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Pflag “Nobody's Memories” 2015

Pflag “Nobody's Memories” (2015) is a Pflag commercial directed by Ben Flaherty for FCB. It won one award: Cannes Lions 2015 Film Silver.

This PFLAG ad uses vintage-style home videos of same-sex couples getting married to highlight the absence of these memories due to historical marriage inequality.

Video: PFLAGCanada on YouTube

Shot by shot

  1. A vintage home video shows two men in tuxedos smiling and embracing, followed by two women in wedding dresses laughing and posing for the camera.© Pflag0:00
  2. Two women, one in a white dress and the other in a pink dress and headscarf, are getting into a black car on a sunny day in a suburban setting.© Pflag0:07
  3. Two men in white tuxedos feed each other cake at a wedding reception at night.© Pflag0:10
  4. Two young Black men in white tuxedos and black pants walk down steps from a building entrance, smiling and waving.© Pflag0:16
  5. Two men in suits and ties, one with a boutonniere, stand next to a wedding cake and kiss at their wedding reception.© Pflag0:18
  6. Two men in suits, one in white and one in black, smile and laugh together at an outdoor event, with a woman partially visible on the right.© Pflag0:23
  7. Two women, one in a wedding dress and veil, the other in a white dress, are laughing and dancing together in a room with striped curtains.© Pflag0:25
  8. Two women in wedding dresses kiss and embrace in front of a church doorway, captured in a vintage home video style.© Pflag0:33
  9. Two young male soldiers in uniform, one with sergeant stripes, smile and kiss each other on the lips, in a black and white archival footage shot.© Pflag0:40
  10. A bride in a white dress and gloves holds a white floral bouquet in a vintage home video shot.© Pflag0:43
  11. A "Just Married" sign with two bells and green ribbons is tied to the back of a car, filmed with a vintage aesthetic.© Pflag0:46
  12. A vintage film frame with rounded corners shows the text "For all the memories that never happened." appearing on a light gray background.© Pflag0:49

Stills © Pflag. Made by FCB and Ben Flaherty.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Vintage home videos of same-sex weddings that never happened.

Tagline: “Let's make marriage legal for everyone, everywhere.”

vintage home video aestheticunfulfilled dreamssocial commentarycall to actionnostalgia for a future past

The cut

Length
60 s
Shots
20
Average shot
3.0 s
Format
mixed

What creatives use Pflag “Nobody's Memories” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pflag “Nobody's Memories”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A vintage home video shows two men in tuxedos smiling and embracing, followed by two women in wedding dresses laughing and posing for the camera.© PflagTwo women, one in a white dress and the other in a pink dress and headscarf, are getting into a black car on a sunny day in a suburban setting.© PflagTwo men in white tuxedos feed each other cake at a wedding reception at night.© PflagTwo young Black men in white tuxedos and black pants walk down steps from a building entrance, smiling and waving.© Pflag
    Frames from Pflag “Nobody's Memories”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pflag “Nobody's Memories” in order, with its length, framing and what happens in it.

    A vintage home video shows two men in tuxedos smiling and embracing, followed by two women in wedding dresses laughing and posing for the camera.© PflagTwo women, one in a white dress and the other in a pink dress and headscarf, are getting into a black car on a sunny day in a suburban setting.© PflagTwo men in white tuxedos feed each other cake at a wedding reception at night.© PflagTwo young Black men in white tuxedos and black pants walk down steps from a building entrance, smiling and waving.© PflagTwo men in suits and ties, one with a boutonniere, stand next to a wedding cake and kiss at their wedding reception.© PflagTwo men in suits, one in white and one in black, smile and laugh together at an outdoor event, with a woman partially visible on the right.© Pflag
    Length: 60 s · Shots: 20 · Average shot: 3.0 s · Format: mixed

  3. 03Ad ideas: every spot built on a vintage home video aesthetic

    Before you present an idea, you need to know who has done it, and how.

    Pflag “Nobody's Memories” is built on a vintage home video aesthetic. Search the library by idea to see every spot that uses it.

    Huggies “Welcome to the World, Baby”© HuggiesWallapop “Lo que necesitamos nuevo”© WallapopLADBROKES “Parachute”© LADBROKESZillow “The Sound of Coming Home”© Zillow
    Huggies · Wallapop · LADBROKES · Zillow

More from FCB

Award-winning public service & ngo commercials

Questions

Who directed the Pflag “Nobody's Memories” commercial?

Ben Flaherty directed it, for the agency FCB.

Which agency made Pflag “Nobody's Memories”?

FCB created it for Pflag (2015).

What awards did Pflag “Nobody's Memories” win?

1 awards, including Cannes Lions 2015 Film Silver.

What is the tagline of Pflag “Nobody's Memories”?

“Let's make marriage legal for everyone, everywhere.”

Sources for the credits and awards

The WorkThe Work