PlayStation “Play Has No Limits” 2022
PlayStation “Play Has No Limits” (2022) is a PlayStation commercial directed by François Rousselet for adam&eve\TBWA, produced by Riff Raff Films. It won 2 awards, including Clio 2022 Bronze — Film Craft (Editing) / Editing and British Arrows 21/22 Craft Bronze — Costume / Wardrobe.
A cinematic ad where characters from various PlayStation games come to life in a futuristic city, engaging in a grand chess game and action sequences, culminating in a celebration of play.
Shot by shot
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© PlayStation1:00
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Stills © PlayStation. Made by adam&eve\TBWA, Riff Raff Films and François Rousselet.
The idea
Video game characters come to life in a real-world chess game.
Tagline: “PLAY HAS NO LIMITS”
game characters in real worldchess as metaphor for strategyurban parkourfuturistic cityscapeshero's journeyepic showdown
The cut
- Length
- 155 s
- Shots
- 113
- Average shot
- 1.4 s
What creatives use PlayStation “Play Has No Limits” for
01Reference frames for your treatment
Pitching something with the feel of PlayStation “Play Has No Limits”? A screenshot from a video player won't hold up in a deck.
Download any frame of this spot at full quality, with its credits, or search every spot for the same look.
© PlayStation
© PlayStation
© PlayStation
© PlayStationFrames from PlayStation “Play Has No Limits”02Shot list example: how it was cut
You need the structure of a great spot, shot by shot, for your storyboard.
Every shot of PlayStation “Play Has No Limits” in order, with its length, framing and what happens in it.
© PlayStation
© PlayStation
© PlayStation
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© PlayStation
© PlayStationLength: 155 s · Shots: 113 · Average shot: 1.4 s03Ad ideas: every spot built on a urban parkour
Before you present an idea, you need to know who has done it, and how.
PlayStation “Play Has No Limits” is built on a urban parkour. Search the library by idea to see every spot that uses it.
© Nike
© Reebok UK
© Bitso
© KFCNike · Reebok UK · Bitso · KFC
More commercials by François Rousselet
© German Road Safety CouncilGerman Road Safety Council “No Answer” 2024Dir. François RousseletNew York Festivals Gold 2023
© HeinekenHeineken “The Closer” 2023Dir. François Rousselet · PublicisANDY Awards Gold 2023
© Just EatJust Eat “Just Eat ft. Snoop Dogg” 2021Dir. François Rousselet · McCannCreative Circle Gold 2021
© DieselDiesel “Go With The Flaw” 2018Dir. François Rousselet · PublicisClio Awards Gold 2018
© NikeNike “Da Da Ding” 2017Dir. François Rousselet · Wieden+Kennedy DelhiCannes Lions Gold 2017
© OrangeOrange “Content Battle” 2019Dir. François Rousselet · Publicis ConseilEpica Silver 2019
More from adam&eve\TBWA
© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025
Award-winning food & qsr commercials
© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
Questions
Who directed the PlayStation “Play Has No Limits” commercial?
François Rousselet directed it, produced by Riff Raff Films, for the agency adam&eve\TBWA.
Which agency made PlayStation “Play Has No Limits”?
adam&eve\TBWA created it for PlayStation (2022).
What awards did PlayStation “Play Has No Limits” win?
2 awards, including Clio 2022 Bronze — Film Craft (Editing) / Editing and British Arrows 21/22 Craft Bronze — Costume / Wardrobe.
What is the tagline of PlayStation “Play Has No Limits”?
“PLAY HAS NO LIMITS”