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Coca-Cola “Just Because” 2022

Coca-Cola “Just Because” (2022) is a Coca-Cola commercial directed by Autumn de Wilde for Droga5, produced by Anonymous Content. It won 5 awards, including Ciclope 2021 Gold Sound Adapted Music, Creative Circle 2022 Silver FILM CRAFT - Best Costume & Wardrobe (single) and Kinsale Sharks 2021 Silver Film Craft (International) - Best Art Direction/Production Design.

A vibrant montage of diverse individuals enjoying Diet Coke in various playful and unexpected settings, celebrating spontaneous moments of joy and self-expression.

Video: Coca-Cola Great Britain & Ireland on YouTube

Shot by shot

  1. A young woman with long brown hair, wearing a patterned robe over pink pajamas, walks through a small grocery store aisle and opens a refrigerator door.© Coca-Cola0:00
  2. A person's hand reaches into a refrigerated display case filled with Diet Coke cans and bottles, selecting a can.© Coca-Cola0:06
  3. A man with dreadlocks, wearing a leopard print coat and sunglasses, dances energetically on a city street next to a colorful striped wall.© Coca-Cola0:13
  4. A hand with checkered nails holds a cold Diet Coke can against a soft-focus background of pink and blue clouds.© Coca-Cola0:18
  5. Four friends are seen through a window, laughing and dancing around a piano in a warmly lit room.© Coca-Cola0:27
  6. Two women in red shirts and dark pants dance playfully with hair dryers in a pink-themed nail salon.© Coca-Cola0:33
  7. A man with a beard and sunglasses, wearing hair rollers, looks off-screen in a sunlit room.© Coca-Cola0:37
  8. A person in a leopard print coat and sunglasses walks confidently past a colorful, striped wall in an urban underpass.© Coca-Cola0:43
  9. A senior woman with curly grey hair and red glasses, wearing a red outfit, sits in an armchair playing a video game in a retro living room.© Coca-Cola0:46
  10. A pixelated Diet Coke can with condensation and fizzing bubbles is shown against a gradient background, with small pixelated bubbles floating upwards.© Coca-Cola0:48
  11. A young Black woman with an afro drinks from a Coca-Cola can, standing next to a young Black man with an afro, both wearing matching striped shirts in a neon-lit bowling alley.© Coca-Cola0:50
  12. A bald man with a beard, wearing a brown suit, drinks a Coca-Cola while talking on a red phone in a neon-lit arcade.© Coca-Cola0:52

Stills © Coca-Cola. Made by Droga5, Anonymous Content and Autumn de Wilde.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Celebrate spontaneous joy and self-expression with Diet Coke, just because.

Tagline: “Just Because.”

everyday escapismunexpected joydiverse castplayful rebellionvisual rhythmproduct as catalyst

The cut

Length
60 s
Shots
31
Average shot
1.9 s

What creatives use Coca-Cola “Just Because” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coca-Cola “Just Because”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with long brown hair, wearing a patterned robe over pink pajamas, walks through a small grocery store aisle and opens a refrigerator door.© Coca-ColaA person's hand reaches into a refrigerated display case filled with Diet Coke cans and bottles, selecting a can.© Coca-ColaA man with dreadlocks, wearing a leopard print coat and sunglasses, dances energetically on a city street next to a colorful striped wall.© Coca-ColaA hand with checkered nails holds a cold Diet Coke can against a soft-focus background of pink and blue clouds.© Coca-Cola
    Frames from Coca-Cola “Just Because”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coca-Cola “Just Because” in order, with its length, framing and what happens in it.

    A young woman with long brown hair, wearing a patterned robe over pink pajamas, walks through a small grocery store aisle and opens a refrigerator door.© Coca-ColaA person's hand reaches into a refrigerated display case filled with Diet Coke cans and bottles, selecting a can.© Coca-ColaA man with dreadlocks, wearing a leopard print coat and sunglasses, dances energetically on a city street next to a colorful striped wall.© Coca-ColaA hand with checkered nails holds a cold Diet Coke can against a soft-focus background of pink and blue clouds.© Coca-ColaFour friends are seen through a window, laughing and dancing around a piano in a warmly lit room.© Coca-ColaTwo women in red shirts and dark pants dance playfully with hair dryers in a pink-themed nail salon.© Coca-Cola
    Length: 60 s · Shots: 31 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a everyday escapism

    Before you present an idea, you need to know who has done it, and how.

    Coca-Cola “Just Because” is built on a everyday escapism. Search the library by idea to see every spot that uses it.

    Genspark “Day Off”© GensparkC&C Group “Magners - That’s Magnertism”© C&C GroupAloha “Bubble Wrap”© AlohaJim Beam “Sweet Caroline”© Jim Beam
    Genspark · C&C Group · Aloha · Jim Beam

More commercials by Autumn de Wilde

More from Droga5

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Coca-Cola “Just Because” commercial?

Autumn de Wilde directed it, produced by Anonymous Content, for the agency Droga5.

Which agency made Coca-Cola “Just Because”?

Droga5 created it for Coca-Cola (2022).

What awards did Coca-Cola “Just Because” win?

5 awards, including Ciclope 2021 Gold Sound Adapted Music, Creative Circle 2022 Silver FILM CRAFT - Best Costume & Wardrobe (single), Creative Circle 2022 Silver FILM CRAFT - Best Direction (single) and Creative Circle 2022 Silver FILM CRAFT - Best Use of Adapted Music (single).

What is the tagline of Coca-Cola “Just Because”?

“Just Because.”

Sources for the credits and awards

web.archive.orgweb.archive.orgweb.archive.orgweb.archive.orgawards.ciclopefestival.com