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Nokia “Tennis” 2003

Nokia “Tennis” (2003) is a Nokia commercial directed by Johan Tappert for SEK & GREY, produced by Woodpecker Film. It won one award: Clio 2003 Bronze — Television/Cinema / Electronic Equipment.

Two friends at a tennis match pause live TV to grab pizza, highlighting the convenience of Nokia's Mediateminal.

Video: Johan Tappert on Vimeo

Shot by shot

  1. An extreme wide, high-angle shot of a tennis stadium filled with a crowd, with a tennis match in progress on the green court.© Nokia0:00
  2. A crowd of people, mostly adults, are seated in an outdoor stadium, watching a tennis match on a sunny day.© Nokia0:01
  3. A man in a blue cap and sunglasses sits next to a woman in a black hat and sunglasses, both watching a tennis match in an outdoor stadium.© Nokia0:04
  4. A male tennis player in white sits on a chair on the court, looking around while holding his racket, with spectators in the background.© Nokia0:06
  5. A crowd of people, many wearing hats, are seated in a stadium, watching a tennis match on a sunny day.© Nokia0:13
  6. A young man with curly hair, wearing a grey t-shirt and dark pants, walks out of a blue door onto a tennis court, holding a tennis ball and a glove.© Nokia0:15
  7. A young man with curly hair in a grey t-shirt walks across a tennis court, looking focused and determined.© Nokia0:18
  8. A split screen shows two male commentators, one with a beard and one with sunglasses, wearing headsets and reacting to a tennis match.© Nokia0:20
  9. A male tennis umpire in a white hat and blue blazer sits at a table, looking forward, surrounded by a crowd of spectators at a sunny outdoor tennis match.© Nokia0:25
  10. Two young men are sitting on a brown couch at a tennis match, eating pizza and laughing, with other spectators visible in the background.© Nokia0:27
  11. A wide shot of a tennis match with players, a referee, and a large crowd in the stands, with text "Now you can pause live TV." appearing on screen.© Nokia0:31
  12. A Nokia 510S Mediateminal and remote control are displayed on a white background with blue and green stripes, as the camera rotates around them.© Nokia0:34

Stills © Nokia. Made by SEK & GREY, Woodpecker Film and Johan Tappert.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Pause live TV to enjoy snacks without missing the action.

Tagline: “Connecting People”

friends watching sportssnack breaktime manipulationproduct demonstrationlive event interruption

The cut

Length
40 s
Shots
15
Average shot
2.7 s

What creatives use Nokia “Tennis” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nokia “Tennis”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An extreme wide, high-angle shot of a tennis stadium filled with a crowd, with a tennis match in progress on the green court.© NokiaA crowd of people, mostly adults, are seated in an outdoor stadium, watching a tennis match on a sunny day.© NokiaA man in a blue cap and sunglasses sits next to a woman in a black hat and sunglasses, both watching a tennis match in an outdoor stadium.© NokiaA male tennis player in white sits on a chair on the court, looking around while holding his racket, with spectators in the background.© Nokia
    Frames from Nokia “Tennis”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nokia “Tennis” in order, with its length, framing and what happens in it.

    An extreme wide, high-angle shot of a tennis stadium filled with a crowd, with a tennis match in progress on the green court.© NokiaA crowd of people, mostly adults, are seated in an outdoor stadium, watching a tennis match on a sunny day.© NokiaA man in a blue cap and sunglasses sits next to a woman in a black hat and sunglasses, both watching a tennis match in an outdoor stadium.© NokiaA male tennis player in white sits on a chair on the court, looking around while holding his racket, with spectators in the background.© NokiaA crowd of people, many wearing hats, are seated in a stadium, watching a tennis match on a sunny day.© NokiaA young man with curly hair, wearing a grey t-shirt and dark pants, walks out of a blue door onto a tennis court, holding a tennis ball and a glove.© Nokia
    Length: 40 s · Shots: 15 · Average shot: 2.7 s

  3. 03Ad ideas: every spot built on a friends watching sports

    Before you present an idea, you need to know who has done it, and how.

    Nokia “Tennis” is built on a friends watching sports. Search the library by idea to see every spot that uses it.

    Juegos Olímpicos “Preguntas”© Juegos OlímpicosAllstate “Superstitious”© AllstatePepsi “Soccer Deserves Pepsi”© PepsiBETANO “Football Nigeria”© BETANO
    Juegos Olímpicos · Allstate · Pepsi · BETANO

More from SEK & GREY

Award-winning tech commercials

Questions

Who directed the Nokia “Tennis” commercial?

Johan Tappert directed it, produced by Woodpecker Film, for the agency SEK & GREY.

Which agency made Nokia “Tennis”?

SEK & GREY created it for Nokia (2003).

What awards did Nokia “Tennis” win?

1 awards, including Clio 2003 Bronze — Television/Cinema / Electronic Equipment.

What is the tagline of Nokia “Tennis”?

“Connecting People”

Sources for the credits and awards

web.archive.org