framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Nike “Ctr360” 2013

Nike “Ctr360” (2013) is a Nike commercial, produced by TENDRIL. It won 2 awards, including AICP 2013 Honoree Design and AICP Post 2013 Winner Motion Graphics & Design.

This ad showcases the Nike CTR360 soccer cleat's advanced features through dynamic CGI, highlighting its control, all-conditions performance, and stud pattern with shattering glass and water effects.

Video: nikeesports on YouTube

Shot by shot

  1. A blurry, extreme closeup shot of a neon green soccer cleat, with water droplets visible against a dark background.© Nike0:04
  2. A close-up shot reveals the bright yellow studs of a Nike CTR360 football boot, highlighting its innovative design and texture.© Nike0:05
  3. A bright green Nike soccer cleat is shown in a stylized CG environment with text describing its "3D Control Pad" feature.© Nike0:10
  4. A bright yellow and black Nike soccer shoe is shown in a studio setting, with a reflective geometric object above it.© Nike0:13
  5. A bright yellow Nike soccer cleat is shown in a dark, abstract CG environment with geometric shapes and water droplets.© Nike0:15
  6. A close-up of a bright green Nike soccer shoe as water droplets hit its surface, creating a shimmering effect.© Nike0:20
  7. A bright green soccer cleat with a black Nike swoosh is shown in a dark, abstract setting, with text describing its "stud pattern."© Nike0:24
  8. A close-up shot of a reflective, shattered surface with a green background, creating a dynamic and abstract visual.© Nike0:28
  9. A close-up shot of a neon green and black soccer cleat, with metallic fragments exploding outwards, against a dark background.© Nike0:31
  10. A bright green and black Nike soccer cleat with a white swoosh logo is shown in a studio, with small debris flying off its sole.© Nike0:33
  11. A close-up shot of a black and neon green soccer cleat, highlighting its textured surface and design details in a studio setting.© Nike0:38
  12. A neon green and black Nike soccer cleat rotates in a dark, abstract space with shards of light.© Nike0:39

Stills © Nike. Made by TENDRIL.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dynamic CGI and abstract visuals highlight the soccer cleat's advanced features.

Tagline: “TAKE CONTROL. MY TIME IS NOW.”

product showcasecgi spectacleslow motionshattering effectswater effectsfeature highlight

The cut

Length
45 s
Shots
25
Average shot
1.8 s
Format
cgi

What creatives use Nike “Ctr360” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nike “Ctr360”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A blurry, extreme closeup shot of a neon green soccer cleat, with water droplets visible against a dark background.© NikeA close-up shot reveals the bright yellow studs of a Nike CTR360 football boot, highlighting its innovative design and texture.© NikeA bright green Nike soccer cleat is shown in a stylized CG environment with text describing its "3D Control Pad" feature.© NikeA bright yellow and black Nike soccer shoe is shown in a studio setting, with a reflective geometric object above it.© Nike
    Frames from Nike “Ctr360”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nike “Ctr360” in order, with its length, framing and what happens in it.

    A blurry, extreme closeup shot of a neon green soccer cleat, with water droplets visible against a dark background.© NikeA close-up shot reveals the bright yellow studs of a Nike CTR360 football boot, highlighting its innovative design and texture.© NikeA bright green Nike soccer cleat is shown in a stylized CG environment with text describing its "3D Control Pad" feature.© NikeA bright yellow and black Nike soccer shoe is shown in a studio setting, with a reflective geometric object above it.© NikeA bright yellow Nike soccer cleat is shown in a dark, abstract CG environment with geometric shapes and water droplets.© NikeA close-up of a bright green Nike soccer shoe as water droplets hit its surface, creating a shimmering effect.© Nike
    Length: 45 s · Shots: 25 · Average shot: 1.8 s · Format: cgi

  3. 03Ad ideas: every spot built on a product showcase

    Before you present an idea, you need to know who has done it, and how.

    Nike “Ctr360” is built on a product showcase. Search the library by idea to see every spot that uses it.

    Instagram “It's All Coming Back To Instagram Now”© InstagramMcDonald's “Famous Orders”© McDonald'sHonda “Perfect Fit”© HondaESPN “Team Spirit”© ESPN
    Instagram · McDonald's · Honda · ESPN

Award-winning sport commercials

Questions

What awards did Nike “Ctr360” win?

2 awards, including AICP 2013 Honoree Design and AICP Post 2013 Winner Motion Graphics & Design.

What is the tagline of Nike “Ctr360”?

“TAKE CONTROL. MY TIME IS NOW.”

Sources for the credits and awards

aicpawards.com