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Lapin Kulta “Lapland Tips” 1997

Lapin Kulta “Lapland Tips” (1997) is a Lapin Kulta commercial directed by Eric Saarinen for SEK & GREY, produced by Plum Productions. It won one award: Clio 1997 Silver — Television/Cinema / Cinematography.

Experience the raw, untamed beauty of Lapland's nature, from majestic owls to powerful waterfalls, culminating in a refreshing Lapin Kulta beer.

Video: Eric Saarinen Films on YouTube

Shot by shot

  1. A wide shot of a serene, snow-covered landscape with a calm lake reflecting the colorful sky at dusk, featuring scattered rocks in the foreground.© Lapin Kulta0:00
  2. A majestic snowy owl with bright yellow eyes sits perched on a branch, turning its head to look around, against a blurred sunset sky.© Lapin Kulta0:04
  3. A close-up shot of melting ice with a warm, blurry background, as water drips from the ice, creating a serene and natural scene.© Lapin Kulta0:06
  4. A wide shot of a serene lake reflecting the vibrant colors of a sunset sky, surrounded by snow-capped mountains and dark forests.© Lapin Kulta0:10
  5. A close-up of water flowing over rocks transitions to a wide shot of a powerful waterfall cascading over snowy rocks under a dramatic sky at dusk.© Lapin Kulta0:22
  6. A close-up shot shows several large, dark rocks tumbling down a rocky cliff face into a rushing river, creating splashes.© Lapin Kulta0:31
  7. A white arctic fox with a fluffy tail runs across a snowy, icy landscape with water in the foreground.© Lapin Kulta0:33
  8. A wide shot of a serene lake reflecting the vibrant colors of a sunset sky, surrounded by snow-capped mountains and dark forests.© Lapin Kulta0:34
  9. A hand holds a cold glass of Lapin Kulta beer, with condensation and foam, against a dramatic sunset sky over mountains.© Lapin Kulta0:38

Stills © Lapin Kulta. Made by SEK & GREY, Plum Productions and Eric Saarinen.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Lapland's pristine nature and wildlife, captured in stunning visuals, leads to a refreshing beer.

nature's grandeurwildlife cameoelemental forcesserene landscapesproduct as rewardsensory experience

The cut

Length
45 s
Shots
9
Average shot
5.0 s

What creatives use Lapin Kulta “Lapland Tips” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lapin Kulta “Lapland Tips”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a serene, snow-covered landscape with a calm lake reflecting the colorful sky at dusk, featuring scattered rocks in the foreground.© Lapin KultaA majestic snowy owl with bright yellow eyes sits perched on a branch, turning its head to look around, against a blurred sunset sky.© Lapin KultaA close-up shot of melting ice with a warm, blurry background, as water drips from the ice, creating a serene and natural scene.© Lapin KultaA wide shot of a serene lake reflecting the vibrant colors of a sunset sky, surrounded by snow-capped mountains and dark forests.© Lapin Kulta
    Frames from Lapin Kulta “Lapland Tips”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lapin Kulta “Lapland Tips” in order, with its length, framing and what happens in it.

    A wide shot of a serene, snow-covered landscape with a calm lake reflecting the colorful sky at dusk, featuring scattered rocks in the foreground.© Lapin KultaA majestic snowy owl with bright yellow eyes sits perched on a branch, turning its head to look around, against a blurred sunset sky.© Lapin KultaA close-up shot of melting ice with a warm, blurry background, as water drips from the ice, creating a serene and natural scene.© Lapin KultaA wide shot of a serene lake reflecting the vibrant colors of a sunset sky, surrounded by snow-capped mountains and dark forests.© Lapin KultaA close-up of water flowing over rocks transitions to a wide shot of a powerful waterfall cascading over snowy rocks under a dramatic sky at dusk.© Lapin KultaA close-up shot shows several large, dark rocks tumbling down a rocky cliff face into a rushing river, creating splashes.© Lapin Kulta
    Length: 45 s · Shots: 9 · Average shot: 5.0 s

  3. 03Ad ideas: every spot built on a nature's grandeur

    Before you present an idea, you need to know who has done it, and how.

    Lapin Kulta “Lapland Tips” is built on a nature's grandeur. Search the library by idea to see every spot that uses it.

    Mercedes-Benz “In the Long Run”© Mercedes-BenzLouis Vuitton “A Journey”© Louis VuittonOklahoma Tourism “Oklahoma Native America”© Oklahoma TourismHoka “Hoka | Bird's Eye”© Hoka
    Mercedes-Benz · Louis Vuitton · Oklahoma Tourism · Hoka

More from SEK & GREY

Award-winning beer commercials

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  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Lapin Kulta “Lapland Tips” commercial?

Eric Saarinen directed it, produced by Plum Productions, for the agency SEK & GREY.

Which agency made Lapin Kulta “Lapland Tips”?

SEK & GREY created it for Lapin Kulta (1997).

What awards did Lapin Kulta “Lapland Tips” win?

1 awards, including Clio 1997 Silver — Television/Cinema / Cinematography.

Sources for the credits and awards

web.archive.org