framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Pernod Ricard “The Time We Have Left” 2019

Pernod Ricard “The Time We Have Left” (2019) is a Pernod Ricard commercial for Leo Burnett, produced by Tesauro. It won one award: ANDY Awards 2019 Gold — IDEA.

A thought-provoking ad that calculates the remaining time people have with loved ones, urging them to prioritize real-life connections over screen time.

Video: Leo Burnett Worldwide on Vimeo

Shot by shot

  1. A bearded man in a black shirt and pants sits in a mid-century modern armchair, looking contemplatively out a large window in a modern lounge.© Pernod Ricard0:00
  2. Two men, one with a beard and black shirt, the other in a denim jacket, embrace in a modern lounge with large curved windows overlooking trees.© Pernod Ricard0:15
  3. A person's hands hold a smartphone, scrolling through social media, with another person out of focus in the background, in an interior setting.© Pernod Ricard0:35
  4. Two women sit in armchairs, holding hands across a small table with drinks, in a modern interior with large windows.© Pernod Ricard0:57
  5. A man and a woman embrace warmly, smiling, in a dimly lit room with a window showing blurred lights outside.© Pernod Ricard1:16
  6. A man with a beard and a woman with short grey hair sit on a couch, the woman touches her face and talks, in an interior setting.© Pernod Ricard1:45
  7. Two women, one in a grey blazer and the other in a floral top, sit in armchairs holding hands and smiling in a modern interior.© Pernod Ricard1:58
  8. Two women, one in a grey blazer and the other in a floral top, sit in armchairs, holding hands and smiling in a modern building with large windows.© Pernod Ricard2:12
  9. A man with a beard and a woman with long hair stand side-by-side, looking forward and smiling in an office with large windows.© Pernod Ricard2:28
  10. A middle-aged man with glasses and a beard speaks with a somber expression, wearing a plaid shirt in an interior setting.© Pernod Ricard2:44
  11. A middle-aged man with glasses and a plaid shirt touches his cheek, looking thoughtful in an interior setting.© Pernod Ricard3:18
  12. Two men sit in armchairs in a modern room with large windows, one covering his face, the other smiling, as they talk.© Pernod Ricard3:41

Stills © Pernod Ricard. Made by Leo Burnett and Tesauro.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Calculate remaining time with loved ones to encourage real-life connections.

Tagline: “WE HAVE TO SEE MORE OF EACH OTHER”

interview setupemotional revealstatistical data visualizationcontrast of digital vs. real connectioncall to action for human connectionreal people, real emotions

The cut

Length
267 s
Shots
128
Average shot
2.1 s

What creatives use Pernod Ricard “The Time We Have Left” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Pernod Ricard “The Time We Have Left”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bearded man in a black shirt and pants sits in a mid-century modern armchair, looking contemplatively out a large window in a modern lounge.© Pernod RicardTwo men, one with a beard and black shirt, the other in a denim jacket, embrace in a modern lounge with large curved windows overlooking trees.© Pernod RicardA person's hands hold a smartphone, scrolling through social media, with another person out of focus in the background, in an interior setting.© Pernod RicardTwo women sit in armchairs, holding hands across a small table with drinks, in a modern interior with large windows.© Pernod Ricard
    Frames from Pernod Ricard “The Time We Have Left”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Pernod Ricard “The Time We Have Left” in order, with its length, framing and what happens in it.

    A bearded man in a black shirt and pants sits in a mid-century modern armchair, looking contemplatively out a large window in a modern lounge.© Pernod RicardTwo men, one with a beard and black shirt, the other in a denim jacket, embrace in a modern lounge with large curved windows overlooking trees.© Pernod RicardA person's hands hold a smartphone, scrolling through social media, with another person out of focus in the background, in an interior setting.© Pernod RicardTwo women sit in armchairs, holding hands across a small table with drinks, in a modern interior with large windows.© Pernod RicardA man and a woman embrace warmly, smiling, in a dimly lit room with a window showing blurred lights outside.© Pernod RicardA man with a beard and a woman with short grey hair sit on a couch, the woman touches her face and talks, in an interior setting.© Pernod Ricard
    Length: 267 s · Shots: 128 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a emotional reveal

    Before you present an idea, you need to know who has done it, and how.

    Pernod Ricard “The Time We Have Left” is built on a emotional reveal. Search the library by idea to see every spot that uses it.

    Ruavieja “El tiempo que nos queda”© RuaviejaApple “Heartstrings”© AppleMemorial Sloan Kettering Cancer Center “Working with Cancer Pledge”© Memorial Sloan Kettering Cancer CenterAlzheimer’s Society “It’s Not Called Getting Old”© Alzheimer’s Society
    Ruavieja · Apple · Memorial Sloan Kettering Cancer Center · Alzheimer’s Society

More from Leo Burnett

Award-winning spirits commercials

Questions

Which agency made Pernod Ricard “The Time We Have Left”?

Leo Burnett created it for Pernod Ricard (2019).

What awards did Pernod Ricard “The Time We Have Left” win?

1 awards, including ANDY Awards 2019 Gold — IDEA.

What is the tagline of Pernod Ricard “The Time We Have Left”?

“WE HAVE TO SEE MORE OF EACH OTHER”

Sources for the credits and awards

AdForum