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Nfl “Butt Pass” 2023

Nfl “Butt Pass” (2023) is a Nfl commercial directed by Keegan-Michael Key. It won one award: Epica 2023 Silver Sports-related Advertising.

NFL players and writers brainstorm absurd football scenarios, culminating in a "butt pass" idea that leaves everyone amused and excited for the 104th season.

Video: NFL on YouTube

Shot by shot

  1. A bald man with a beard, wearing a light jacket, speaks animatedly at a table read, with other people blurred in the background.© Nfl0:01
  2. Jalen Ramsey, a male football player in a white Dolphins uniform, sits at a table, looking thoughtful, in a dimly lit room.© Nfl0:04
  3. A group of people sit in a dimly lit room with studio lights, as the text "YOU CAN'T MAKE THIS STUFF UP" and the NFL logo appear on screen.© Nfl0:13

Stills © Nfl. Made by Keegan-Michael Key.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

NFL players and writers brainstorm absurd football scenarios for the upcoming season.

Tagline: “You can't make this stuff up.”

meta-commentarycelebrity cameobrainstorming sessionabsurdist humorinside joke

The cut

Length
15 s
Shots
11
Average shot
1.4 s

What creatives use Nfl “Butt Pass” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nfl “Butt Pass”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bald man with a beard, wearing a light jacket, speaks animatedly at a table read, with other people blurred in the background.© NflJalen Ramsey, a male football player in a white Dolphins uniform, sits at a table, looking thoughtful, in a dimly lit room.© Nfl
    Frames from Nfl “Butt Pass”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nfl “Butt Pass” in order, with its length, framing and what happens in it.

    A bald man with a beard, wearing a light jacket, speaks animatedly at a table read, with other people blurred in the background.© NflJalen Ramsey, a male football player in a white Dolphins uniform, sits at a table, looking thoughtful, in a dimly lit room.© Nfl
    Length: 15 s · Shots: 11 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a meta-commentary

    Before you present an idea, you need to know who has done it, and how.

    Nfl “Butt Pass” is built on a meta-commentary. Search the library by idea to see every spot that uses it.

    Uber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCeraVe “Michael CeraVe”© CeraVeTubi “Interface Interruption”© Tubi
    Uber Eats · Uber Eats + Special US · CeraVe · Tubi

Award-winning sport commercials

Questions

Who directed the Nfl “Butt Pass” commercial?

Keegan-Michael Key directed it.

What awards did Nfl “Butt Pass” win?

1 awards, including Epica 2023 Silver Sports-related Advertising.

What is the tagline of Nfl “Butt Pass”?

“You can't make this stuff up.”

Sources for the credits and awards

winners.epica-awards.com