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Nfl “Lederhosen” 2023

Nfl “Lederhosen” (2023) is a Nfl commercial, produced by Biscuit Filmworks. It won one award: Epica 2023 Silver Sports-related Advertising.

NFL players and Keegan-Michael Key brainstorm ideas for international games, leading to humorous suggestions about new identities and lederhosen.

Video: NFL on YouTube

Shot by shot

  1. Jalen Ramsey, a male football player in a white Dolphins jersey, sits at a table, gesturing with his hands while speaking in an interior setting.© Nfl0:06
  2. Keegan-Michael Key, a bald man with a beard, wearing a light blazer and blue t-shirt, sits at a conference table, pointing and talking to someone off-screen.© Nfl0:09
  3. Jalen Ramsey, a male football player in a white Dolphins jersey, sits at a table, shrugging and gesturing with white-gloved hands in an interior setting.© Nfl0:11
  4. A wide shot of a group of people sitting in a dark studio, with the text "YOU CAN'T MAKE THIS STUFF UP" and the NFL logo superimposed.© Nfl0:13

Stills © Nfl. Made by Biscuit Filmworks.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

NFL players and Keegan-Michael Key improv funny ideas for international games.

Tagline: “YOU CAN'T MAKE THIS STUFF UP”

celebrity cameometa-commentaryimprovisational comedyfish out of waterself-aware humor

The cut

Length
15 s
Shots
8
Average shot
1.9 s

What creatives use Nfl “Lederhosen” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nfl “Lederhosen”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Jalen Ramsey, a male football player in a white Dolphins jersey, sits at a table, gesturing with his hands while speaking in an interior setting.© NflKeegan-Michael Key, a bald man with a beard, wearing a light blazer and blue t-shirt, sits at a conference table, pointing and talking to someone off-screen.© NflJalen Ramsey, a male football player in a white Dolphins jersey, sits at a table, shrugging and gesturing with white-gloved hands in an interior setting.© Nfl
    Frames from Nfl “Lederhosen”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nfl “Lederhosen” in order, with its length, framing and what happens in it.

    Jalen Ramsey, a male football player in a white Dolphins jersey, sits at a table, gesturing with his hands while speaking in an interior setting.© NflKeegan-Michael Key, a bald man with a beard, wearing a light blazer and blue t-shirt, sits at a conference table, pointing and talking to someone off-screen.© NflJalen Ramsey, a male football player in a white Dolphins jersey, sits at a table, shrugging and gesturing with white-gloved hands in an interior setting.© Nfl
    Length: 15 s · Shots: 8 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Nfl “Lederhosen” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

Award-winning sport commercials

Questions

What awards did Nfl “Lederhosen” win?

1 awards, including Epica 2023 Silver Sports-related Advertising.

What is the tagline of Nfl “Lederhosen”?

“YOU CAN'T MAKE THIS STUFF UP”

Sources for the credits and awards

winners.epica-awards.com