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Nike “Thanksgiving” 2005

Nike “Thanksgiving” (2005) is a Nike commercial directed by David Horowitz for MTV In-House, produced by MTV On-Air Promos. It won one award: Clio 2005 Silver — Television/Cinema / Media Promotion.

A family Thanksgiving dinner takes a dramatic turn when the patriarch appears to suffer a heart attack, only for it to be revealed as a prank.

Video: Nathan Byrne on Vimeo

Shot by shot

  1. A family of seven people, including children and adults, are seated around a dining table in a brightly lit dining room, eating a meal.© Nike0:00
  2. A man in his 60s, wearing a brown jacket and light shirt, looks down as a woman's hand gestures in front of him in an interior setting.© Nike0:02
  3. A distressed older man in a brown jacket clutches his chest, eyes closed in pain, in an interior setting.© Nike0:07
  4. A man in his 60s, wearing a suit jacket and collared shirt, grimaces in pain or discomfort in an interior setting.© Nike0:10
  5. A woman in a green cardigan and scarf leans over a dining table, looking down at a man on the floor, while another man stands at the table.© Nike0:12
  6. A man in a patterned sweater and blue polo shirt talks to someone off-screen, while a woman and another man are blurred in the background at a family gathering.© Nike0:15
  7. A man with gray hair and a green blanket is lying on the floor, grimacing in pain as a woman's hands hold his head.© Nike0:16
  8. A woman in a maroon shirt holds a crying child at a dining table, looking off-screen with a worried expression during a Thanksgiving meal.© Nike0:20
  9. A woman in a beige cardigan and red pants stands at a dining table, looking concerned, while a man talks on the phone in the background and children play on the floor.© Nike0:22
  10. An older woman in a green sweater leans over a younger woman lying on the floor, both laughing in an interior setting.© Nike0:24
  11. A family gathers around a dining table, looking down at a man on the floor, while another man talks on the phone in the foreground.© Nike0:33
  12. A man in a patterned sweater looks down and smiles, with a woman partially visible in the foreground, in an interior setting.© Nike0:37

Stills © Nike. Made by MTV In-House, MTV On-Air Promos and David Horowitz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A Thanksgiving dinner prank to highlight MTV's edgy, youth-focused content.

Tagline: “MTV: Not Suitable For Use By Adults”

family gatheringmedical emergency prankshock and reliefintergenerational humorhidden camera style

The cut

Length
45 s
Shots
25
Average shot
1.8 s

What creatives use Nike “Thanksgiving” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Thanksgiving”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A family of seven people, including children and adults, are seated around a dining table in a brightly lit dining room, eating a meal.© NikeA man in his 60s, wearing a brown jacket and light shirt, looks down as a woman's hand gestures in front of him in an interior setting.© NikeA distressed older man in a brown jacket clutches his chest, eyes closed in pain, in an interior setting.© NikeA man in his 60s, wearing a suit jacket and collared shirt, grimaces in pain or discomfort in an interior setting.© Nike
    Frames from Nike “Thanksgiving”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Thanksgiving” in order, with its length, framing and what happens in it.

    A family of seven people, including children and adults, are seated around a dining table in a brightly lit dining room, eating a meal.© NikeA man in his 60s, wearing a brown jacket and light shirt, looks down as a woman's hand gestures in front of him in an interior setting.© NikeA distressed older man in a brown jacket clutches his chest, eyes closed in pain, in an interior setting.© NikeA man in his 60s, wearing a suit jacket and collared shirt, grimaces in pain or discomfort in an interior setting.© NikeA woman in a green cardigan and scarf leans over a dining table, looking down at a man on the floor, while another man stands at the table.© NikeA man in a patterned sweater and blue polo shirt talks to someone off-screen, while a woman and another man are blurred in the background at a family gathering.© Nike
    Length: 45 s · Shots: 25 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a family gathering

    Before you present an idea, you need to know who has done it, and how.

    Nike “Thanksgiving” is built on a family gathering. Search the library by idea to see every spot that uses it.

    Tesco “That's What Makes It Christmas”© TescoHeaps Normal “Stay Normal”© Heaps NormalLipton “Ditch the Glitch”© LiptonCif “Sobremesa”© Cif
    Tesco · Heaps Normal · Lipton · Cif

More commercials by David Horowitz

More from MTV In-House

  • Mtv "Foosball" (2005) commercial still© MtvMtv “Foosball” 2005Dir. Randy Krallman · MTV In-HouseD&AD Wood Pencil 2005

Award-winning media & entertainment commercials

Questions

Who directed the Nike “Thanksgiving” commercial?

David Horowitz directed it, produced by MTV On-Air Promos, for the agency MTV In-House.

Which agency made Nike “Thanksgiving”?

MTV In-House created it for Nike (2005).

What awards did Nike “Thanksgiving” win?

1 awards, including Clio 2005 Silver — Television/Cinema / Media Promotion.

What is the tagline of Nike “Thanksgiving”?

“MTV: Not Suitable For Use By Adults”

Sources for the credits and awards

web.archive.org