framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Ikea “Ikea solutions” 2007

Ikea “Ikea solutions” (2007) is an Ikea commercial directed by David Horowitz for La Chose, produced by Les Telecreateurs. It won one award: Epica 2007 Silver Homes, Furnishings & Appliances.

This ad showcases the versatility and ease of assembly of IKEA's BESTÅ storage system, highlighting how it can be customized to fit any home and style.

Video: IKEA USA on YouTube

Shot by shot

  1. A wide shot of a modern living room with a yellow couch, a TV, and light green cabinets, showcasing organized storage solutions.© Ikea0:00
  2. A person's hands assemble a white furniture panel from a cardboard box on a wooden floor, with other panels nearby.© Ikea0:05
  3. A woman's hands turn the page of an IKEA instruction manual for a "BESTÅ" furniture piece, showing assembly diagrams on a white surface.© Ikea0:06
  4. A person's hand places a grey plastic furniture connector onto a white board, inside a cardboard box.© Ikea0:07
  5. A close-up shot shows a white furniture panel with screws, surrounded by cardboard and other parts, with the text "Building is simple." overlaid.© Ikea0:08
  6. A person's hands assemble a white piece of furniture with a screwdriver, with the text "Building is simple" overlaid.© Ikea0:09
  7. A wide shot of a modern living room with white cabinets, a large TV, and a yellow armchair, with text overlayed.© Ikea0:11
  8. A wide shot of a modern living room with blue walls and dark grey modular shelving units, featuring a TV, a baseball glove, and a green vase.© Ikea0:15
  9. A modern TV stand with a television on top, a plant, and a white stool, with the text "What will you create?" on screen.© Ikea0:18
  10. A blue and wood cabinet with glasses and a cake stand inside, next to a white chair and a spiral staircase, with text overlay.© Ikea0:20
  11. A computer screen displays the IKEA website with various services and products, while text overlays the bottom of the screen.© Ikea0:23
  12. A computer screen shows the IKEA website's "BEST Storage Planner" as a user drags and drops furniture modules to design a storage unit.© Ikea0:25

Stills © Ikea. Made by La Chose, Les Telecreateurs and David Horowitz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the ease of assembly and endless customization possibilities of IKEA's BESTÅ system.

Tagline: “What will you create?”

product demonstrationbefore and afterDIY empowermentcustomization showcaseaspirational lifestyle

The cut

Length
30 s
Shots
24
Average shot
1.3 s

What creatives use Ikea “Ikea solutions” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ikea “Ikea solutions”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a modern living room with a yellow couch, a TV, and light green cabinets, showcasing organized storage solutions.© IkeaA person's hands assemble a white furniture panel from a cardboard box on a wooden floor, with other panels nearby.© IkeaA woman's hands turn the page of an IKEA instruction manual for a "BESTÅ" furniture piece, showing assembly diagrams on a white surface.© IkeaA person's hand places a grey plastic furniture connector onto a white board, inside a cardboard box.© Ikea
    Frames from Ikea “Ikea solutions”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ikea “Ikea solutions” in order, with its length, framing and what happens in it.

    A wide shot of a modern living room with a yellow couch, a TV, and light green cabinets, showcasing organized storage solutions.© IkeaA person's hands assemble a white furniture panel from a cardboard box on a wooden floor, with other panels nearby.© IkeaA woman's hands turn the page of an IKEA instruction manual for a "BESTÅ" furniture piece, showing assembly diagrams on a white surface.© IkeaA person's hand places a grey plastic furniture connector onto a white board, inside a cardboard box.© IkeaA close-up shot shows a white furniture panel with screws, surrounded by cardboard and other parts, with the text "Building is simple." overlaid.© IkeaA person's hands assemble a white piece of furniture with a screwdriver, with the text "Building is simple" overlaid.© Ikea
    Length: 30 s · Shots: 24 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a product demonstration

    Before you present an idea, you need to know who has done it, and how.

    Ikea “Ikea solutions” is built on a product demonstration. Search the library by idea to see every spot that uses it.

    Burger King “Moldy Whopper”© Burger KingOld Spice “Smell Legendary”© Old SpicePurina Dog Chow “Every Day”© Purina Dog ChowAxe/Lynx “Axe lower body”© Axe/Lynx
    Burger King · Old Spice · Purina Dog Chow · Axe/Lynx

More commercials by David Horowitz

More from La Chose

  • La Sécurité Routière "Loss of control" (2016) commercial still© La Sécurité RoutièreLa Sécurité Routière “Loss of control” 2016Dir. Bruno Aveillan · La ChoseEpica Silver 2016
  • Securite Routiere "The Last Class" (2016) commercial still© Securite RoutiereSecurite Routiere “The Last Class” 2016Dir. Bruno Aveillan · La ChoseEurobest Silver 2016

Award-winning home commercials

Questions

Who directed the Ikea “Ikea solutions” commercial?

David Horowitz directed it, produced by Les Telecreateurs, for the agency La Chose.

Which agency made Ikea “Ikea solutions”?

La Chose created it for Ikea (2007).

What awards did Ikea “Ikea solutions” win?

1 awards, including Epica 2007 Silver Homes, Furnishings & Appliances.

What is the tagline of Ikea “Ikea solutions”?

“What will you create?”

Sources for the credits and awards

web.archive.org