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OpenAI “Dish” 2026

OpenAI “Dish” (2026) is an OpenAI commercial directed by Miles Jay for Isle of Any, produced by Smuggler. It won one award: Ciclope 2026 Bronze Ideas Film – Film | Short Form.

A couple cooks dinner together, using ChatGPT to generate a recipe that perfectly matches their unspoken romantic intentions.

Video: OpenAI on YouTube

Frames

  1. OpenAI “Dish”, shot 1© OpenAI0:00
  2. OpenAI “Dish”, shot 1© OpenAI0:03
  3. OpenAI “Dish”, shot 1© OpenAI0:07
  4. OpenAI “Dish”, shot 1© OpenAI0:11
  5. OpenAI “Dish”, shot 1© OpenAI0:15
  6. OpenAI “Dish”, shot 1© OpenAI0:18
  7. OpenAI “Dish”, shot 1© OpenAI0:22

Stills © OpenAI. Made by Isle of Any, Smuggler and Miles Jay.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

ChatGPT understands unspoken romantic intentions and provides the perfect recipe.

AI assistanceromantic dinnercooking togetherunspoken feelingsmodern romance

The cut

Length
30 s
One take
30 s in a single shot

What creatives use OpenAI “Dish” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of OpenAI “Dish”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    OpenAI “Dish”, 0:00© OpenAIOpenAI “Dish”, 0:03© OpenAIOpenAI “Dish”, 0:07© OpenAIOpenAI “Dish”, 0:11© OpenAI
    Frames from OpenAI “Dish”

  2. 02How a one-take commercial is built

    30 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    OpenAI “Dish”, 0:00© OpenAIOpenAI “Dish”, 0:03© OpenAIOpenAI “Dish”, 0:07© OpenAIOpenAI “Dish”, 0:11© OpenAIOpenAI “Dish”, 0:15© OpenAIOpenAI “Dish”, 0:18© OpenAI
    Length: 30 s · One take: 30 s in a single shot

  3. 03Ad ideas: every spot built on a romantic dinner

    Before you present an idea, you need to know who has done it, and how.

    OpenAI “Dish” is built on a romantic dinner. Search the library by idea to see every spot that uses it.

    Dannon La Creme “French Maid”© Dannon La CremeProtergia “Silver Love”© ProtergiaING “Savings Is In - Date”© INGOpenTable “The Proposal 20”© OpenTable
    Dannon La Creme · Protergia · ING · OpenTable

More commercials by Miles Jay

  • Meta "Secret Santa" (2026) commercial still© MetaMeta “Secret Santa” 2026Dir. Miles Jay · Droga5Creative Circle Gold 2026
  • Squarespace "Calling JohnMalkovich.com" (2017) commercial still© SquarespaceSquarespace “Calling JohnMalkovich.com” 2017Dir. Miles Jay · JohnXHannesEmmy (Outstanding Commercial) 2017
  • The Prince's Trust "Parallel Lives" (2017) commercial still© The Prince's TrustThe Prince's Trust “Parallel Lives” 2017Dir. Miles Jay · CHI & PartnersAICP Awards Winner 2017
  • Bose "Alive" (2017) commercial still© BoseBose “Alive” 2017Dir. Miles Jay · GreyBritish Arrows Silver 2018
  • Zeiss "Mona" (2025) commercial still© ZeissZeiss “Mona” 2025Dir. Miles Jay · Jung von MattClio Awards Bronze 2025
  • Heineken "Daniel Craig vs James Bond" (2020) commercial still© HeinekenHeineken “Daniel Craig vs James Bond” 2020Dir. Miles JayEurobest Bronze 2020

More from Isle of Any

  • Coinbase "Less talk, more Bitcoin" (2022) commercial still© CoinbaseCoinbase “Less talk, more Bitcoin” 2022Dir. Oscar Hudson · Isle of Any

Award-winning tech commercials

Questions

Who directed the OpenAI “Dish” commercial?

Miles Jay directed it, produced by Smuggler, for the agency Isle of Any.

Which agency made OpenAI “Dish”?

Isle of Any created it for OpenAI (2026).

What awards did OpenAI “Dish” win?

1 awards, including Ciclope 2026 Bronze Ideas Film – Film | Short Form.

Sources for the credits and awards

awards.ciclopefestival.com