framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

New York Bakery Company “The woman who runs New York” 2018

New York Bakery Company “The woman who runs New York” (2018) is a New York Bakery Company commercial directed by thirtytwo for Now, produced by Pulse Films. It won one award: Creative Circle 2018 Bronze FILM CRAFT - Best Casting (single).

An elderly, no-nonsense New York bagel shop owner declares herself "the woman who runs New York" because she feeds the city.

Video: NewYorkBakeryCo on YouTube

Shot by shot

  1. A wide shot of the New York City skyline at sunrise with the title card "The New York Bakery Co. The Woman Who Runs New York" overlaid.© New York Bakery Company0:00
  2. A black and white newspaper photo of an elderly couple, a man in a cap and a woman in glasses, smiling and embracing, is shown on a wall.© New York Bakery Company0:05
  3. An elderly woman with short grey hair and red glasses turns to face the camera in a bagel shop, with shelves of bagels in the background.© New York Bakery Company0:10
  4. A yellow taxi cab drives past an elevated train as it moves along the tracks in a city.© New York Bakery Company0:18
  5. An elderly woman with short grey hair and glasses, wearing a patterned shirt, looks at the camera in a bagel shop.© New York Bakery Company0:21
  6. An older woman with short grey hair and glasses, wearing a patterned shirt and apron, speaks to someone off-camera in a bagel shop.© New York Bakery Company0:24
  7. A close-up of an older woman with red glasses and a floral shirt, looking down with a slight smile, in an interior setting.© New York Bakery Company0:29
  8. A woman's hands are seen placing a large sandwich wrapped in paper onto a counter next to a cash register.© New York Bakery Company0:32
  9. A close-up shot shows the clapper of a brass bell ringing against the bell's interior, with a blurry background.© New York Bakery Company0:37
  10. A woman with red glasses looks up from behind a blurry display of baked goods in a bakery.© New York Bakery Company0:43
  11. A wide shot of the New York City skyline with the Empire State Building visible, seen from a moving vehicle on a bridge on a cloudy day.© New York Bakery Company0:49
  12. An older woman with glasses and a patterned shirt sits at a table in a diner, gesturing with her hands as she speaks, with a neon sign in the background.© New York Bakery Company0:51

Stills © New York Bakery Company. Made by Now, Pulse Films and thirtytwo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A feisty old woman is the heart and soul of New York City.

Tagline: “A taste of New York”

strong female leadpersonification of a cityfood as culturelocal herofast-paced city life

The cut

Length
60 s
Shots
53
Average shot
1.1 s

What creatives use New York Bakery Company “The woman who runs New York” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of New York Bakery Company “The woman who runs New York”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A black and white newspaper photo of an elderly couple, a man in a cap and a woman in glasses, smiling and embracing, is shown on a wall.© New York Bakery CompanyAn elderly woman with short grey hair and red glasses turns to face the camera in a bagel shop, with shelves of bagels in the background.© New York Bakery CompanyA yellow taxi cab drives past an elevated train as it moves along the tracks in a city.© New York Bakery CompanyAn elderly woman with short grey hair and glasses, wearing a patterned shirt, looks at the camera in a bagel shop.© New York Bakery Company
    Frames from New York Bakery Company “The woman who runs New York”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of New York Bakery Company “The woman who runs New York” in order, with its length, framing and what happens in it.

    A black and white newspaper photo of an elderly couple, a man in a cap and a woman in glasses, smiling and embracing, is shown on a wall.© New York Bakery CompanyAn elderly woman with short grey hair and red glasses turns to face the camera in a bagel shop, with shelves of bagels in the background.© New York Bakery CompanyA yellow taxi cab drives past an elevated train as it moves along the tracks in a city.© New York Bakery CompanyAn elderly woman with short grey hair and glasses, wearing a patterned shirt, looks at the camera in a bagel shop.© New York Bakery CompanyAn older woman with short grey hair and glasses, wearing a patterned shirt and apron, speaks to someone off-camera in a bagel shop.© New York Bakery CompanyA close-up of an older woman with red glasses and a floral shirt, looking down with a slight smile, in an interior setting.© New York Bakery Company
    Length: 60 s · Shots: 53 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a personification of a city

    Before you present an idea, you need to know who has done it, and how.

    New York Bakery Company “The woman who runs New York” is built on a personification of a city. Search the library by idea to see every spot that uses it.

    BBC Sport “Welcome to the City of Love”© BBC SportEurostar “Stories Are Waiting in London”© EurostarCity Of Melbourne “The City Of Ours”© City Of MelbourneFinancial Service Development Council “Financial Services Development Council - Hong Kong Where Success Works Hard and Plays Harder”© Financial Service Development Council
    BBC Sport · Eurostar · City Of Melbourne · Financial Service Development Council

More commercials by thirtytwo

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the New York Bakery Company “The woman who runs New York” commercial?

thirtytwo directed it, produced by Pulse Films, for the agency Now.

Which agency made New York Bakery Company “The woman who runs New York”?

Now created it for New York Bakery Company (2018).

What awards did New York Bakery Company “The woman who runs New York” win?

1 awards, including Creative Circle 2018 Bronze FILM CRAFT - Best Casting (single).

What is the tagline of New York Bakery Company “The woman who runs New York”?

“A taste of New York”

Sources for the credits and awards

web.archive.org