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Peloton “Peloton. Anyone. Anywhere” 2023

Peloton “Peloton. Anyone. Anywhere” (2023) is a Peloton commercial directed by Ricardo Jones for Stink, produced by Stink. It won one award: shots Awards EMEA 2023 Gold — Use of Music.

This ad showcases diverse individuals using the Peloton app for various workouts in different settings, emphasizing accessibility and personal fitness journeys.

Video: Stink Films on Vimeo

Shot by shot

  1. A wide shot of a city skyline at dusk, with power lines and utility poles in the foreground, and buildings with illuminated windows in the background.© Peloton0:00
  2. A person's arm and hand are silhouetted against a bright window, making various hand gestures in a home.© Peloton0:09
  3. A woman with curly hair in a magenta top stretches her arms upwards in front of a window with white curtains and a hanging plant.© Peloton0:16
  4. A man with an afro, wearing a yellow tank top and red pants, stretches in a cluttered room with a yoga mat and weights.© Peloton0:22
  5. Two older men, one bald and one with gray hair, walk and dance on a coastal road at dusk, with the ocean in the background.© Peloton0:28
  6. A black and white cartoon dog, reminiscent of early animation, smiles with its tongue out, as it transforms into a more modern, striped version.© Peloton0:36
  7. A woman with a high bun and pink sports bra rows on a Peloton machine, displayed on a screen in a dimly lit room.© Peloton0:44
  8. A young Black man with dreadlocks and headphones meditates in a locker room, eyes closed, with a yellow towel around his neck, surrounded by other basketball players.© Peloton0:55
  9. A man with white hair in a red shirt and shorts stretches on an outdoor basketball court with a gym bag and water bottle nearby.© Peloton1:04
  10. A bald, older man in a blue hoodie exercises with his arms raised on an outdoor court at dusk.© Peloton1:11
  11. Two older men run on a winding road at dusk, one in an orange shirt raises his arms in triumph, while the other smiles.© Peloton1:16
  12. A woman with curly hair, wearing a pink top, stands in front of a sunlit window with white curtains, looking directly at the camera.© Peloton1:22

Stills © Peloton. Made by Stink, Stink and Ricardo Jones.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Peloton is for anyone, anywhere, with diverse workouts and accessible app.

Tagline: “ANYONE. ANYWHERE.”

diverse casteveryday settingsfitness journeyapp integrationupbeat montagepersonal triumph

The cut

Length
92 s
Shots
89
Average shot
1.0 s

What creatives use Peloton “Peloton. Anyone. Anywhere” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Peloton “Peloton. Anyone. Anywhere”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a city skyline at dusk, with power lines and utility poles in the foreground, and buildings with illuminated windows in the background.© PelotonA person's arm and hand are silhouetted against a bright window, making various hand gestures in a home.© PelotonA woman with curly hair in a magenta top stretches her arms upwards in front of a window with white curtains and a hanging plant.© PelotonA man with an afro, wearing a yellow tank top and red pants, stretches in a cluttered room with a yoga mat and weights.© Peloton
    Frames from Peloton “Peloton. Anyone. Anywhere”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Peloton “Peloton. Anyone. Anywhere” in order, with its length, framing and what happens in it.

    A wide shot of a city skyline at dusk, with power lines and utility poles in the foreground, and buildings with illuminated windows in the background.© PelotonA person's arm and hand are silhouetted against a bright window, making various hand gestures in a home.© PelotonA woman with curly hair in a magenta top stretches her arms upwards in front of a window with white curtains and a hanging plant.© PelotonA man with an afro, wearing a yellow tank top and red pants, stretches in a cluttered room with a yoga mat and weights.© PelotonTwo older men, one bald and one with gray hair, walk and dance on a coastal road at dusk, with the ocean in the background.© PelotonA black and white cartoon dog, reminiscent of early animation, smiles with its tongue out, as it transforms into a more modern, striped version.© Peloton
    Length: 92 s · Shots: 89 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a diverse cast

    Before you present an idea, you need to know who has done it, and how.

    Peloton “Peloton. Anyone. Anywhere” is built on a diverse cast. Search the library by idea to see every spot that uses it.

    New Balance “Grey Days”© New BalanceFlybuys “Give a Flybuys”© FlybuysCoca-Cola “I Love You Hater”© Coca-ColaRuavieja “El tiempo que nos queda”© Ruavieja
    New Balance · Flybuys · Coca-Cola · Ruavieja

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Award-winning sport commercials

Questions

Who directed the Peloton “Peloton. Anyone. Anywhere” commercial?

Ricardo Jones directed it, produced by Stink, for the agency Stink.

Which agency made Peloton “Peloton. Anyone. Anywhere”?

Stink created it for Peloton (2023).

What awards did Peloton “Peloton. Anyone. Anywhere” win?

1 awards, including shots Awards EMEA 2023 Gold — Use of Music.

What is the tagline of Peloton “Peloton. Anyone. Anywhere”?

“ANYONE. ANYWHERE.”

Sources for the credits and awards

shots