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Nike “Evolution” 2005

Nike “Evolution” (2005) is a Nike commercial directed by Neill Blomkamp for Wieden+Kennedy, produced by The Embassy VFX. It won 7 awards, including Clio 2005 Gold — Television/Cinema / Animation, D&AD 2005 Wood Pencil — TV & Cinema Advertising / Television Commercials - Individual up to and including 30 seconds and One Show 2005 Bronze Pencil — Consumer Television.

This ad showcases the evolution of Nike basketball shoes through a mesmerizing stop-motion animation, transforming classic designs into modern innovations on a basketball court.

Video: The Embassy on Vimeo

Shot by shot

  1. A white Nike Blazer shoe with a black swoosh appears on a basketball court, with a bridge in the blurry background.© Nike0:00
  2. A white high-top sneaker on a basketball court transforms, with parts of the shoe peeling away and reforming into a newer design.© Nike0:02
  3. A white Nike sneaker transforms into a newer model on a tennis court, with the Eiffel Tower visible in the background.© Nike0:04
  4. A white, purple, and blue Nike sneaker deconstructs itself on a basketball court with a bridge in the background.© Nike0:06
  5. A white and black basketball shoe rapidly assembles itself from torn pieces on a tennis court, with a bridge in the blurry background.© Nike0:08
  6. A white and black basketball shoe with a cartoonish toe sits on a basketball court, slowly deforming as if melting.© Nike0:09
  7. A grey Nike sneaker assembles itself from pieces on a tennis court, with a bridge visible in the background.© Nike0:11
  8. A grey Nike basketball shoe with black bristles on its sole rotates on a red outdoor court, with a bridge in the blurry background.© Nike0:14
  9. A silver and black Nike basketball shoe with red accents sits on a concrete surface, with a bridge in the background.© Nike0:18
  10. A silver and red Nike football boot with studs is shown on a red and grey outdoor court, with a bridge in the background.© Nike0:19
  11. A stone shoe transforms into a modern athletic shoe with laces wrapping around it, on a concrete surface with a bridge in the background.© Nike0:21
  12. A white and red Nike basketball shoe assembles itself from pieces on a concrete court, with a bridge in the blurry background.© Nike0:24

Stills © Nike. Made by Wieden+Kennedy, The Embassy VFX and Neill Blomkamp.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Nike shoes evolve through stop-motion, highlighting innovation and heritage.

Tagline: “nikebasketball.com”

product transformationstop-motion animationevolutionary journeyproduct showcasetime-lapse effect

The cut

Length
30 s
Shots
24
Average shot
1.3 s
Format
stop motion

What creatives use Nike “Evolution” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Evolution”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A white Nike Blazer shoe with a black swoosh appears on a basketball court, with a bridge in the blurry background.© NikeA white high-top sneaker on a basketball court transforms, with parts of the shoe peeling away and reforming into a newer design.© NikeA white Nike sneaker transforms into a newer model on a tennis court, with the Eiffel Tower visible in the background.© NikeA white, purple, and blue Nike sneaker deconstructs itself on a basketball court with a bridge in the background.© Nike
    Frames from Nike “Evolution”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Evolution” in order, with its length, framing and what happens in it.

    A white Nike Blazer shoe with a black swoosh appears on a basketball court, with a bridge in the blurry background.© NikeA white high-top sneaker on a basketball court transforms, with parts of the shoe peeling away and reforming into a newer design.© NikeA white Nike sneaker transforms into a newer model on a tennis court, with the Eiffel Tower visible in the background.© NikeA white, purple, and blue Nike sneaker deconstructs itself on a basketball court with a bridge in the background.© NikeA white and black basketball shoe rapidly assembles itself from torn pieces on a tennis court, with a bridge in the blurry background.© NikeA white and black basketball shoe with a cartoonish toe sits on a basketball court, slowly deforming as if melting.© Nike
    Length: 30 s · Shots: 24 · Average shot: 1.3 s · Format: stop motion

  3. 03Ad ideas: every spot built on a product transformation

    Before you present an idea, you need to know who has done it, and how.

    Nike “Evolution” is built on a product transformation. Search the library by idea to see every spot that uses it.

    Nike “Hypervenom”© NikeHonda “Civic Range”© HondaNintendo GameCube “In The Cube”© Nintendo GameCubeThe Danish Road Safety Council “Helmet Has Always Been A Good Idea - 1676”© The Danish Road Safety Council
    Nike · Honda · Nintendo GameCube · The Danish Road Safety Council

More commercials by Neill Blomkamp

  • BMW "The Escape" (2016) commercial still© BMWBMW “The Escape” 2016Dir. Neill Blomkamp · Geisel ProductionsCiclope Gold 2017

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning sport commercials

Questions

Who directed the Nike “Evolution” commercial?

Neill Blomkamp directed it, produced by The Embassy VFX, for the agency Wieden+Kennedy.

Which agency made Nike “Evolution”?

Wieden+Kennedy created it for Nike (2005).

What awards did Nike “Evolution” win?

7 awards, including Clio 2005 Gold — Television/Cinema / Animation, Clio 2005 Silver — Television/Cinema / Apparel/Fashion, Clio 2005 Silver — Television/Cinema / Visual Effects and D&AD 2005 Wood Pencil — TV & Cinema Advertising / Television Commercials - Individual up to and including 30 seconds.

What is the tagline of Nike “Evolution”?

“nikebasketball.com”

Sources for the credits and awards

dandad.orgoneclub.orgoneclub.orgweb.archive.orgweb.archive.orgweb.archive.orgweb.archive.orgweb.archive.org