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Nike Golf “Swing” 2007

Nike Golf “Swing” (2007) is a Nike Golf commercial directed by Malcolm Venville for Wieden+Kennedy, produced by Anonymous Content. It won 2 awards, including Clio 2007 Silver — Television/Cinema / Music-Original and AICP Show 2007 Honoree Original Music.

Tiger Woods demonstrates his powerful golf swing in slow motion, highlighting the precision and artistry of his technique against a stark, dark background.

Video: Malcolm Venville on Vimeo

Shot by shot

  1. Tiger Woods, a male golfer in his 30s, wears a dark cap and shirt, looking intently at the camera in a dark studio.© Nike Golf0:00
  2. A golf club is positioned next to a golf ball on a tee, ready to be hit on a dark green golf course.© Nike Golf0:04
  3. A golfer's hands, one gloved, grip a golf club in a dark, dramatic setting, preparing for a swing.© Nike Golf0:08
  4. A male golfer in a black cap and shirt, with a white glove, holds a golf club, preparing to swing in a dark studio.© Nike Golf0:29
  5. A golf club swings and hits a golf ball off a tee on a patch of green grass against a dark background.© Nike Golf0:40
  6. A golf tee flies through the air after being hit, with a blurred green golf course in the foreground and a dark background.© Nike Golf0:44
  7. Tiger Woods, a male golfer in his 30s, wearing a black cap and shirt, swings a golf club in a studio void.© Nike Golf0:46
  8. A golf shoe with spikes is seen in a close-up shot, pressing into green grass against a dark background.© Nike Golf0:48

Stills © Nike Golf. Made by Wieden+Kennedy, Anonymous Content and Malcolm Venville.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Slow-motion golf swing as a ballet of power and precision.

Tagline: “Swing Portrait at nikegolf.com”

athlete as artistslow-motion spectacleminimalist aestheticfocus on skilliconic athletedramatic lighting

The cut

Length
60 s
Shots
15
Average shot
4.0 s

What creatives use Nike Golf “Swing” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike Golf “Swing”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Tiger Woods, a male golfer in his 30s, wears a dark cap and shirt, looking intently at the camera in a dark studio.© Nike GolfA golf club is positioned next to a golf ball on a tee, ready to be hit on a dark green golf course.© Nike GolfA golfer's hands, one gloved, grip a golf club in a dark, dramatic setting, preparing for a swing.© Nike GolfA male golfer in a black cap and shirt, with a white glove, holds a golf club, preparing to swing in a dark studio.© Nike Golf
    Frames from Nike Golf “Swing”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike Golf “Swing” in order, with its length, framing and what happens in it.

    Tiger Woods, a male golfer in his 30s, wears a dark cap and shirt, looking intently at the camera in a dark studio.© Nike GolfA golf club is positioned next to a golf ball on a tee, ready to be hit on a dark green golf course.© Nike GolfA golfer's hands, one gloved, grip a golf club in a dark, dramatic setting, preparing for a swing.© Nike GolfA male golfer in a black cap and shirt, with a white glove, holds a golf club, preparing to swing in a dark studio.© Nike GolfA golf club swings and hits a golf ball off a tee on a patch of green grass against a dark background.© Nike GolfA golf tee flies through the air after being hit, with a blurred green golf course in the foreground and a dark background.© Nike Golf
    Length: 60 s · Shots: 15 · Average shot: 4.0 s

  3. 03Ad ideas: every spot built on a minimalist aesthetic

    Before you present an idea, you need to know who has done it, and how.

    Nike Golf “Swing” is built on a minimalist aesthetic. Search the library by idea to see every spot that uses it.

    New Balance “Grey Days”© New BalanceAudi “Audi Rings”© AudiOpenAI “The Intelligence Age”© OpenAIHennessy “Board Game”© Hennessy
    New Balance · Audi · OpenAI · Hennessy

More commercials by Malcolm Venville

  • Volkswagen of America "Squares" (2003) commercial still© Volkswagen of AmericaVolkswagen of America “Squares” 2003Dir. Malcolm Venville · Arnold WorldwideThe One Show Gold 2003
  • NSPCC "Can't Look" (2000) commercial still© NSPCCNSPCC “Can't Look” 2000Dir. Malcolm Venville · Saatchi & SaatchiBritish Arrows Gold 2000
  • Kiss FM "Music is Life" (1996) commercial still© Kiss FMKiss FM “Music is Life” 1996Dir. Malcolm Venville · Abbott Mead Vickers BBDOBritish Arrows Gold 1996
  • Doh Tobacco Control Campaign "Smoking Kids" (2004) commercial still© Doh Tobacco Control CampaignDoh Tobacco Control Campaign “Smoking Kids” 2004Dir. Malcolm Venville · Abbott Mead Vickers BBDOBritish Arrows Bronze 2004
  • Nokia "Don’t Fence Me In" (2011) commercial still© NokiaNokia “Don’t Fence Me In” 2011Dir. Malcolm Venville · Wieden+KennedyAICP Awards Honoree 2011
  • Axe "Frog" (2022) commercial still© AxeAxe “Frog” 2022Dir. Malcolm Venville

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike Golf “Swing” commercial?

Malcolm Venville directed it, produced by Anonymous Content, for the agency Wieden+Kennedy.

Which agency made Nike Golf “Swing”?

Wieden+Kennedy created it for Nike Golf (2007).

What awards did Nike Golf “Swing” win?

2 awards, including Clio 2007 Silver — Television/Cinema / Music-Original and AICP Show 2007 Honoree Original Music.

What is the tagline of Nike Golf “Swing”?

“Swing Portrait at nikegolf.com”

Sources for the credits and awards

aicpawards.comweb.archive.org