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Nike Japan “Imperfect You” 2024

Nike Japan “Imperfect You” (2024) is a Nike Japan commercial directed by Georgia Hudson for Wieden+Kennedy, produced by Park Pictures. It won 2 awards, including Clio 2024 Silver — Film Craft / Direction and Ciclope 2024 Bronze Production Direction (61 To 120 Seconds).

A young Japanese woman struggles with societal pressures and self-doubt, but finds her inner strength and unique path through sports and self-expression, inspiring others to embrace their imperfections.

Video: Georgia Hudson on Vimeo

Shot by shot

  1. A young Japanese woman with short dark hair and a white t-shirt looks down with a concerned expression in a dimly lit room.© Nike Japan0:02
  2. A woman in a bright green and yellow kimono walks across a dirt courtyard in front of a traditional Japanese building, while other people in kimonos are visible in the background.© Nike Japan0:29
  3. A young woman with traditional Japanese white face makeup and painted eyebrows looks around nervously, holding a fan in front of her mouth, outdoors.© Nike Japan0:40
  4. A yellow taxi cab with red stripes drives away from the camera down a narrow street lined with old buildings in a Japanese city.© Nike Japan0:50
  5. A young Japanese woman with a bob haircut and a red sweater looks up with a concerned expression, holding a pink flower indoors.© Nike Japan1:05
  6. A young woman on a subway train looks at an advertisement, then the scene transitions to an office full of people in suits doing synchronized stretches.© Nike Japan1:22
  7. A young woman in a business suit holds a glowing pink heart in her hands, looking surprised, while men in suits stretch in a train car.© Nike Japan1:34
  8. A young female in a traditional Japanese kimono runs down a narrow street, kicking a soccer ball, as blue butterflies flutter around her.© Nike Japan1:46
  9. A young person in a purple shirt and dark pants performs a breakdancing move with a soccer ball on a brick sidewalk in a bustling city street.© Nike Japan1:53
  10. A young female soccer player in a black and white jersey dribbles a soccer ball down a narrow, illuminated street in a Japanese city at dusk.© Nike Japan2:00
  11. Two women in sumo wrestling attire grapple in a narrow, urban alleyway, surrounded by traditional Japanese buildings under a cloudy sky.© Nike Japan2:07
  12. A young woman with a bun in an oversized white t-shirt and teal socks skateboards through colorful clouds in a dreamlike setting.© Nike Japan2:24

Stills © Nike Japan. Made by Wieden+Kennedy, Park Pictures and Georgia Hudson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace your imperfections and find your unique strength through sports and self-expression.

Tagline: “Just Do It.”

fish out of watermagical realisminner monologuetransformation sequencefound familybreaking the mold

The cut

Length
167 s
Shots
109
Average shot
1.5 s

What creatives use Nike Japan “Imperfect You” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike Japan “Imperfect You”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Japanese woman with short dark hair and a white t-shirt looks down with a concerned expression in a dimly lit room.© Nike JapanA woman in a bright green and yellow kimono walks across a dirt courtyard in front of a traditional Japanese building, while other people in kimonos are visible in the background.© Nike JapanA young woman with traditional Japanese white face makeup and painted eyebrows looks around nervously, holding a fan in front of her mouth, outdoors.© Nike JapanA yellow taxi cab with red stripes drives away from the camera down a narrow street lined with old buildings in a Japanese city.© Nike Japan
    Frames from Nike Japan “Imperfect You”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike Japan “Imperfect You” in order, with its length, framing and what happens in it.

    A young Japanese woman with short dark hair and a white t-shirt looks down with a concerned expression in a dimly lit room.© Nike JapanA woman in a bright green and yellow kimono walks across a dirt courtyard in front of a traditional Japanese building, while other people in kimonos are visible in the background.© Nike JapanA young woman with traditional Japanese white face makeup and painted eyebrows looks around nervously, holding a fan in front of her mouth, outdoors.© Nike JapanA yellow taxi cab with red stripes drives away from the camera down a narrow street lined with old buildings in a Japanese city.© Nike JapanA young Japanese woman with a bob haircut and a red sweater looks up with a concerned expression, holding a pink flower indoors.© Nike JapanA young woman on a subway train looks at an advertisement, then the scene transitions to an office full of people in suits doing synchronized stretches.© Nike Japan
    Length: 167 s · Shots: 109 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Nike Japan “Imperfect You” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More commercials by Georgia Hudson

  • Nike "Stop At Nothing" (2020) commercial still© NikeNike “Stop At Nothing” 2020Dir. Georgia Hudson · Wieden+KennedyCreative Circle Silver 2020
  • V&A Museum "Creativity. It's What Makes Us" (2022) commercial still© V&A MuseumV&A Museum “Creativity. It's What Makes Us” 2022Dir. Georgia Hudson · adam&eve\TBWACiclope Bronze 2022
  • Renault "all lines lead to Roland-Garros with Renault 4 Roland-Garros E-Tech electric" (2026) commercial still© RenaultRenault “all lines lead to Roland-Garros with Renault 4 Roland-Garros E-Tech electric” 2026Dir. Georgia Hudson · Publicis Conseil
  • Department for Education "Department For Transport - The Bend" (2026) commercial still© Department for EducationDepartment for Education “Department For Transport - The Bend” 2026Dir. Georgia Hudson · AMV BBDO
  • JBL "Tour Pro 3" (2025) commercial still© JBLJBL “Tour Pro 3” 2025Dir. Georgia Hudson
  • Natwest "Team GB" (2024) commercial still© NatwestNatwest “Team GB” 2024Dir. Georgia Hudson · T&P

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike Japan “Imperfect You” commercial?

Georgia Hudson directed it, produced by Park Pictures, for the agency Wieden+Kennedy.

Which agency made Nike Japan “Imperfect You”?

Wieden+Kennedy created it for Nike Japan (2024).

What awards did Nike Japan “Imperfect You” win?

2 awards, including Clio 2024 Silver — Film Craft / Direction and Ciclope 2024 Bronze Production Direction (61 To 120 Seconds).

What is the tagline of Nike Japan “Imperfect You”?

“Just Do It.”

Sources for the credits and awards

awards.ciclopefestival.comclios.com