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Nissan “Running Box” 2023

Nissan “Running Box” (2023) is a Nissan commercial directed by Manu Mazzaro for TBWA\Buenos Aires, produced by Landia. It won 3 awards, including El Ojo de Iberoamérica 2023 Silver Producción Audiovisual – PA18 – Edición.

A woman in traditional Japanese attire transforms into a modern driver, navigating a vibrant, neon-lit city in a Nissan Sentra, symbolizing freedom and self-discovery.

Video: LANDIA on Vimeo

Shot by shot

  1. A young woman with elaborate hair and makeup, wearing traditional Japanese attire, looks down with a somber expression as snow falls around her.© Nissan0:00
  2. An aerial view of a city at night, with tall buildings and illuminated streets stretching into the distance under a dark sky.© Nissan0:12
  3. Three people sit around a low table in a dimly lit room with Japanese-style screens and neon text, as a red circle highlights a small object.© Nissan0:22
  4. A man in silhouette sits on a car hood, looking at a building covered in bright neon signs at night in a city.© Nissan0:31
  5. A man with dark, curly hair stands in front of a bright pink neon sign, partially obscured by the silhouette of a car's roof and windshield.© Nissan0:37
  6. The sun shines through the vibrant red leaves of a tree, with a building partially visible on the left side of the frame.© Nissan0:41
  7. A muscular, tattooed man with a beard stands shirtless, looking down at the camera in a dimly lit, atmospheric room with a patterned ceiling.© Nissan0:47
  8. A Nissan car wheel with a visible logo spins rapidly, creating a blurred effect, as colorful lights flash behind it in a dark setting.© Nissan0:50
  9. A man in a light shirt and dark pants stands barefoot in shallow water, facing a large circular opening with water cascading down in an interior setting.© Nissan0:58
  10. A blurry, dark shot of a car's interior, possibly the dashboard or seats, with a hint of light in the background.© Nissan1:02
  11. A white Nissan sedan drives on a multi-lane road lined with trees that have vibrant red foliage, under an overcast sky.© Nissan1:06
  12. A man stands in a dark, futuristic tunnel, looking at a large, abstract face projected on a screen, then a white car with headlights on appears in darkness.© Nissan1:12

Stills © Nissan. Made by TBWA\Buenos Aires, Landia and Manu Mazzaro.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Traditional Japanese aesthetics meet modern urban driving, symbolizing freedom and self-discovery.

cultural fusiontransformation journeyurban explorationneon aestheticsdreamlike sequenceshidden identity

The cut

Length
100 s
Shots
62
Average shot
1.6 s

What creatives use Nissan “Running Box” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nissan “Running Box”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with elaborate hair and makeup, wearing traditional Japanese attire, looks down with a somber expression as snow falls around her.© NissanAn aerial view of a city at night, with tall buildings and illuminated streets stretching into the distance under a dark sky.© NissanThree people sit around a low table in a dimly lit room with Japanese-style screens and neon text, as a red circle highlights a small object.© NissanA man in silhouette sits on a car hood, looking at a building covered in bright neon signs at night in a city.© Nissan
    Frames from Nissan “Running Box”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nissan “Running Box” in order, with its length, framing and what happens in it.

    A young woman with elaborate hair and makeup, wearing traditional Japanese attire, looks down with a somber expression as snow falls around her.© NissanAn aerial view of a city at night, with tall buildings and illuminated streets stretching into the distance under a dark sky.© NissanThree people sit around a low table in a dimly lit room with Japanese-style screens and neon text, as a red circle highlights a small object.© NissanA man in silhouette sits on a car hood, looking at a building covered in bright neon signs at night in a city.© NissanA man with dark, curly hair stands in front of a bright pink neon sign, partially obscured by the silhouette of a car's roof and windshield.© NissanThe sun shines through the vibrant red leaves of a tree, with a building partially visible on the left side of the frame.© Nissan
    Length: 100 s · Shots: 62 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a cultural fusion

    Before you present an idea, you need to know who has done it, and how.

    Nissan “Running Box” is built on a cultural fusion. Search the library by idea to see every spot that uses it.

    Singapore Tourism Board “Together We Rise”© Singapore Tourism BoardCoca-Cola “Ballroom”© Coca-ColaOreo “Oreo x The Forbidden City Campaign”© OreoMixxtail “Expreso Caipiroska”© Mixxtail
    Singapore Tourism Board · Coca-Cola · Oreo · Mixxtail

More commercials by Manu Mazzaro

  • Pinacoteca do Estado de São Paulo "Antropophagy" (2018) commercial still© Pinacoteca do Estado de São PauloPinacoteca do Estado de São Paulo “Antropophagy” 2018Dir. Manu Mazzaro · F/Nazca Saatchi & SaatchiD&AD Wood Pencil 2018
  • Beck's "Brasil - Bitterness Awakens" (2022) commercial still© Beck'sBeck's “Brasil - Bitterness Awakens” 2022Dir. Manu Mazzaro · AKQA Casa
  • Bradesco Saúde "Decades" (2020) commercial still© Bradesco SaúdeBradesco Saúde “Decades” 2020Dir. Manu Mazzaro · AlmapBBDO
  • Brazilian Creative Club Festival "WELCOME TO THE UNKNOWN" (2018) commercial still© Brazilian Creative Club FestivalBrazilian Creative Club Festival “WELCOME TO THE UNKNOWN” 2018Dir. Manu Mazzaro · FCB

More from TBWA\Buenos Aires

Award-winning auto commercials

Questions

Who directed the Nissan “Running Box” commercial?

Manu Mazzaro directed it, produced by Landia, for the agency TBWA\Buenos Aires.

Which agency made Nissan “Running Box”?

TBWA\Buenos Aires created it for Nissan (2023).

What awards did Nissan “Running Box” win?

3 awards, including El Ojo de Iberoamérica 2023 Silver Producción Audiovisual – PA18 – Edición, El Ojo de Iberoamérica 2023 Silver Producción Audiovisual – PA2 – Dirección de Arte and El Ojo de Iberoamérica 2023 Bronze Producción Audiovisual – PA1 – Fotografía.

Sources for the credits and awards

elojodeiberoamerica.com