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Prada “The Battlefield” 2016

Prada “The Battlefield” (2016) is a Prada commercial directed by Autumn de Wilde for Prada, produced by Anonymous Content. It won 2 awards, including LIA 2015 Silver — Production & Post-Production / Direction Campaign and AICP Show 2016 Honoree Visual Style.

A young boy creates miniature battlefields with his toys, including a Prada handbag, while a band plays and a postman delivers packages.

Video: Prada on YouTube

Shot by shot

  1. A band of five men in suits plays instruments in front of tall, slender trees under a clear blue sky, with "THE BATTLEFIELD" text overlay.© Prada0:00
  2. A male postman in a blue uniform struggles to carry a tall stack of packages through a circular, wood-paneled room.© Prada0:04
  3. A line of toy dinosaurs, some with jewelry, walk across a pink quilted bed with a blue tufted headboard in a bedroom with floral wallpaper.© Prada0:08
  4. Three toy dinosaurs, one wearing a red earring and another a green necklace, stand on a pink bedspread in a bedroom.© Prada0:11
  5. A child in a striped shirt plays with a collection of toys, including dinosaurs and small accessories, arranged in a circular pattern on a carpeted floor.© Prada0:19
  6. A young boy with light brown hair looks up into the camera, which is positioned inside a dark bag, revealing a bright sky and wooden structure behind him.© Prada0:25
  7. A woman's hands are seen from above, placing a toy soldier into a Prada handbag, surrounded by an array of personal items laid out on a beige surface.© Prada0:29
  8. A child's hands play with toy soldiers inside a Prada handbag, creating a miniature battlefield scene with trees and a tank.© Prada0:32
  9. A young boy sits on a circular rug, surrounded by toys and accessories, as he reaches for something in a high-angle overhead shot.© Prada0:37
  10. A young boy with light brown hair looks up into the camera, which is positioned inside a dark bag, with a colorful toy visible behind him.© Prada0:39
  11. A young boy in a blue vest and bow tie looks up at the camera, surrounded by a circular arrangement of toys and accessories on a carpeted floor.© Prada0:40
  12. A delivery person on a small vehicle drives up a long driveway lined with tall, slender trees under a clear blue sky.© Prada0:48

Stills © Prada. Made by Prada, Anonymous Content and Autumn de Wilde.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Child's play transforms a luxury handbag into a fantastical battlefield.

child's imaginationminiature worldunexpected settingplayful subversionmusical accompanimenthidden world

The cut

Length
58 s
Shots
16
Average shot
3.6 s

What creatives use Prada “The Battlefield” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Prada “The Battlefield”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A band of five men in suits plays instruments in front of tall, slender trees under a clear blue sky, with "THE BATTLEFIELD" text overlay.© PradaA male postman in a blue uniform struggles to carry a tall stack of packages through a circular, wood-paneled room.© PradaA line of toy dinosaurs, some with jewelry, walk across a pink quilted bed with a blue tufted headboard in a bedroom with floral wallpaper.© PradaThree toy dinosaurs, one wearing a red earring and another a green necklace, stand on a pink bedspread in a bedroom.© Prada
    Frames from Prada “The Battlefield”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Prada “The Battlefield” in order, with its length, framing and what happens in it.

    A band of five men in suits plays instruments in front of tall, slender trees under a clear blue sky, with "THE BATTLEFIELD" text overlay.© PradaA male postman in a blue uniform struggles to carry a tall stack of packages through a circular, wood-paneled room.© PradaA line of toy dinosaurs, some with jewelry, walk across a pink quilted bed with a blue tufted headboard in a bedroom with floral wallpaper.© PradaThree toy dinosaurs, one wearing a red earring and another a green necklace, stand on a pink bedspread in a bedroom.© PradaA child in a striped shirt plays with a collection of toys, including dinosaurs and small accessories, arranged in a circular pattern on a carpeted floor.© PradaA young boy with light brown hair looks up into the camera, which is positioned inside a dark bag, revealing a bright sky and wooden structure behind him.© Prada
    Length: 58 s · Shots: 16 · Average shot: 3.6 s

  3. 03Ad ideas: every spot built on a child's imagination

    Before you present an idea, you need to know who has done it, and how.

    Prada “The Battlefield” is built on a child's imagination. Search the library by idea to see every spot that uses it.

    The Entertainer “Ray”© The EntertainerWar Child “Batman”© War ChildThomas Cook “Pool Kid”© Thomas CookXfinity “Emily's OZ”© Xfinity
    The Entertainer · War Child · Thomas Cook · Xfinity

More commercials by Autumn de Wilde

More from Prada

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Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Prada “The Battlefield” commercial?

Autumn de Wilde directed it, produced by Anonymous Content, for the agency Prada.

Which agency made Prada “The Battlefield”?

Prada created it for Prada (2016).

What awards did Prada “The Battlefield” win?

2 awards, including LIA 2015 Silver — Production & Post-Production / Direction Campaign and AICP Show 2016 Honoree Visual Style.

Sources for the credits and awards

aicpawards.comliaawards.com