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Prada “The Postman Dreams 2: The Bogey” 2018

Prada “The Postman Dreams 2: The Bogey” (2018) is a Prada commercial directed by Autumn de Wilde for Prada In-House, produced by Anonymous Content & Hi Productions. It won one award: Ciclope 2018 Gold Special Section Fashion Films.

A postman delivers a Prada bag to a woman in a vast, empty parking lot, only to discover a hidden accomplice and a drone, adding a layer of mystery to the high-fashion delivery.

Video: Prada on YouTube

Shot by shot

  1. A wide shot of a mountain range with trees and a hedge in the foreground, with "PRADA PRESENTS" text overlaid.© Prada0:00
  2. A male postman in a grey uniform and red bow tie looks around nervously in an empty outdoor parking lot during the day.© Prada0:13
  3. A man in a postman uniform walks across an empty parking lot, looking around suspiciously, with palm trees in the background.© Prada0:23
  4. A woman in a red dress and a man in a suit stand in a vast, empty parking lot with a blue car, palm trees, and mountains in the background.© Prada0:36
  5. A postman in uniform holds a white shopping bag while talking to a woman in a red dress in an empty parking lot with a blue car.© Prada0:44
  6. A blonde woman in a red dress smiles at a man in a uniform, who is seen from behind, outdoors on a sunny day.© Prada0:50
  7. A woman in a red dress and a man in a uniform are standing next to a light blue car in a vast, empty parking lot with mountains in the background.© Prada0:58
  8. A blonde woman in a red dress opens a black box with a white tissue paper inside, revealing a Prada logo, in an outdoor parking lot.© Prada1:03
  9. A woman in a red dress and high heels stands over another woman who is lying on the ground under a light blue car, holding a walkie-talkie.© Prada1:07
  10. A woman in a red dress and blue heels stands over another woman lying under a light blue car, who is holding a walkie-talkie.© Prada1:11
  11. A blonde woman in a red dress and a man in a postman uniform stand next to a light blue car in a parking lot.© Prada1:16
  12. A person with blonde hair and glasses lies on the ground under a light blue car, holding a walkie-talkie and looking up.© Prada1:20

Stills © Prada. Made by Prada In-House, Anonymous Content & Hi Productions and Autumn de Wilde.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A mysterious, high-stakes delivery of a luxury handbag in an empty parking lot.

mysterious deliveryhidden accomplicesurveillance droneunexpected revealfashion as a missionempty vast space

The cut

Length
110 s
Shots
52
Average shot
2.1 s

What creatives use Prada “The Postman Dreams 2: The Bogey” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Prada “The Postman Dreams 2: The Bogey”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a mountain range with trees and a hedge in the foreground, with "PRADA PRESENTS" text overlaid.© PradaA male postman in a grey uniform and red bow tie looks around nervously in an empty outdoor parking lot during the day.© PradaA man in a postman uniform walks across an empty parking lot, looking around suspiciously, with palm trees in the background.© PradaA woman in a red dress and a man in a suit stand in a vast, empty parking lot with a blue car, palm trees, and mountains in the background.© Prada
    Frames from Prada “The Postman Dreams 2: The Bogey”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Prada “The Postman Dreams 2: The Bogey” in order, with its length, framing and what happens in it.

    A wide shot of a mountain range with trees and a hedge in the foreground, with "PRADA PRESENTS" text overlaid.© PradaA male postman in a grey uniform and red bow tie looks around nervously in an empty outdoor parking lot during the day.© PradaA man in a postman uniform walks across an empty parking lot, looking around suspiciously, with palm trees in the background.© PradaA woman in a red dress and a man in a suit stand in a vast, empty parking lot with a blue car, palm trees, and mountains in the background.© PradaA postman in uniform holds a white shopping bag while talking to a woman in a red dress in an empty parking lot with a blue car.© PradaA blonde woman in a red dress smiles at a man in a uniform, who is seen from behind, outdoors on a sunny day.© Prada
    Length: 110 s · Shots: 52 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a unexpected reveal

    Before you present an idea, you need to know who has done it, and how.

    Prada “The Postman Dreams 2: The Bogey” is built on a unexpected reveal. Search the library by idea to see every spot that uses it.

    Honda “Cog”© HondaPurga Studio “Western”© Purga StudioHornbach AG “Hornbach 1sq. m”© Hornbach AGBelong “Second Life Phones”© Belong
    Honda · Purga Studio · Hornbach AG · Belong

More commercials by Autumn de Wilde

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Prada “The Postman Dreams 2: The Bogey” commercial?

Autumn de Wilde directed it, produced by Anonymous Content & Hi Productions, for the agency Prada In-House.

Which agency made Prada “The Postman Dreams 2: The Bogey”?

Prada In-House created it for Prada (2018).

What awards did Prada “The Postman Dreams 2: The Bogey” win?

1 awards, including Ciclope 2018 Gold Special Section Fashion Films.

Sources for the credits and awards

awards.ciclopefestival.com