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Nike “Hypervenom” 2016

Nike “Hypervenom” (2016) is a Nike commercial directed by BUCK, produced by Buck. It won one award: ADC 2016 Gold Cube Motion — Motion / Animation.

This ad showcases the new Nike Hypervenom soccer cleats through dynamic CGI, emphasizing their deceptive nature and advanced design.

Video: nikeindia on YouTube

Shot by shot

  1. A dark, abstract background with a geometric, honeycomb-like pattern slowly emerges from the left side of the frame.© Nike0:00
  2. A close-up shot of a textured, dark surface with geometric patterns, as a red and orange glow emerges from underneath, creating a dynamic and mysterious visual.© Nike0:02
  3. A white soccer goal outline shatters into geometric pieces, revealing a dark, abstract background with a white dot in the center.© Nike0:05
  4. A dark, abstract shot of a soccer cleat, then a black background with white, wavy lines appearing and disappearing.© Nike0:06
  5. A white and orange Nike Hypervenom soccer cleat is shown in a dark setting, with a spotlight on the toe, then the cleat rotates to reveal the full shoe.© Nike0:09
  6. A macro shot of red particles forming a circular pattern, then transforming into a textured, grey surface with red accents.© Nike0:11
  7. A close-up shot of a grey Nike Hypervenom soccer shoe with a red collar, as red particles appear and disappear on its surface.© Nike0:13
  8. A white and red Nike Hypervenom soccer cleat is shown in a dark, abstract space.© Nike0:14
  9. A white and orange Nike Hypervenom soccer cleat floats in a dark space as red, textured tendrils grow and envelop it.© Nike0:16
  10. A red and black soccer cleat disintegrates into smoke and embers against a dark background, moving from left to right.© Nike0:22
  11. The words "INTRODUCING THE NEW HYPERVENOM" appear in black text on a red background, with a subtle gradient.© Nike0:23
  12. The red Nike swoosh logo appears on a black background.© Nike0:27

Stills © Nike. Made by Buck and BUCK.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

CGI morphing and abstract visuals highlight the Hypervenom's deceptive, powerful design.

Tagline: “DECEPTIVE BY NATURE”

product transformationabstract visualsdynamic CGImorphing elementsdark and moody aestheticproduct reveal

The cut

Length
30 s
Shots
19
Average shot
1.6 s
Format
cgi

What creatives use Nike “Hypervenom” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Hypervenom”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A dark, abstract background with a geometric, honeycomb-like pattern slowly emerges from the left side of the frame.© NikeA close-up shot of a textured, dark surface with geometric patterns, as a red and orange glow emerges from underneath, creating a dynamic and mysterious visual.© NikeA white soccer goal outline shatters into geometric pieces, revealing a dark, abstract background with a white dot in the center.© NikeA dark, abstract shot of a soccer cleat, then a black background with white, wavy lines appearing and disappearing.© Nike
    Frames from Nike “Hypervenom”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Hypervenom” in order, with its length, framing and what happens in it.

    A dark, abstract background with a geometric, honeycomb-like pattern slowly emerges from the left side of the frame.© NikeA close-up shot of a textured, dark surface with geometric patterns, as a red and orange glow emerges from underneath, creating a dynamic and mysterious visual.© NikeA white soccer goal outline shatters into geometric pieces, revealing a dark, abstract background with a white dot in the center.© NikeA dark, abstract shot of a soccer cleat, then a black background with white, wavy lines appearing and disappearing.© NikeA white and orange Nike Hypervenom soccer cleat is shown in a dark setting, with a spotlight on the toe, then the cleat rotates to reveal the full shoe.© NikeA macro shot of red particles forming a circular pattern, then transforming into a textured, grey surface with red accents.© Nike
    Length: 30 s · Shots: 19 · Average shot: 1.6 s · Format: cgi

  3. 03Ad ideas: every spot built on a product transformation

    Before you present an idea, you need to know who has done it, and how.

    Nike “Hypervenom” is built on a product transformation. Search the library by idea to see every spot that uses it.

    Honda “Civic Range”© HondaNike “Evolution”© NikeNintendo GameCube “In The Cube”© Nintendo GameCubeThe Danish Road Safety Council “Helmet Has Always Been A Good Idea - 1676”© The Danish Road Safety Council
    Honda · Nike · Nintendo GameCube · The Danish Road Safety Council

More commercials by BUCK

  • Alcoholics Anonymous "Doors" (2016) commercial still© Alcoholics AnonymousAlcoholics Anonymous “Doors” 2016Dir. BUCKADC Awards Gold 2016

Award-winning sport commercials

Questions

Who directed the Nike “Hypervenom” commercial?

BUCK directed it, produced by Buck.

What awards did Nike “Hypervenom” win?

1 awards, including ADC 2016 Gold Cube Motion — Motion / Animation.

What is the tagline of Nike “Hypervenom”?

“DECEPTIVE BY NATURE”

Sources for the credits and awards

oneclub.org