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McDonald’s “Amigos” 2025

McDonald’s “Amigos” (2025) is a McDonald’s commercial directed by Maureen Hufnagel for TBWA\Buenos Aires, produced by Landia. It won 2 awards, including El Ojo de Iberoamérica 2025 Gold Producción Audiovisual.

A heartwarming narrative follows two boys through various stages of their friendship, from childhood adventures to shared moments of support, culminating in a visit to McDonald's as young adults.

Video: TBWA \ Buenos Aires on Vimeo

Shot by shot

  1. Two children play in the back of a pickup truck, parked in a field in front of a large barn at golden hour.© McDonald’s0:00
  2. McDonald’s “Amigos”, shot 3© McDonald’s0:02
  3. Sunlight streams through a window, casting abstract shapes and a person's shadow onto a textured floor, creating a play of light and dark.© McDonald’s0:03
  4. A young person in a green sleeveless shirt gestures with their hands, interacting with someone off-screen in a dimly lit interior.© McDonald’s0:09
  5. A person's hands are on the steering wheel of an arcade racing game, showing a red car on a city track.© McDonald’s0:15
  6. A boy with dark hair and a light shirt watches another boy on a bike with a number 5 jersey ride away in a dusty outdoor setting.© McDonald’s0:20
  7. McDonald’s “Amigos”, shot 25© McDonald’s0:23
  8. A young man, wet and shirtless, throws a blue water balloon from the back of a moving truck on a sunny day.© McDonald’s0:24
  9. A child applies an ice pack to a scraped knee, then two children sit close together, talking and gesturing in a dimly lit room.© McDonald’s0:30
  10. A person in a red tank top shaves another person's head with electric clippers, focusing on the side of their head in a close-up shot.© McDonald’s0:36
  11. A father and son walk into a McDonald's restaurant, passing other customers seated at tables, with the son looking around curiously.© McDonald’s0:49
  12. A young boy with curly hair looks up, his face expressing joy, with another child out of focus in the background outdoors.© McDonald’s0:59

Stills © McDonald’s. Made by TBWA\Buenos Aires, Landia and Maureen Hufnagel.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A lifelong friendship, from childhood to adulthood, celebrated with McDonald's Happy Meals.

Tagline: “Jugar como amigo, jugar como papá.”

childhood nostalgiacoming-of-ageenduring friendshipshared experiencesparental guidancerites of passage

The cut

Length
65 s
Shots
48
Average shot
1.3 s

What creatives use McDonald’s “Amigos” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of McDonald’s “Amigos”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two children play in the back of a pickup truck, parked in a field in front of a large barn at golden hour.© McDonald’sMcDonald’s “Amigos”, 0:02© McDonald’sSunlight streams through a window, casting abstract shapes and a person's shadow onto a textured floor, creating a play of light and dark.© McDonald’sA young person in a green sleeveless shirt gestures with their hands, interacting with someone off-screen in a dimly lit interior.© McDonald’s
    Frames from McDonald’s “Amigos”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of McDonald’s “Amigos” in order, with its length, framing and what happens in it.

    Two children play in the back of a pickup truck, parked in a field in front of a large barn at golden hour.© McDonald’sMcDonald’s “Amigos”, 0:02© McDonald’sSunlight streams through a window, casting abstract shapes and a person's shadow onto a textured floor, creating a play of light and dark.© McDonald’sA young person in a green sleeveless shirt gestures with their hands, interacting with someone off-screen in a dimly lit interior.© McDonald’sA person's hands are on the steering wheel of an arcade racing game, showing a red car on a city track.© McDonald’sA boy with dark hair and a light shirt watches another boy on a bike with a number 5 jersey ride away in a dusty outdoor setting.© McDonald’s
    Length: 65 s · Shots: 48 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a childhood nostalgia

    Before you present an idea, you need to know who has done it, and how.

    McDonald’s “Amigos” is built on a childhood nostalgia. Search the library by idea to see every spot that uses it.

    McDonald's “Being Six”© McDonald'sTuI “Bear”© TuIHornbach “Stairway”© HornbachIron City Beer “Beer Truck”© Iron City Beer
    McDonald's · TuI · Hornbach · Iron City Beer

More commercials by Maureen Hufnagel

  • Flow "Primavera suena con Flow" (2023) commercial still© FlowFlow “Primavera suena con Flow” 2023Dir. Maureen Hufnagel · Don ArgentinaEl Ojo de Iberoamérica Bronze 2023

More from TBWA\Buenos Aires

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the McDonald’s “Amigos” commercial?

Maureen Hufnagel directed it, produced by Landia, for the agency TBWA\Buenos Aires.

Which agency made McDonald’s “Amigos”?

TBWA\Buenos Aires created it for McDonald’s (2025).

What awards did McDonald’s “Amigos” win?

2 awards, including El Ojo de Iberoamérica 2025 Gold Producción Audiovisual and El Ojo de Iberoamérica 2025 Silver Producción Audiovisual.

What is the tagline of McDonald’s “Amigos”?

“Jugar como amigo, jugar como papá.”

Sources for the credits and awards

elojodeiberoamerica.com