi
© AirtaskerAirtasker “Winning Feeling” 2023Dir. Mr Yankey · Mr. President
06 · For producers
What producers use Armoury's page for
01Who directs for Armoury
Rosters change and websites go stale. You need who actually shot their spots.
Every director behind Armoury's 43 commercials, with the agencies and awards.
© Sky
© Prostate Cancer UK
© E45
© ShellJack Laurence · Rollo Hollins · Ben Perry02Benchmark a production company
Comparing companies means hunting through reels, trade press and award sites.
Armoury's work by year, brand and award in one place, and the companies with a similar body of work.
© Anthropic
© Volkswagen
© Skinny
© UbisoftSimilar: Biscuit Filmworks, Caviar, Good Oil
07 · Questions
About Armoury
What commercials has Armoury made?+
43 in the library, 2018–2026, including Sky “Business - Keep Rollin”, Prostate Cancer UK “This Club Matters More”, E45 “Hydrocell” and Shell “Ferrari - Ever Changing Track”.
Which agencies has Armoury worked with?+
Ackelo (4), Atomic (3), House 337 (2), McCann (2) and ELVIS (2).
Which directors are behind Armoury's commercials?+
Jack Laurence (6), Rollo Hollins (6), Ben Perry (5), Floris Kingma (4), Mr Yankey (3) and Phoebe Bourke (3).
Who are Armoury's clients?+
In the library: Yoto (4 commercials, 2026–2026), Remember A Charity (3 commercials, 2024–2024), Vax (2 commercials, 2023–2023), Ionos (2 commercials, 2022–2023), Audley Travel (2 commercials, 2026–2026) and Pay As U Gym (2 commercials, 2019–2019).
08 · Discover
Other production companies with similar work
Not connected to Armoury: matched by the ideas, tone and categories of their commercials.


