framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Nike “New Fairies” 2022

Nike “New Fairies” (2022) is a Nike commercial for Wieden+Kennedy, produced by Gorila Filmes. It won 4 awards, including Cannes Lions 2022 Film Bronze, Clio Sports 2021 Bronze — Film / 61 seconds to 5 minutes and El Ojo de Iberoamérica 2021 Silver Film.

A young female skateboarder in a favela finds her inner fairy, inspiring others with her magical skateboarding tricks and the belief that dreams come true.

Video: Stink Films São Paulo on Vimeo

Shot by shot

  1. Two animated purple birds fly and land on power lines in front of a hillside favela at dusk.© Nike0:00
  2. A low-angle shot captures a chaotic tangle of power lines against a bright sky, with buildings on either side, as a person walks by.© Nike0:11
  3. A young female with long brown hair and a beanie wears a purple and white jacket with animated fairy wings, looking off-camera in an urban setting.© Nike0:21
  4. A young person with fairy wings on a skateboard performs a trick on a street with buildings and other people in the background.© Nike0:29
  5. A young female skateboarder in a purple hoodie and dark pants grinds on a red rail in a vibrant, urban setting, with other people watching in the background.© Nike0:37
  6. A young person with fairy wings skates on a rail, while other young people watch in a street with buildings in the background.© Nike0:40
  7. A cartoon mouse with large pink ears and a pink nose looks up from a dark pipe, its tongue sticking out, with a smaller mouse behind it.© Nike0:47
  8. Two animated mice, one light brown and one grey, are stacked on top of each other, looking up at a colorful, blurry background.© Nike0:52
  9. A person's feet, wearing black Nike sneakers and purple socks, are seen on a skateboard as they ride along a street at night.© Nike0:56
  10. A young person on a skateboard glides down a narrow street lined with buildings, surrounded by animated cartoon animals and fairies.© Nike1:01
  11. A young woman with fairy wings and a beanie walks forward as animated squirrels and birds follow her in an urban setting.© Nike1:13
  12. A young woman with long dark hair and a grey beanie with a Nike logo looks down, then up at the camera, then quickly away.© Nike1:21

Stills © Nike. Made by Wieden+Kennedy and Gorila Filmes.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Skateboarding girls in a favela with animated Disney-like fairies.

Tagline: “Play New”

urban fantasymagical realismunderdog storycommunity supportdreams come truehidden talent

The cut

Length
95 s
Shots
44
Average shot
2.1 s
Format
mixed

What creatives use Nike “New Fairies” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “New Fairies”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two animated purple birds fly and land on power lines in front of a hillside favela at dusk.© NikeA low-angle shot captures a chaotic tangle of power lines against a bright sky, with buildings on either side, as a person walks by.© NikeA young female with long brown hair and a beanie wears a purple and white jacket with animated fairy wings, looking off-camera in an urban setting.© NikeA young person with fairy wings on a skateboard performs a trick on a street with buildings and other people in the background.© Nike
    Frames from Nike “New Fairies”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “New Fairies” in order, with its length, framing and what happens in it.

    Two animated purple birds fly and land on power lines in front of a hillside favela at dusk.© NikeA low-angle shot captures a chaotic tangle of power lines against a bright sky, with buildings on either side, as a person walks by.© NikeA young female with long brown hair and a beanie wears a purple and white jacket with animated fairy wings, looking off-camera in an urban setting.© NikeA young person with fairy wings on a skateboard performs a trick on a street with buildings and other people in the background.© NikeA young female skateboarder in a purple hoodie and dark pants grinds on a red rail in a vibrant, urban setting, with other people watching in the background.© NikeA young person with fairy wings skates on a rail, while other young people watch in a street with buildings in the background.© Nike
    Length: 95 s · Shots: 44 · Average shot: 2.1 s · Format: mixed

  3. 03Ad ideas: every spot built on a urban fantasy

    Before you present an idea, you need to know who has done it, and how.

    Nike “New Fairies” is built on a urban fantasy. Search the library by idea to see every spot that uses it.

    Genesis “No Old Ideas”© GenesisO₂ Deutschland “Every Home”© O₂ DeutschlandAdobe Photoshop “Fantastic Voyage”© Adobe PhotoshopRenault “Roland Garros”© Renault
    Genesis · O₂ Deutschland · Adobe Photoshop · Renault

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Which agency made Nike “New Fairies”?

Wieden+Kennedy created it for Nike (2022).

What awards did Nike “New Fairies” win?

4 awards, including Cannes Lions 2022 Film Bronze, Clio Sports 2021 Bronze — Film / 61 seconds to 5 minutes, El Ojo de Iberoamérica 2021 Silver Film and LIA 2021 Bronze — Online Film / Apparel.

What is the tagline of Nike “New Fairies”?

“Play New”

Sources for the credits and awards

The WorkThe Workelojodeiberoamerica.comclios.com2021.liaentries.com